The Small Business Big Marketing Podcast with Tim Reid

Having your own show is a brilliant marketing strategy for any business. And what better person to learn some tricks of the trade from than national TV and radio star, Jules Lund. I first met Jules Lund ten years ago when he was a young fella volunteering at The Reach Foundation. Since then Jules has gone on to become a super star of the Australian media scene. His meteoric rise to fame has included him founding and hosting a fantastic show on FOXFM called Dash, many years as a globe trotting reporter on the TV travel show Getaway and he now co-hosts the nationally popular Fi Fi and Jules Show on the Austereo network (having successfully taken over from Hamish and Andy two years ago- no mean feat!). His show, BTW, is also one of the most downloaded podcasts in Australia. The big question is, what light can Jules Lund shed on small business marketing? Fair question indeed. The answer is plenty. Listen up ... The post #108 Interview with Jules Lund PLUS a little nudity! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Gordon Ryan owns and runs Riviver, a fancy cocktail bar in an old funeral home, that was part of a former Hurse garage in downtown Gosford - a regional city just out of Sydney, Australia. No, he's no goth ;0) Oh, and he's also a globe-trotting IT trainer for a not-so-small business called Microsoft! Gordon's passion for cocktails and for creating what he refers to as a third place for people to spend time in a welcoming environment has lead him to a business he absolutely loves, and that turned a profit after just five-months of trading. Not an insignificant achievement given the substantial sunken costs involved in starting such a business. Listen in as he explains ho he did it. The post #107 How to turn your passion in to a profitable reality with cocktail entrepreneur Gordon Ryan. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

It's time for another solid chinwag with Andrew Griffiths in a segment that we lovingly call 'Funny Business' - an opportunity for Andrew and I to go head-to-head on various small business tips and issues that are on our collective minds ... and have a laugh along the way. We talk servile brands, being a salesperson, testimonials, petty problems and isolation. May what we discuss help grow your business and inspire you to bigger and better things ;0) The post #106 Funny Business 3 – Servile brands, selling, petty problems, testimonials & isolation. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Creating great content is a no-brainer marketing strategy. And the King of content is video. And fortunately, marketing your small business using video has never been easier or cheaper. My guest today is Jules Watkins, former BBC, MTV and Pimp My Ride TV director and producer -  who's created a fantastic training system called iPhoneVideoHero that shows you how to create professional marketing videos using just your iPhone. Now as you know, I am more inclined to interview a successful small business owner than I am a provider of marketing services to small businesses. However, Jules impressed me on a number of levels: His email requesting to appear on the show was short and compelling. The training product he has created is unique and much needed by small business owners wanting to create marketing videos. And the way he has actually packaged it all up online is sensational - a great example of how many of us could go about creating a new, passive income stream in our respective businesses. iPhone Video Hero teaches you the key aspects of creating professional marketing videos using just your iPhone  and covers low-budget lighting, sound, headsets, framing, special effects, shooting indoor versus outdoor PLUS you'll discover some amazing apps that make your video marketing even easier and more effective. Oh, and you'll even learn how to get that beautiful white background you see on Apple's videos. Happy days! Here's what Jules's training looks like: Links & Resources Mentioned In This Episode .. Netregistry - Check out these exclusive Small Business Big Marketing's packages that will help you get your marketing online sorted. This episode has been lovingly transcribed by the good guys at GMR Transcription. Thanks guys! iPhoneVideoHero - How to create high quality videos for your business using your iPhone. Marketing Coaching with Timbo - Email me at tim(at)smallbusinessbigmarketing(dot)com if you'd like to enquire about my Marketing Coaching package - I'll set up a 15-minute Discovery Call where I'll be able to establish if I can help you move your business forward. Join the marketing discussion beyond my podcast ... For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group. See the lighter side of marketing on the Small Business Big Marketing Facebook Page. Receive small business marketing tips on the Small Business Big Marketing Twitter feed. Leave a review for Small Business Big Marketing in iTunes. It’s a rankings thing ;0) I’ve personally created these marketing training products in response to listener feedback … Site Boost - Discover the characteristics of a successful website. Spotlight - I create an exclusive podcast episode solving the marketing challenges of your business.   The post #105 Create engaging marketing videos with your iPhone. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. It's roast pork, provolone and broccoli rabe sanga was recently awarded The Best Sandwich In America by the Travel Channel's Man vs Food show. In this episode, I have a fireside chat with fourth generation owner Tommy Nicolic who runs Tommy DiNics with his son Joey (make that five generations!). This was such a great interview on so many levels - Tommy is a guy who's been running his business the same way for decades. His marketing mantra is quality, quality, quality. He does very little promotion. Has limited distribution. And only raises his prices every 18-months or so, whilst expenses go up anyway. Tommy is a business owner passionate about delivering a quality product every time - and as a result everything else takes care of itself. He may not make millions doing it, but he has the loyalist of customer bases, loves what he does, is full of pride ... and recently sold a sandwich to The Fonz. It doesn't get any better than that! The post #104 Success secrets from ‘The Best Sandwich in America’ creator. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat - a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope, self-belief and the opportunity to get qualified in hospitality. As Streat's tagline suggests - Streat stops homelessness the delicious way. Whether you're looking to start a social enterprise yourself, wondering how you can integrate some social responsibility in your small business or just love an inspiring story then you're going to love hearing what Rebecca has to share. This is a wonderful story of how you can start a business, make some money and do the world of good along the way. Listen up! The post #103 How to make money and do a world of good. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In this episode Andrew Griffiths and I launch in to our second Funny Business segment in which we: - Share a Modern Family moment we both had in an upmarket pet shop recently. - Cogitate over a first world marketing problem Timbo had in a 5-star hotel. - Discuss the importance of backing yourself. - Pose the question Is it enough to meet your customers' expectations? - And share some of our biggest business mistakes. PLUS I respond to a listener who, up until now, has felt intimidated by the idea of marketing his business. Listen in as I share some advice on how to squash the intimidation ... and discover how my Online Marketing Communications Masterclass also helped him overcome it. The post #102 – It’s time for Funny Business with Timbo & Andrew Griffiths. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. In the nineties blogs hadn’t evolved yet, but Eugene, better known as ::uge (yooj), thought he’d provide a nice daily break for his mates to see a bit of surf at work. The daily updates started flowing more consistently and the first handful of friends became thousands of people logging on from all over the globe. Even Aquabumps’s Facebook page is a hive of activity with 58,000 followers (as at Sept 2012). This is a great story about one guy's decision to follow his passion. And it's paid off big time. PLUS I go off on another content creation rant PLUS I share my top 5 ways of creating awareness on a shoestring budget. The post #101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent's home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement! Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!). Within six-months Anthill Online was listed by Neilson Online Ratings among the Top 50 Business & Finance websites in Australia. Things are going well! What few people know is that James made this digital transition on a budget of just $900. Listen up and discover how he did it ... The post #100 Anthill’s James Tuckerman – How he conquered the web (on $900!). appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV and press exposure at some of Australia's (and the world's) largest sporting events. His marketing tool of choice is the little understood strategy of Guerrilla marketing (AKA ambush marketing). Sacked from a cushy TV station job in 1988, Kym has achieved unpaid coverage at major sporting events including Cathy Freeman's run at the 2000 Olympic Games, AFL grand finals and Melbourne Cups! Whilst they've got him in to some hot water, they have also contributed to the success of the Messages On Hold business which is now turning over sixteen million dollars annually. Listen in as Kym explains how he has (and you can) use guerrilla marketing to successfully increase the awareness of your business. Enjoy! The post #99 How To Get Millions Of Dollars Of Free Exposure. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.