Ep #18: Why competitor comparison pages are SEO gold

In this episode of The Factory Floor, Nick Loudon is joined by Zach Stevens and Corey Haines to break down why competitor comparison and alternative pages are more important than ever, how AI tools like ChatGPT are changing buyer behavior, and how to use these pages to drive real revenue (without bashing your competitors).

They cover what most SaaS teams get wrong, how to structure comparison pages the right way, and why these pages often have the highest intent and highest conversion rates on a website.

If you sell software and care about positioning, conversions, and controlling your narrative, this episode is a must-watch.

What you’ll learn:

-Why comparison pages sit at the highest-intent point in the buyer journey
-How AI tools influence product comparisons (and what happens if you stay silent)
-The difference between “vs” pages, alternative pages, and when to use each
-How many competitor pages you should actually build
-How to compare honestly without losing trust or credibility
-Why strong positioning makes comparison pages easy to write
-Design and messaging mistakes that kill conversions

This conversation is especially relevant for SaaS founders, marketers, and product teams navigating competitive markets and AI-driven discovery.

Hosts:
Nick Loudon, Zach Stevens, Corey Haines

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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco 

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

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