The Small Business Big Marketing Podcast with Tim Reid

Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open; Dissect what happened when Timbo's Twitter account came under some serious fire; Share some some tips on how to go about your email marketing; Launch our brand new segment 'Hey, Prof!" with Marketing Professor Mike Ewing from Monash University; Discuss a copywriting tip Timbo's gleaned for the Steve Job's biography. Small Business Big Marketing – Links & Resources Mentioned In This Episode That Winning Feeling (Famous business founder interviews) - Register here to access the entire Geoff Harris interview plus much more. Site Boost – Our newest training product that shows you how to optimise your website for more sales, enquiry and list building. Leave a review on Small Business Big Marketing in iTunes. The post #69 Flight Centre Founder, Geoff Harris plus much more. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

We cover more ground in this episode than Michael Schumacher on race day! The winner of our recent Mornington Peninsula Brewery content is announced; we're the proud runners up of the recent international Podcast Awards; we discuss the very giving concept of brand'em acts of kindness; we muse over the importance of LinkedIn and how to make your profile more marketable; we launch our newest training product called SITE BOOST that shows you how to get the most out of your website. The post #68 The ‘cover some serious marketing ground’ episode. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom - one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS - a stand-up paddle board company on Victoria's Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure tourism industry in which his business operates. The post #67 Boardroom to Boardshorts. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be! But when you see what Matt and his business partners have created, it's not a huge surprise. More than a brewery and some craft beer brands, they've created a real experience - albeit, one located on Industrial 3 zoned land, with no passing foot traffic, in the back blocks of the Melbourne beach-side suburb of Mornington. Small Business Big Marketing – Links & Resources Mentioned In This Episode Get your Fast Web Formula 3 (FWF3) videos and bonuses. Andy Grand’s Super Affiliate Masterclass Recordings – Earn extra income / discover a new marketing strategy Leave a review on Small Business Big Marketing in iTunes. Flying Solo - Australia’s largest community of soloprenuers. The post #66 Imagine being two years ahead of your sales targets! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia's #1 marketing podcast. Or you can post it on the Small Business Big Marketing Facebook. That's exactly what James Clemenets, Paul Evans, Mark Hogan, Robin Dickinson, Neil Newcombe, Katie Wardrobe and Malessa Brisbane did just recently. In fact, here's eactly what they asked: James Clements: I have a large stack of business cards of colleagues and associates from the last few years who fit into my target market for my new online business. I will be leaving my current employment in two weeks and was wanting to kick start my list by emailing them, telling them what I was up to, maybe surveying them to get my product right, but generally trying to build up my list. Is this spam, if not what's the etiquette around this?Paul Evans - Is attacking a competitor "head on" in public a good marketing strategy?Mark Hogan - What are the five easy steps to 'polish a turd'? Or are they in fact polishable?Robin Dickinson Art - What's the best way for a visual artist to generate demand?Neil Newcombe - How would you target market a business to move into a more upmarket field without upsetting current clients Katie Wardrobe - What are some innovative ways to capture leads when you are a trader or presenter at a conference? ie. Any unique giveaway ideas (no more pens or magnets with logos!)? Quirky is OK :) Malessa Brisbane - What are good incentives to offer customers to provide testimonials without coming across as though your offering cash for comments? Small Business Big Marketing – Links & Resources Mentioned In This Episode Get your Fast Web Formula 3 (FWF3) videos and bonuses. Andy Grand’s Super Affiliate Masterclass Recordings – Earn extra income / discover a new marketing strategy Leave a review on Small Business Big Marketing in iTunes. Flying Solo - Australia’s largest community of soloprenuers. The post #65 Your most pressing Marketing questions answered. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Andy Grand was a successful Swiss Banker in a previous life. He now lives the life of his dreams as an affiliate marketer. In simple terms, Andy sells other peoples products online for a commission AND gets others (lots of others) selling his products - also for a commission. In this interview, Andy (AKA the Swiss Affiliate Weapon) shares with us how small business owners can apply the principles of affiliate marketing in their business - no matter what you sell. Plus we have a laugh about Apple's infamous auto-correct feature, Starbuck's launch of a (lame) augmented reality Christmas campaign plus how one of our rcenet guests have found their way in to Anthill magazine's Top 50 Coolest Companies for 2011. Small Business Big Marketing – Links & Resources Mentioned In This Episode Get your Fast Web Formula 3 (FWF3) videos and bonuses. Andy Grand's Super Affiliate Masterclass Recordings - Earn extra income / discover a new marketing strategy Guestrr (Get or make guest posts) – Luke’s new website all about getting guest posts for your website or blog. Leave a review on Small Business Big Marketing in iTunes. Flying Solo - Australia’s largest community of soloprenuers.   The post #64 How to get others selling for you. