

Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.
Bob Gentle Personal Branding & Monetization Coach
Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff.
This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands.
From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person.
About Your Host:
Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap.
Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.
This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands.
From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person.
About Your Host:
Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap.
Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.
Episodes
Mentioned books

Mar 12, 2019 • 39min
( Redux ) Using live video to build relationships and save time , with Ian Anderson Gray
This week I’ve had a bit of flu so I’m a little late getting this out and if my voice sounds rough - that’s why. This week I’m doing something a little different. Ian Anderson Gray, renowned live video expert, was one of my very first guests and was featured in episode one. I’ve been going through the download stats and discovered that Ian’s episode - one of my favourites - has received a tiny number of listens.
Original Intro :
Live video is as powerful as it is scary. Ian Anderson Gray is an internationally known expert in live video for social media, a well known speaker and also runs his own small web agency. In this episode he shares his journey from studying music at university to starting his own agency and how he built his brand and his business. He's also very generous with advice on how to use live video in your own business.
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Links and mentions : Ian's website & courses : https://iag.me/
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Visit the show website at www.bobgentle.com
Download > 6 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com
Follow on Instagram and Twitter @bobgentle
Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/
Please take a second to rate this show in iTunes. It will mean a lot to me.

Mar 4, 2019 • 36min
Product sales success and quickly overcome video fears, with Neil "Shoney' MacLean
This week I’m speaking to fellow Scot Neil 'Shoney' MacLean. I first came across Neil on Instagram and have been captivated by his confident brassy use of video. Neil is a great case study in not letting constraints get in the way. Despite being based in remote rural Scotland he’s built a solid digital marketing practise. Not only that he’s built a thriving productised training business.
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Links and mentions : Neil's website: https://neilshoney.com/ & Instagram @neilshoneymac
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Visit the show website at www.bobgentle.com
Download > 6 Keys to unlock success in your digital marketing agency : Free download @ www.bobgentle.com
Follow on Instagram and Twitter @bobgentle
Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/
Please take a second to rate this show in iTunes. It will mean a lot to me.

Feb 25, 2019 • 37min
How to blog well for your agency and generate new business, with Stephanie Fiteni
This week I’m speaking with Stephanie Fitenni. Stepahie. Based in Malta she is the co-owner of a traditional agency but inside of that she focuses on blogging and SEO for digital marketing. She’s made some brave decisions and done some clever things around her business model which lots of us can learn from.
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Links and mentions : Stephani’'s website, courses and podcast : http://www.stephaniefiteni.com
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Visit the show website at www.bobgentle.com
Download > 6 Keys to unlock success in your digital marketing agency : Free download @ www.bobgentle.com
Follow on Instagram and Twitter @bobgentle
Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/
Please take a second to rate this show in iTunes. It will mean a lot to me.

Feb 17, 2019 • 33min
Creating powerful connections that really convert with video, with Ben Amos
In this week’s episode I’m speaking ben Amos from Engage Video Marketing. Ben’s business is focused on helping businesses become more comfortable and effective with video marketing - whether they are doing it themselves, supported by his courses, podcast or coaching or he’s doing it for clients through his own agency. Video marketing should be part of your digital marketing strategy so dive in.
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Links and mentions : Ben's website, courses and podcast : https://engagevideomarketing.com/
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Visit the show website at www.bobgentle.com
Download > 6 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com
Follow on Instagram and Twitter @bobgentle
Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/
Please take a second to rate this show in iTunes. It will mean a lot to me.

Feb 11, 2019 • 32min
The story that powers your business, with Lucy Eckley
Who are you? Your ability to answer that question with impact and integrity can do more for your personal brand and your businesses than any technology or tactic.
In this week’s episode we meet with Lucy Eckley from Build Your Brand Story.. Lucy’s business is entirely focused around one question. Who are you? Having clarity on this question will help power your agency digital marketing strategy and connect you with the right clients and prospects.
About Lucy : Lucy helps independent consultants to devise their unique brand story so they can stand out from the crowd and attract their ideal clients - simply by being themselves. Her approach is based on more than 20 years' marketing and communications experience, including eight years as a successful independent consultant.
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Links and mentions : Lucy's website and podcast : www.buildyourbrandstory.com
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Visit the show website at www.bobgentle.com
Download > 6 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com
Follow on Instagram and Twitter @bobgentle
Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/
Please take a second to rate this show in iTunes. It will mean a lot to me.

