The Factory Floor

Phase 2 of SaaS Marketing is all about building your base. This includes Sales pages, conversion pages, comparison pages, sales collateral, onboarding flows, email marketing, and more!...The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE

Phase 1 of SaaS Marketing is all about Positioning, Branding, and the setting a strong foundation for your startup....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE

Welcome to Episode 3 of The Factory Floor!-AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in every sentence, these startups are making the same mistakes that doomed blockchain and Web3.In this episode, we break down the five biggest problems with AI marketing and what companies should be doing instead:🚨 1. Vague, Meaningless Positioning – Why AI startups fail to communicate a clear use case.🎨 2. The Same Boring Visuals – Why every AI brand looks like a clone of OpenAI.📝 3. Overusing “AI” in Copy & Branding – Stop putting “AI” in your name—it won’t age well.⚠️ 4. Have We Learned Nothing from Web3? – The dangers of overhyping a tech trend.🔍 5. AI’s Biggest Marketing Problem: Skepticism – Why customers are getting smarter (and how to earn their trust).Most AI companies aren’t actually AI companies—they’re just wrappers on top of OpenAI, Anthropic, or Meta’s models. And that’s fine! But if you want to stand out, you need better marketing.🔹 How can AI startups fix their marketing? We share actionable insights on:✅ Being transparent about what’s under the hood✅ Showing real-world value beyond “AI-powered”✅ Building trust in an industry full of hypeIf you’re in SaaS, marketing, or just tired of seeing the same AI clichés everywhere, this episode is for you!#saas #ai #aimarketing #openai #branding #productmarketing

Discover the Brutal Truth Behind B2B SaaS Marketing Challenges!Are you struggling to optimize your marketing strategy in today’s competitive B2B SaaS landscape? In this video, we break down insights from Peep Laja’s LinkedIn post, where he surveyed 50 top B2B SaaS CMOs (from companies generating $50M to $1B+ in revenue). Their stark admission? "We're spending more to acquire worse customers."In this discussion, you'll learn about the top 3 pressing issues that are shaking up the industry:🚀 1. Increasing Customer Acquisition CostsSkyrocketing CAC: With SEO in decline and paid channels turning into money pits, acquisition costs are spiraling.Real-World Challenges: Hear CMOs share how rising costs in PPC, events, and even enterprise new logo acquisition are stretching budgets to the limit.🚀 2. Pipeline Development ChallengesFaltering Playbooks: Traditional pipeline strategies are no longer delivering, even when budgets are tight.Lead Generation Woes: Discover why generating solid, qualified business leads has become increasingly difficult in an evolving digital landscape.🚀 3. The Need for Brand and Marketing DifferentiationCutting Through the Clutter: With intense market competition, establishing a unique brand identity is more critical than ever.Strategic Differentiation: Learn how top CMOs are focusing on brand awareness and differentiation to overcome lower-cost alternatives and market noise.If you're a B2B SaaS marketer or CMO looking to refine your strategy, control acquisition costs, and build a robust pipeline, this video is a must-watch!

Discover why starting with compelling copy could be the key to an effective website. The hosts tackle the copy-first vs. design-first debate, stressing how strong messaging can lead to higher conversions. They reveal the pitfalls of prioritizing aesthetics over clarity, using amusing analogies to illustrate their points. The conversation emphasizes the power of storytelling to enhance user journeys and discusses the surprising results of 'ugly' websites sometimes outperforming pretty ones. Tune in for insightful strategies to elevate your online presence!