The Small Business Big Marketing Podcast with Tim Reid

This is a story of how and why it's so damn important to build a brand and have the guts to stick to it through thick and thin. In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) "...offers a small selection of hand-picked wines and wine-like things ... at very mofo prices." Hear how Andre took VinoMofo from zero to hero using the power of branding, and was subsequently bought by Catch Of The Day, Australia's biggest group buying site last year. If the idea of taking your business from bland to brand appeals then listen up ... Andre shares some absolute marketing gold. The post #94 VinoMofo – An In Your Face Brand That’s Kicking A**! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dr. David Urpani (a doctor of Artificial Intelligence) co-founded iSelect - Australia's largest and most successful online insurance comparison portal ... turning it in to a multi-million dollar powerhouse. He is now on to his next venture, which he's named moneytribe. Listen in as David shares his insights in to: How he went from being an architect to a doctor of artificial intelligence to starting iSelect. How a tennis match and a freak roller blading accident lead to the creation of moneytribe. The importance of tapping in to social capital in getting an idea off the ground ... or for that matter - basing an entire idea around social capital. The rise of the social search engine. Why it made sense to create moneytribe as an app and not a website. How he plans to monetise moneytribe without losing it's independence and objectivity.   During the interview, we talk about the soft launch moneytribe did recently. To tis end, here's the email David sent to some freinds and family to softly launch MoneyTribe last month: Hi [Insert Name] ...    As you know I have been working on a new startup - well, we went live with moneytribe Thursday night at 11.30 pm.  I thought I would target a few choice friends who are social influencers & butterfiles!  We are, at this early stage in the life of moneytribe, aiming to spearhead a grass root drive to build authentic members ... moneytribe's value is predicated on having people provide content as they themselves learn about their purchases and where they sit relative to their peers.  To this end I wonder whether you would be able to 'spread the word' to at least ten of your family & friends (who hopefully, might, in turn, be persuaded to spread the word to ten of their family & friends).  This way the moneytribe service will quickly start to generate useful intelligence to its users, the moneytribe members.  If you are happy to spread the word, that would be much appreciated and I include below a script we have been using. Moneytibe now available on the Australian Apple iTunes StoreToday we released Version 1 of moneytribe for iPhone on the Australian iTunes App Store.  You can download it here.  It’s free and anonymous. moneytribe connects you with other people who have the same financial products as you.  It helps you compare what you have, are paying, doing and saying with other people like you to help you save time and money and keep your providers honest.  Happy? Discontent? Switching? Find out if others feel the same way. We’re building a whole new way for people to compare and get advice on financial products based around trusted peers (your ‘tribes’) as well as third party brokers and providers.  And our members always come first. No ads. No pressure. No stress. The more people who use moneytribe the more powerful it will become.  It's early days and we need some tribe leaders to sign-up, share what they have and then tell their friends and family to join. So stand up and be counted – join moneytribe today and take the power back. Links & Resources Mentioned In This Episode .. MoneyTribe website - David's current business. Download the MoneyTribe app from the App Store. iSelect - David's first business. Marketing Coaching with Timbo - Email me at tim(at)smallbusinessbigmarketing(dot)com if you'd like to enquire about my Marketing Coaching package - I'll set up a 15-minute Discovery Call where I'll be able to establish if I can help you move your business forward. Join the marketing discussion beyond my podcast ... For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group. See the lighter side of marketing on the Small Business Big Marketing Facebook Page. Receive small business marketing tips on the Small Business Big Marketing Twitter feed.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Bryan Singer co-founded Rip Curl in the 1960s and today it's one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point, they were looking down the barrel of Rip Curl existing no more. Oh, and the quote of the interview? When asked how Rip Curl began, Bryan responds ... "We were just looking for a quid to fund our next surfing holiday." The post #92 Rip Curl founder, Bryan Singer on how to build a global surf brand. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Tom O'Toole  is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory treats going around, he is also an incredibly inspiring small business owner who tells it like it is. He also happens to be one of Australia's most motivational speakers. Not bad for a bloke who grew up in extreme poverty. The post #91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Andrew Griffiths is Australia's #1 small business author, with 11 books published in over 50 countries. Yes, he's prolific! His ability to create relevant, easy to understand and implement content laser-targeted at growing any small business is unmatched. He's also an all round good guy. My initial intention for interviewing Andrew was to discuss how a small business owner should and could go about writing a book as part of their overall marketing strategy. However, very early on in our chat, it became bleedingly obvious that quality time should be spent discussing the overall importance of creating useful, engaging content in all its forms - not just a book. So that's what this interview is all about. This is right up there with one of my favourite interviews. I hope you agree. The post #90 How To Create Killer Content With Small Business Author, Andrew Griffiths. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In this week's episode I have a fireside chat with Adrian Swift, the Nine Network's Executive Producer of The Voice - one of the most successful TV shows Australia has ever seen. At the time of the interview they were getting 2.5 million viewers per episode - by the end of the series, this had skyrocketed to 3,000,000 viewers ... just slightly more than Australia's #1 small business marketing podcast ;0) Now, you may well be wondering what can us small business owners learn from the marketing of a hit TV show like The Voice. The answer is PLENTY! The post #89 ‘The Voice’ – A Runaway Marketing Success Story. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Three years ago BlackMilk Clothing didn't exist. Then one day in 2009, James Lillis sold a pair of leggings for $10 that he'd stitched together around his kitchen table. The dream was launched. Two and half years later BlackMilk Clothing is a multi-million dollar, 100% Australian-owned business employing 130 people and selling out of everything they make ... bought by an unbelievably loyal following of raving fans - 160,000+ of them on Facebook, alone! Not to mention the tens of meet-up groups that connect globally, all manned by volunteers who live for BlackMilk's next product. Oh, and did I mention they've done this on a modest marketing budget of ZERO DOLLARS! Yep, nudda. Zip! The post #88 A Million Dollar Business in 2.5 Years on $0 Marketing Budget. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Larry Bloch co-founded Netregistry in 1997 - right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months ... until mid 2000 when the boom went bust. BUT that's where it gets interesting ... really interesting. You see, marketing a business in boom times is relatively easy - there's plenty of money and eager buyers - especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining? In fact, in 2012, Netregistry is now Australia's most trusted provider of online services. The post #87 How To Market A Business In Tough Times. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service providers. This online business now hosts millions of visitors and generates hundreds of millions of dollars of work requests each year. Listen in as Danial takes us on the journey of where the idea came from and how he managed to bring it to life after quitting his day job as an Industrial Relation lawyer and cleaning office buildings in order to pay the bills. PLUS I welcome into the Small Business Big Marketing community my new sponsor Netregistry who are the experts when it comes to sorting small businesses out with all your online marketing needs. Exciting times, folks! The post #86 How to build a multi-million dollar online business. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Tania De Jong AM is one of Australia’s leading Sopranos - no, not the gangster type - and also manages to run a variety of very cool businesses including an innovations workshop business, a talent agency and a charity that helps disadvantaged people find their voice. In this fireside chat, Tania reveals how she manages so many businesses, where the ideas come from, what drives her to succeed plus her opinion on why so many businesses find it hard to be creative. PLUS she has a very big surprise for us at the end. (Dare you not to fast forward!). The post #85 Talking business building & creativity with Tania de Jong AM. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.