
Turning Profit
Welcome to Turning Profit — a podcast for people who love real estate! To learn more, visit turningprofit.com. Hi there! We're Pete and Heather Reese, and on this podcast, you’ll learn the business models and skills that professional real estate investors use to make money and build wealth. We leave no stone unturned as we share details about our own deals and experiences. Our interviews feature some of the smartest people in the industry so you can learn and grow your own real estate investment business. Be sure to give us a follow, so you never miss an episode!
Latest episodes

Sep 10, 2024 • 59min
Negotiation Tactics That Will Save You $$$ in Your Next Land Deal {REPLAY}
In this week's rerun episode, Heather and I will be discussing how to negotiate effectively in real estate.Negotiation is an important step in any deal, yet it often feels like an afterthought. Many people find negotiating uncomfortable, especially when it involves adjusting prices—whether lowering them as a buyer or raising them as a seller.We’re here to guide you through it.Having learned the ins and outs of negotiation ourselves, we're excited to share our top tips to help you avoid the mistakes we made when starting our real estate journey.Additionally, we’ll be answering questions from our land investing community, so make sure to stick around until the end to catch all the details.Listen in to learn how to negotiate your next land deal!Key Takeaways:Introduction (00:00)Let’s talk about current events (02:36)Always counter! (19:58)What to do if you have multiple offers (24:54)Never split the difference (27:13)Always strike while the iron is hot (30:20)Don’t get emotional (34:15)Shorten the closing timeline (38:39)Answering questions from our community (43:59)Additional Resources:✨ Join 4,500+ people in our free land-flipping community: https://www.skool.com/landconquest✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Follow Heather on Instagram here: https://www.instagram.com/itsalovelylife--Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Sep 3, 2024 • 1h 3min
How to Get Started in Land Investing {REPLAY}
If you’ve always wanted to start land investing but don’t know exactly where to start and the steps to take, we’ve got you covered.In this rerun episode, Heather and I discuss how you can start your own land investing business.Imagine buying a piece of land for a fraction of its market value, making a few smart improvements, and then flipping it for a significant profit—all without the hassle of dealing with tenants or renovations. It sounds like a dream, but it’s very much a reality, and it’s easier than you think.Heather and I break down the exact steps you need to take to get started in land flipping. Whether you have cash on hand or need to partner with investors, you’ll learn how to identify the best properties, ensure they meet key criteria, and sell them quickly for a profit.You’ll also learn why working with specialized local brokers and maintaining consistent marketing efforts are the secrets to sustained success in this lucrative niche.Listen to the episode and take the first step toward your land investing journey.Key Takeaways:Introduction (00:00)Let’s talk about land investing (01:38)Back to when we first started (19:06)Why we employ local brokers (23:24)Why we don’t try to get top dollar (29:40)That time we bought a lake… (30:56)Pete’s favorite states for land flipping (39:17)Tips and tricks from Pete (46:30)Additional Resources:✨ Join 4,500+ people in our free land-flipping community: https://www.skool.com/landconquest✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Follow Heather on Instagram here: https://www.instagram.com/itsalovelylife--Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Aug 27, 2024 • 49min
How a Registered Nurse Flipped His Way to Land Investing Success Using Partner with Pete Program
In this episode, I sit down with Jesse Davis, a registered nurse turned land investor. He first dipped his toes in real estate with single-family homes but quickly found his calling in land investments.Jesse has built a successful business by learning from every deal and leveraging partnerships, particularly the "Partner with Pete" program, to scale his operations.Jesse shares some of the lessons he has picked from the world of land investing, from marketing strategies like SMS and direct mail to building a team and partnering on lucrative deals.He recently made a cool $41,000 profit on a single deal with the Partner with Pete Program.Listen in for Jesse’s story and tips that could help you make your next big move in land flipping.Key TakeawaysIntroduction (00:00)Jesse's background from nursing to real estate investing (01:34)Transition to land investing and SMS marketing (03:00)Challenges of pay-per-click advertising for land deals (05:09)Transparency with sellers in land deals (08:13)Auction process for selling land properties (11:57)Profit breakdown of Jesse and Pete's partnership deal (15:52)Importance of understanding all aspects before outsourcing (25:09)Building a team and scaling the land investing business (29:16)Advice on reinvesting profits into marketing (36:53)Criteria for larger land deals and partnerships (47:01)Additional Resources:✨ Join 4,500+ people in our free land-flipping community: https://www.skool.com/landconquest✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Follow Heather on Instagram here: https://www.instagram.com/itsalovelylife--Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Aug 20, 2024 • 48min
How Local Knowledge Will Make You More Money in Land Investing with Land Specialist Dustin Pavelski
Dustin Pavelski, a seasoned land agent from Northeastern Pennsylvania, shares valuable insights on the impact of local knowledge in land investing. He discusses how local agents can identify critical issues like mineral rights that might go unnoticed. Dustin emphasizes the importance of building long-term relationships for better property evaluations and effective marketing strategies. He also delves into the growing opportunities in renewable energy projects and the unique challenges faced by international buyers. Tune in for a blend of humor and expert advice!

Aug 13, 2024 • 44min
The Ultimate 8-Step Lot Splitting Guide for Land Investors
Discover how lot splitting can transform your land investments by turning larger properties into profitable smaller lots. Learn about the importance of understanding local regulations, zoning laws, and market demand. Explore strategies for evaluating land, uncovering hidden costs, and enhancing property value. Delve into personal anecdotes and innovative tools that can boost profitability. Plus, get insights on closing deals efficiently and navigating the emotional landscape of land investments.

