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Red Beard Radio with Brian Keith

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Jul 5, 2022 • 17min

#151: Make Your Clients Happy Through Business Automation | Jade Olivia

With a background in professional dancing and cheerleading, coaching, music, and marketing automation, Jade combines these skills to serve her favorite people in the world - entrepreneurs.   As a digital marketing and automation consultant she saw that entrepreneurs often made the same mistakes, so she pivoted her business time and energy to a greater purpose of speaking, educating, and networking. When entrepreneurs can connect at the right time for the right reasons, sparks can fly.. And Jade lives for the *sparks*! Instagram: @jadeolivia.co Facebook: @jadeolivia.co Websites: jadeoliviaconsulting.com jadeolivia.co   1:28 "People don't do what they're supposed to do. People don't do what they're told." -Jade Olivia   3:52 "The premise is really the same; there's goals...then, when they do that, actions will be automated." -Jade Olivia   4:54 "This is the cardinal rule: Anytime that they have to do something to move them down the customer journey...then there should be at least three backups before." -Jade Olivia   6:42 "The promise of automation, of automating everything, only works when we have humans at the front end." -Brian Keith   8:03 "Don't send them a welcome email with 14 paragraphs and the join button on the bottom. Put it on the top, with three sentences." -Jade Olivia   9:49 "Well, the numbers are going to tell you a lot...and this is where, over time, you're going to discover patterns." -Jade Olivia   12:32 "If their manager sends them and pays, but then the attendee does not log in, we go and contact the manager." -Brian Keith
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Jun 28, 2022 • 23min

#150: Don't Get Mad, Get Curious - Secrets of Effective Communication | Robyn Ramirez

Robyn is founder of Let’s Talk…Results!, working with leaders and teams to get quick, predictable, sustainable results through more effective communication. In her years as a Business Development Coach, Robyn saw first hand the truth in the phrase: “Everything happens through communication”. Consequently, she leapt at a chance to become one of an elite group of coaches globally to earn a certification in Conversational Intelligence® and is now a master at helping people architect conversations for mutual success. Taking it a step further, in 2020 Robyn partnered with Shirzad Chamine, founder of Positive Intelligence® to coach “Mental Fitness''- a process using the latest breakthroughs in 4 sciences to train your brain to respond to life’s challenges through a positive rather than a negative mindset. “In short”, she says, “helping people improve the one conversation that affects everything- the one between their own two ears!” Robyn’s husband of 30 years and 4 grown kids provide daily practice & lots of fun anecdotes!   https://www.facebook.com/letstalkresults https://www.instagram.com/letstalkresults/ https://www.linkedin.com/in/robyn-ramirez/ www.letstalk-results.com   1:23 "What the concern is, is the energy, tone, the intention. That's where the focus is." -Robyn Ramirez   6:38 "Everything happens through conversation...literally everything." -Robyn Ramirez   8:05 "If the message you're trying to get across isn't being picked up like you thought you were saying, 90% of the time, you were right." -Robyn Ramirez   9:34 "I came across this idea a while back that we're never really talking to other people; we're always talking to our own conception of who that person is." -Brian Keith   13:42 "If we can just accept that we all have these hiccups, then we can take it with grace - and we can give more grace." -Robyn Ramirez   15:31 "The problem is, understanding that being frustrated isn't helping the situation, doesn't necessarily help you to not be frustrated." -Robyn Ramirez   16:43 "You can be a very successful person but be driven through negative emotions to get there." -Robyn Ramirez
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Jun 21, 2022 • 27min

#149: Why Small Business Owners Must Become Localists | Jason Snyder

Jason's family has recently started to develop a homestead where he practices his craft in sustainablity. He is interested in various holistic practices such as meditation, localism, permaculture, local food systems, and larger sustainability issues. Currently, Jason teaches in the Department of Sustainable Development at Appalachian State. He is also a prior co-host of the "Both/And Podcast" and a current co-host of the "Doomer Optimism Podcast" found here: http://anchor.fm/doomer-optimism Twitter: @cognazor   2:05 "At a certain point, I just started taking our climate crisis and our ecological crisis serious." -Jason Snyder   5:32 "There's what's next on the individual level, but there's what's next on the societal level." -Brian Keith   11:28 "I didn't have to lobby congress; I didn't have to wait for a politician to pass a bill - I just ate a good duck." -Brian Keith   15:13 "We have to accept at the end of the day that there's going have to be many more farmers in the future." -Jason Snyder   18:07 "A few hours everyday really just does wonders for my mind, my spirit. And it connects me, like you said, to the food itself. It brings meaning back in my consumption." -Jason Snyder   20:33 "Everyone makes better decisions when they're eating real food." -Brian Keith   23:36 "You're not just getting a direct source of meat, or vegetables, or other product, you're building relationships." -Jason Snyder
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Jun 14, 2022 • 19min

