The Best Part of Travel | Inside the Business of Destination Experiences An Immersive Conversation with Ana Araque from Imagine Experiences
Anna Araque shares her journey from a background in hospitality and tour operations to creating immersive experiences. She discusses her time working at The Shard and her transition to consulting. Anna also talks about the impact of COVID-19 on the travel industry and the future of travel experiences. Imagine Experiences creates immersive and interactive tours and activities that allow people to step into the world of their favorite movies and stories. They aim to revamp the tourism offering by providing unique and engaging experiences that go beyond traditional sightseeing. The inspiration for their experiences comes from a love of James Bond and other iconic characters. Imagine Experiences has weathered the challenges of the pandemic and is now focused on building new products and expanding to new locations. Their goal is to create experiences that become the best part of people's lives, offering purpose and connection with people.
You can find out more about and connect with Ana here:
You can find out more about the research that we mention in the episode here:
- 2024 Experiences Traveller Outlook - The 2024 U.S. Experiences Traveler Outlook report delves into the state of the U.S. experiences traveler – who they are, what they want, what are they looking for in 2024 – and some key trends shaping the tours, activities and attractions sector for the coming year.
- 2024 US Tour Taker - The second report from the 2024 U.S. Experiences Traveler study delves into the state of today’s tour taker – who they are, what they want, and how they choose, book and share.
Connect with the hosts of The Voice of Experiences, Stephen Joyce and Janelle Visser.
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