Feb 4, 2019 • 39min
Investing in the future with a strong personal brand, with Pete Everitt
Pete Everitt is co-owner of So.. The Agency. In this episode Pete an I cover topics as broad as personal branding, cash flow and how important it is to not just respond to what clients ask for, but also to ask questions clients don't even consider.
About So.. The Agency... Pete helps businesses (their owners, and their marketers) achieve their potential online through streamlining their digital marketing. With more than ten years of operational online business experience, he works with a portfolio of clients experiencing growth from 5 to 6 to 7 figures.
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Links and mentions : Pete's website and podcast : https://www.peteeveritt.com
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Visit the show website at www.bobgentle.com
Download > 6 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com
Follow on Instagram and Twitter @bobgentle
Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/
Please take a second to rate this show in iTunes. It will mean a lot to me.

Jan 27, 2019 • 33min
Serving an audience with real value and avoiding 'done for you', with Louise Brogan
I this episode I'm speaking with Louise Brogan from Social Bee. Louise runs Social Bee, an agency focusing on teaching and education around all aspects of social media and content marketing. Louise put in the work early to really understand her audience and provide them value. Through this she's built a thriving business which skips the 'done for you' digital marketing agency model altogether.
About Louise : Louise is the founder of Social Bee NI, podcaster and online marketing coach. I have been working with entrepreneurs and business owners since 2013, focusing on helping with understanding online marketing in a no-nonsense way. in 2018, I became an accredited Facebook and Instagram trainer as part of Facebook and Enterprise Nation's SheMeansBusiness programme.
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Links and mentions : Louise's website and podcast : https://socialbeeni.com/
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Visit the show website at www.bobgentle.com
Download > 6 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com
Follow on Instagram and Twitter @bobgentle
Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/
Please take a second to rate this show in iTunes. It will mean a lot to me.

Jan 18, 2019 • 31min
Building a community to serve your ideal clients, with Lee Jackson
In this week’s episode I’m speaking with Lee Jackson from Angled Crown. Lee’s agency focuses on the build element of Wordpress websites for agencies. Lee’s is a fascinating story of specialisation and in promoting your business in some innovative ways.
Lee Jackson helps design agencies around the world fall in live with their agencies again and get back their work life balance. This is achieved through education, consultancy and development. The host of the Agency Trailblazer podcast and youtube channel he provides a large amount of free information to add value to the growing community and forms the cornerstone of his digital marketing strategy.
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Links and mentions : Lee’s website and podcast : https://angledcrown.com/
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Visit the show website at www.bobgentle.com
Download > 6 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com
Follow on Instagram and Twitter @bobgentle
Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/
Please take a second to rate this show in iTunes. It will mean a lot to me.

Jan 11, 2019 • 36min
Building a business around being a single platform expert, with Janine Capaldi
In this weeks episode I meet Janine Capaldi, Co Founder of digital marketing agency Capaldi Marketing.
Janine started as a coach and then began consulting; specialising in getting coaches & businesses high value leads and sales on LinkedIn.
Janine has one philosophy & one common goal that all her work revolves around - relationships. Relationship marketing is the key to high value long term business relationships. If you focus on relationship first, before everything else you will be successful.
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Links and mentions : Janine's website : capaldimarketing.com
6 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com
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Visit the show website at www.bobgentle.com
Follow on Instagram and Twitter @bobgentle
Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/
Please take a second to review this show in iTunes. It will mean a lot to me.

Jan 4, 2019 • 42min
Doing Lead Generation for Financial Services Differently, with Alex Curtis
I this episode I talk to Alex Curtis. Alex is the owner/founder of The Lead Engine a digital lead generation agency that operates in the financial services industry. His team creates lead generation campaigns mainly using pay per click advertising in Google, Facebook, Instagram and Linkedin. Their sole aim is to reduce the cost his clients pay to acquire new customers.
Having worked in a few agencies since 2002 he jumped into freelancing and consulting in 2014 and started hiring his first-team members in 2017 and they now have a team of 6 full-time in-house employees.
Links and mentions :
Alex runs a community for financial service businesses owners and marketing managers on Facebook where they live stream twice a week with a show called ‘Talking Ads’ and a weekly expert interview.
Join the group here : https://www.facebook.com/groups/1612904965454759/
Alex on Instagram : @inst.acurtis
The Lead Engine Website : https://theleadengine.co.uk/
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Visit the show website at www.bobgentle.com
Follow on Instagram and Twitter @bobgentle
Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/
Please take a second to review this show in iTunes. It will mean a lot to me.