#148: Privacy, Compliance, and the Law | Christopher Dodson

Chris is a former software engineer and currently an attorney in Cozen O'Connor's Technology, Privacy and Data Security practice.   Twitter: @DodsonC LinkedIn: Chris Dodson   1:15 "We have Chris on the show to help us understand in 2022 what we need to be thinking about." -Brian Keith   2:51 "The good news is that the state laws that have been passed apply a minimum threshold." -Chris Dodson   5:12 "If the federal government passes a privacy law that supersedes state, then things will get a bit easier." -Chris Dodson   6:24 "This right here is the approach that works for people in general, and is probably going to keep you safe from lawsuits." -Brian Keith   10:18 "If you're less focused on doing [privacy compliance] yourself, I would say connect with a good attorney." -Chris Dodson   14:27 "There is strangely little guidance from companies that provide this kind of service." -Chris Dodson   16:22 "That is the key take away of privacy law, unfortunately: it's complicated." -Chris Dodson
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Jun 7, 2022 • 25min

#147: Strength Training Your Business for Long Term Clients | Andrew Strohm

15 years in sales with over 10 in teaching and training sales. Married with 4 sons, Andrew owns a gym in Lakeland Florida. He recently left corporate america to build his own effective coaching and consulting business, helping to empower entrepreneurs to close more deals. VitalFitnessLakeland.com Andy@strohmconsulting.com Twitter: @AndrewStrohm   5:01 "For me, I was like: 'Hey this is going to be easy; we're just going to jump in and figure this out.' Well, when you start a business, that's not exactly how that works out. The business is the greatest teacher." - Andrew Strohm   7:38 "We realized that we needed to perhaps challenge more of our assumptions to figure out what the best way to maximize was." - Andrew Strohm   14:35 "That whole thing of guaranteed results is fascinating..." - Brian Keith   16:16 "That's the perfect client, because they've come in here and given all of the long term information you need. Now you're just going to listen, absorb that, and then show them the value of your program in light of their needs." - Andrew Strohm   19:06 "They'll come and say 'I'm having difficulty selling my services or my product.' And I ask them, "Well, what's it worth?" And they normally give me a short term perspective." - Andrew Strohm   20:49 "Is that your good life? And if it's not your good life, how much longer are you planning on doing that?" - Brian Keith   23:09 "It is incredibly worthwhile and pays dividends for the rest of your life to have a professional look at you and say, 'Why are you doing that?' It sucks!" - Brian Keith
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May 31, 2022 • 25min

#146: Community, Communication, and Commitment - Hosting Your Online Event the Tractus Way | Elias Puurunen

Elias Puurunen is the Founder of Tractus Events, Canada's Virtual-First event production company. Tractus produces virtual and hybrid conferences, trade shows, and special events. Tractus takes care of the tech so you can take care of your guests. When he's not producing events, he lectures for the University of Waterloo. In 2019, Elias developed the Programming for Public Policy course for the University of Waterloo's Master of Public Service program, one of the first programming courses in Canada for Public Policy students. Twitter: @agfinn LinkedIn: https://www.linkedin.com/in/eliaspuurunen/   2:09 "What can we do in person that we just cannot replicate online; and what can we do online that we can't replicate in person." - Elias Punrunen   4:05 "With live events...we build those break periods where we can let you rub shoulders with other people. Online...we have to make connections a lot more deliberate." - Elias Punrunen   5:35 "You're not limited to the conference center now...if you want to build up your community over time, you can do that!' - Elias Punrunen   9:50 "As much as it's cool to fire lots of content at people and do lots of live streaming, there's again, that online interaction - it has to be deliberate." - Elias Punrunen   11:20 "When you're in person...everybody's a different distance away from you... Online everybody's going to be at the same volume." - Elias Punrunen   17:37 "We take this vision of yours...and turn it into 'what does your virtual event looks like, what does your registration process look like; how do you structure your sessions?'" - Elias Punrunen   22:29 "What I dread to see is in-person-events turn into people saying, 'This could have been a zoom meeting.'" - Elias Punrunen
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May 24, 2022 • 18min

#145: How to Monetize Your Podcast with Dynamic Ads | Rob Walch

Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Libsyn Enterprise and Platform Partnerships, having joined Libsyn (LSYN) in 2007, Prior to joining Libsyn he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark Hyman, eBay and the Sacramento Kings/Monarchs to name just a few. Rob is a member of the IAB Podcasting Working groups that wrote the IAB V2 podcast guidelines. And is on the Editorial board for Podcast Business Journal.   Rob started podcasting in 2004, and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC’s Kudlow and Company) and Leo Laporte (TechTV, G4 TV). Additionally Rob is host of Today in iOS (iPhone) Podcast – The first and largest podcast about the iPhone - www.todayinios.com and also the KC Startup 411 podcast which covers the Kansas City Start up scene - www.kcstartup411.com Since 2004 Rob has presented at well over 200 events on the subject of podcasting and New Media including NAB, the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, Ad-Tech, Podcast Movement, New Media Expo, Podfest, NRB, and Blogworld Expo. In 2004 Rob received his MBA from the University of Connecticut. He also has an Engineering degree from the University of Dayton.   http://www.twitter.com/podcast411   2:12 "Ad stitching, from this perspective, is one way you can have different ads in different geographical areas." - Rob Walch   6:21 "On my most recent episode, I can have promos that are more about getting to know me." - Brian Keith   8:01 "I'm learning about what ads are going to perform best on my podcast, but I'm going to have each of them record there own ads and I'll be able to manage those ads going to there podcasts as well including their entire back catalog" - Brian Keith   9:20 "You can do a two-way revenue generation...all you have to do is upload the file." - Rob Walch   10:42 "The most common price-point for subscribing to a premium show..." - Brian Keith   12:07 "Another way to monetize is just to do affiliate offers even if it's not for your own stuff." - Brian Keith   13:12 "If you're at a point where you've passed friends and family and strangers are listening to your show, you're at a point where you can monetize one way or another." - Rob Walch
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May 17, 2022 • 22min