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee's doing), there is some marketing gems shared by our special guest, Anne Marie, owner of Adelaide Adult Shop, Addora Live who we spent three days getting to know whilst at a recent online marketing conference. Listen up and you'll discover how a bricks and mortar retail outlet is using YouTube effectively (some of her videos have 15,000+ views), making sales online and off, how to appeal to two very different groups of people and so much more! Oh, and Lukeee and Timbo have a chat about those daily special sites and some new ways of getting inside your buyers' heads. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Get your Fast Web Formula 3 (FWF3) videos and bonuses. Guestr - Guest Post Content - Luke's new website all about getting guest posts for your website or blog. Leave a review on Small Business Big Marketing in iTunes. The post #63 Marketing lessons from an Adult Store. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to rest any doubts or fears you may have about writing sales copy that converts. All you need do now is follow his simple, 7-step process (he started sharing it in part 1) and you'll be streets ahead of the competition. Plus we talk about some of the learnings we brought home from the recent Internet marketing conference (FastWebFormula3) we attended in Caloundra. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Zentester - Brent's website testing tool Leave a review on Small Business Big Marketing in iTunes. And here's Brent's 7-step process on how to write sales copy. Seriously good, high-converting sales copy. The post #62 More on how to write sales copy (Part 2). appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep on how to write sales copy that actually gets your prospects to sit up and take action: When we talk about "copy", what are we talking about, and why do business owners need it? What are the big problems business owners face when writing copy? So, where do you start? (Copy isn't hard - but there are 4 big mistakes business owners make in their copy). 3 Keys to Good Copy. The first 3-steps of 7 to writing great sales copy. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Zentester - Brent's website testing tool Leave a review on Small Business Big Marketing in iTunes. And here's Brent's 7-step process on how to write sales copy. Seriously good, high-converting sales copy. Writing Sales Copy This is the process Brent Hodgson from ZenTester uses to write sales and marketing copy. It’s an effective step-by-step process for any type of copy - although you will need to cut down the end output to suit your needs. 1. Bullets The best place to start writing copy is by working out what you’re selling. Start by listing every feature about your product or service on 3x5 index cards. (You can buy index cards at most newsagencies.) Example: If you're selling golf clubs, a feature of one of your golf clubs might be the perfectly weighted alloy head. By the time you’ve finished writing down the features of your product, you might find you have several hundred features. This is great! Perhaps for the first time, you can see a list of the “things” that people want to buy inside your product or service. The next step is to work out what is special about each one of these “things” - or what the benefit is of each of these features. Example: Using the example feature of the perfectly weighted golf club head, the benefits for this feature might be more distance, more accuracy, more power and less strain in your swing. If you're a financial planner, one of overlooked features of your service is that you are subject to Continuing Professional Development, that all financial planners must undertake. Some of the benefits of this might be that the customer can have confidence your skills are up to date, you are aware of the latest risks and opportunities in the market, and you will invest their money wisely. When you’re done, you’ll have something that you can easily turn into a feature-benefit bullet point. Example: All pastries are baked fresh on the premises daily - meaning they're even warmer and sweeter with the first bite. 24 hour monitoring of your alarm system - so your family, and belongings, are secure from intruders - even when you can't be there to protect them yourself These bullet points will form the meat of your marketing sandwich. 2. Problems This is where we put pen to paper and write the introduction to your sales copy. Look over the list of bullet points you’ve created, and pick the BIG benefits - the big reasons why customers pick your product over alternatives. Then flip that benefit into a pain point. Example: If people buy from you more often because you're more reputable than your competitors, it's because of fear, uncertainty and doubt about your competitors. If people are buying your $1,000 coffee machine, instead of going to Starbucks, the local latte shop, or buying a $200 coffee machine, then it's likely that they want to avoid the pain of getting bad coffee, the cost of buying coffee from coffee shops, and the hassle of going out to get coffee (when some benefits of your coffee machine might be the convenience of getting high quality coffee at home).Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today's guests, Ilde & Mark, inventors of Starlettos (they're what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their way in to the nominees' gift bag for this year's Emmy Awards. How good is that! So if you want to learn how to punch above your weight when it comes to marketing a small business, this episode of the Small Business Big Marketing show is for you. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Online Press Release Package - The same one Mark & Ilde used. Buy Starlettos - Use the code SBBM, get 20% off and avoid that sinking grass feeling forever. Leave a review on Small Business Big Marketing in iTunes. Kokomo Coconut Water - They seeded us, and we slurped it up (well, Lukeee did). The website Timbo has put together to sell his in-law's beach house - A waterfront property on Raymond Island - Gippsland Real Estate The post #60 How To Get Into The Emmy Awards Nominee Bag. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.