The Best Part of Travel | Inside the Business of Destination Experiences

In this conversation, Catherine Warrilow discusses her journey into tourism, travel, and brand strategy. She emphasizes the importance of targeting a specific demographic and differentiating small operators in a competitive landscape. Catherine also highlights the significance of consistency in brand messaging and building brand recognition for small operators. She shares insights on measuring success and conversions in the experiences space. Finally, Catherine explores the concept of building a community and nurturing relationships with customers. Takeaways Target a specific demographic and tailor your messaging to engage that audience. Consistency in brand messaging is key to standing out and building recognition. Building a community and nurturing relationships with customers can lead to advocacy and future sales. Measure success based on engagement and conversions, not just vanity metrics. You can find out more about and connect with Catherine here: ⁠⁠⁠Catherine Warrilow You can find out more about the research that we mention in the episode here: ⁠2024 Experiences Traveller Outlook⁠ - The 2024 U.S. Experiences Traveler Outlook report delves into the state of the U.S. experiences traveler – who they are, what they want, what are they looking for in 2024 – and some key trends shaping the tours, activities and attractions sector for the coming year.  ⁠2024 US Tour Taker⁠ - The second report from the 2024 U.S. Experiences Traveler study delves into the state of today’s tour taker – who they are, what they want, and how they choose, book and share. Connect with the hosts of The Voice of Experiences, ⁠⁠⁠⁠⁠Stephen Joyce⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Janelle Visser⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠ If you are not an ⁠⁠⁠⁠⁠Arival Insider Pro⁠⁠⁠⁠⁠, consider joining to get access to all of the Arival research and don't forget to join us at one of ⁠⁠⁠⁠⁠our upcoming events⁠⁠⁠⁠⁠!

In this episode, Janelle talks with Jessica Dante, Founder of Love and London, a social media content creation company that is focused on providing content for travellers coming to London. Jessica talks about the inspiration for the company as well as their strategy behind using video and how their content has changed over time. Jessica also provides some useful tips on how tour operators can use video to promote their business on platforms like TikTok, Instagram, and YouTube. You can find out more about and connect with Jessica and Love and London here: ⁠⁠Jessica Dante - Love and London https://loveandlondon.com/ http://instagram.com/loveandlondon You can find out more about the research that we mention in the episode here: 2024 Experiences Traveller Outlook - The 2024 U.S. Experiences Traveler Outlook report delves into the state of the U.S. experiences traveler – who they are, what they want, what are they looking for in 2024 – and some key trends shaping the tours, activities and attractions sector for the coming year.  2024 US Tour Taker - The second report from the 2024 U.S. Experiences Traveler study delves into the state of today’s tour taker – who they are, what they want, and how they choose, book and share. Connect with the hosts of The Voice of Experiences, ⁠⁠⁠⁠Stephen Joyce⁠⁠⁠⁠, ⁠⁠⁠⁠Janelle Visser⁠⁠⁠⁠, and ⁠⁠⁠⁠Jeff Roe.⁠⁠⁠⁠ If you are not an ⁠⁠⁠⁠Arival Insider Pro⁠⁠⁠⁠, consider joining to get access to all of the Arival research and don't forget to join us at one of ⁠⁠⁠⁠our upcoming events⁠⁠⁠⁠!

In this episode, Stephen, Janelle, and Jeff speak with Peter Brown, Director of Business Development at Big Bus Tours.  Peter is a long time member of the “Best of Part of Travel” club.  He’s got over 20 years of experience in tours, activities, and attractions working for companies like Big Bus, Walks / City Experiences, Peak Adventure Travel, and Trek America where he learned to play guitar!  He is truly a Voice of Experience. You'll learn more about Peter's journey from tour guide, to risk management professional, to head of businesses development for one of the most recognized sightseeing brands in the world. You can find out more about and connect with Peter here: ⁠Peter Brown - Big Bus Tours Connect with the hosts of The Voice of Experiences, ⁠⁠⁠Stephen Joyce⁠⁠⁠, ⁠⁠⁠Janelle Visser⁠⁠⁠, and ⁠⁠⁠Jeff Roe.⁠⁠⁠ If you are not an ⁠⁠⁠Arival Insider Pro⁠⁠⁠, consider joining to get access to all of the Arival research and don't forget to join us at one of ⁠⁠⁠our upcoming events⁠⁠⁠!

CEO and Co-founder of Arival, Douglas Quinby, sits down with Scott O'Neil, CEO of ⁠Merlin Entertainments⁠. Merlin is one of the largest attractions companies in the world with brands including Madame Tussauds, Legoland, the London Eye, and many others. In this conversation, Scott shares his insights on ai, leadership, entrepreneurship, family, and more. The conversation was originally recorded at the Arival 360 event in Orlando. You can find out more about our guest here: ⁠Scott O'Neil - CEO Merlin Entertainments⁠ ⁠Douglas Quinby - CEO and Co-founder of Arival⁠ Connect with the hosts of The Voice of Experiences, ⁠⁠Stephen Joyce⁠⁠, ⁠⁠Janelle Visser⁠⁠, and ⁠⁠Jeff Roe.⁠⁠ If you are not an ⁠⁠Arival Insider Pro⁠⁠, consider joining to get access to all of the Arival research and don't forget to join us at one of ⁠⁠our upcoming events⁠⁠!

In this episode, your hosts Janelle and Stephen discuss online and offline marketing with interviews from Nate Andrews of Blend Marketing, Brennen Bliss of Propellic, and Renee Ventrice of Cork & Keg Tours. Included in the episode are some references to resources that you might find useful including: Arival Guide to Marketing with Google The 2024 Experiences Traveler Outlook The 2024 Tour Taker Report You can find out more about our guests here: Nate Andrew - Blend Marketing Brennen Bliss - Propellic Renee Ventrice - Cork & Keg Tours Connect with the hosts of The Voice of Experiences, Stephen Joyce, Janelle Visser, and Jeff Roe. If you are not an Arival Insider Pro, consider joining to get access to all of the Arival research and don't forget to join us at one of our upcoming events!