#144: When to Switch to Memberium | Ben Denny

Ben Denny is the CMO of Memberium, a Utah based software company that provides membership systems for people selling online courses. Most of the time, Ben is working on executing marketing strategy for Memberium, but in his free time, he enjoys exercising, going out to new restaurants, and spending time with his daughter. https://www.facebook.com/memberium   1:30 "If I can imagine it, Memberium can do it; and if I don't know how it can, it's because I haven't looked closely enough." - Brian Keith   3:32 "We have this very rich training environment, and I don't think we would get to be able to have that other than using Memberium running on WordPress." - Brian Keith   5:25 "At the end of the day, you don't ultimately have control." - Ben Denny   6:25 "It maybe more costly up front, but it is cheaper in the long run starting on the right platform." - Ben Denny   8:00 "If you're running a real business, you need one of these systems anyway." - Ben Denny   11:21 "You can, with Memberium, basically sell back-access to a catalog." - Ben Denny   14:37 "It curbs the log-in sharing problem just because you're actually encouraging sharing, which is a good thing." - Ben Denny
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May 10, 2022 • 24min

#143: The Business Case for Emotional Empowerment | Sarah Prout

Inspirational speaker and emotional empowerment expert, Sarah Prout, went from living on welfare as a single mother in Australia, to now running a successful million-dollar spiritual lifestyle brand in The Hamptons, New York alongside her husband, and business partner (CEO of Soul Space Media), Sean Patrick Simpson.    Named a “Manifestation Guru” by Cosmopolitan Magazine,  Sarah Prout is an award-winning entrepreneur, podcast host, bestselling author, and mother of four. In 2019, a video produced by Goalcast, sharing Sarah’s story, went viral and has now been viewed by over 60 MILLION people around the world.   Her bestselling book: Dear Universe: 200 Mini-Meditations for Instant Manifestations has been translated into Spanish, German, French, Hebrew, and Serbian. Sarah’s main mission is to inspire her audiences to manifest health, wealth, and love. She is driven by a belief that anyone can create the life of their wildest dreams and guide their destiny if they have the courage to do so.  You can find her on Instagram: @sarahprout   2:53 "It's so important to remember that we are the sum of our experiences." - Sarah Prout   4:32 "Fear keeps us small; fear keeps us stuck." - Sarah Prout   7:30 "I just had to unplug and I focused on myself, and that was where I was able to rise above that fear." - Sarah Prout   8:47 "I don't want to be...cocooned by this limiting belief around 'well, I'm not enough.'" - Brian Keith   9:53 "I know that limiting beliefs are invisible addictions, and they show up in the ways that we hold ourselves back and keep ourselves small." - Sarah Prout   10:54 "That idea of I'm not going to jump because I'm either not sure how it's going to turn out or it's going to be uncomfortable." - Brian Keith   13:42 "I believe it is in how we perceive the situation as well, and how much we can show ourselves compassion." - Sarah Prout   14:49 "You have to trust the journey emotionally and all of the ups and the downs that come along with that." - Sarah Prout   19:57 "That is really important as an act of self care, to treat yourself to things once you hit a specific milestone." - Sarah Prout
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May 3, 2022 • 26min

#142: Why Grit Leads To Victory | Jerry Adams

On mission to Honor God, be true to the man in the mirror, and be a rock to those around me. Lead and Inspire Strength, Results, Victory - FoE Member @Men_of_Grit (Twitter and IG) MenofGrit.blog   7:14 "For me, a strong man is strong in mind, body, and spirit." - Jerry Adams   8:52 "How do you know, both for yourself and for others, if you're serious or not?" - Brian Keith   11:36 "When I look at the core of where my strength comes from, there's a few essential things..." - Jerry Adams   12:56 "That's what I do, I'm always checking out those rings." - Jerry Adams   16:54 "By the time most people were rolling around, I put in the big rocks." - Jerry Adams   18:17 "I've got this rearview mirror, and the rearview mirror is the past." - Jerry Adams   19:56 "So many things are so much better since I've been more solid in body mind and spirit." - Jerry Adams

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