Aug 6, 2024 • 48min
This AI Tool Will Help You Build the Perfect Land Investment List w/ Daniel Apke
Are you tired of wasting time and money on land deals that don't pan out?In this episode, I welcome Daniel Apke, co-founder of Land Portal software and experienced land investor. Daniel shares his insights on how to build the perfect list for land investing using innovative software tools.These tools also provide custom filters that allow investors to build precise lists of desirable properties, saving time and reducing costs.Daniel also discusses the importance of partnerships, defined roles, and using other people's money to scale your land investing business.Tune in now to discover how you can revolutionize your property acquisition strategy and maximize your profits!Key TakeawaysIntroduction of guest Daniel Apke (00:00)Daniel's background in e-commerce and land investing (01:44)Minimizing bad leads with AI (05:58)Land Portal software for building targeted property lists (08:24)Focusing on properties with subdivision potential (13:07)Importance of partnerships and defined roles (21:18)The best land investing deals (27:25)The future outlook for the land investing industry (38:28)Overview of Land Portal features and pricing (41:33)Dealing with motivational ruts in business (44:22)Additional Resources:✨The Land Portal: https://thelandportal.com/landconquest?a_aid=pete_reece&a_bid=4ee4fe7d✨Daniel Apke’s Instagram: https://www.instagram.com/danielapke/✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Follow Heather on Instagram here: https://www.instagram.com/itsalovelylife--Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Jul 30, 2024 • 34min
Negotiation Strategies Every Land Investor MUST Know
Have you ever been in land negotiations that felt like a dead end, with no prospects of closing the deal at a good price?I know I have. It’s frustrating when you want to close on a deal but can’t seem to find common ground with the seller, especially when you had sent an earlier offer but realized it was too high. Every land investor who wants to maximize their profits must master the art of negotiating lower land prices.In our latest episode, Heather and I reveal the powerful negotiation tactics we use to close land deals.You’ll learn how to effectively communicate with sellers, uncover hidden property flaws, and adjust your offers to ensure a fair deal for both parties.Heather and I will take you through step-by-step strategies for approaching sellers, including how to use strategic questioning to your advantage and a proven script for explaining offer revisions.We’ll also explain how we handle situations when our initial offer is too high and the tactics to bring sellers to the table.Tune in to listen now to improve your negotiation skills and increase your profits.Key TakeawaysIntro (00:00)Evaluation process (01:07)AI in property evaluations (03:22)Negotiation tactics (12:19)Follow-up strategies (19:35)Q&A from the community (22:18)Additional Resources:✨Join our free land investing community here: https://landconquest.com✨ Want us to Fund your Land Flipping Deal? Submit your deals at https://partnerwithpete.com✨ Join our Land Conquest membership program: https://go.landconquest.com/premium✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Follow Heather on Instagram here: https://www.instagram.com/itsalovelylife--Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Jul 23, 2024 • 55min
What 200 Land Flips Taught Us About Land Flipping [REPLAY]
Discover the truth behind land flipping from inside the business with insights on 200 deals, average prices, profits, and market duration. Learn about profitable strategies, challenges with cheaper properties, and the shift towards more profitable deals. Explore the dynamics of pricing, buyer perspectives, educational tools, and maximizing profits. Dive into double closing risks, legal complexities, and advice on starting land flipping from abroad.

Jul 16, 2024 • 37min
How Much Should You Pay for A Property?
One of the questions we get asked a lot is how to determine the amount you should pay for a property.The right purchase price will enable you to minimize risk and maximize profits.Many investors struggle to find the perfect formula, often oscillating between paying too much or trying to get properties for pennies on the dollar. However, the key is to strike a balance and adhere to a consistent set of criteria.In this episode, Heather and I break down our tried-and-true formula of buying at 50% of the anticipated resale price and discuss how to adjust based on market conditions and property quality.We reveal the strict guidelines we apply in our business to ensure consistent profitability and how we keep emotions out of investment decisions.We also reveal the minimum profit threshold we aim for in all our transactions.Ready to take your land flipping game to the next level? Click play and learn from the best!Key TakeawaysIntroduction to the topic (00:00)Our simplified pricing formula (02:13)Importance of guidelines to avoid emotional decisions (03:07)Paying 50% of the anticipated resale price (04:11)Adjusting for market conditions and property quality (07:04)Emphasis on downside protection (09:03)Case study of a difficult property sale (14:30)$20,000 minimum projected profit rule (21:52)Details about the Land Conquest community and resources (27:18)Additional Resources:✨Join our free land investing community here: https://landconquest.com✨ Want us to Fund your Land Flipping Deal? Submit your deals at https://partnerwithpete.com✨ Join our Land Conquest membership program: https://go.landconquest.com/premium✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Follow Heather on Instagram here: https://www.instagram.com/itsalovelylife--Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Jul 9, 2024 • 39min
Buying LANDLOCKED PROPERTIES: 5 Ways To Make Money
Exploring challenges of landlocked properties, including lack of legal access and historical divisions. Stories of buying these properties and strategies to profit from them. Discussion on fixing access issues and legal remedies. Community Q&A and resources for land investors.
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