For Starters with Alexa von Tobel

Family farmers, who are the backbone of the food and agricultural system globally, represent fast-growing small businesses looking to innovate. That's why Amol Deshpande left his career as an investor to start Farmers Business Network (FBN), the global farmer-to-farmer network and agtech company. FBN is on a mission to power the prosperity of family farmers around the world and now supports over 43,000 farmers responsible for over 80 million acres in the U.S., Canada, and Australia. Amol shares why—despite the stereotype—farmers are tech-forward, how his upbringing instilled an appetite for risk-taking, and why it's critical to invest time with your children consistently, just as you show up consistently at work.

Jay Kreps, Co-founder of Confluent and creator of Apache Kafka, discusses the significance of real-time data, the challenges businesses face in accessing it, and the transition from batch processing to real-time continuous processing. He shares his unique childhood and unconventional career path, as well as the struggles of transitioning from a tech leader to a CEO of a publicly traded company. The chapter also covers their IPO journey, interest in sustainable energy, and a recommendation to check out Confluent.io.

Growing up in Alabama, Josh Tetrick dreamed of being an NFL player. But when that dream didn't come true, he set his sights on a wholly new endeavor: to make a better version of an egg. He started Eat Just, a food technology company working to build a healthier and more sustainable food system. Since then, Eat Just has created America’s fastest-growing egg brand, which is made entirely of plants, and the world’s first-to-market meat made from animal cells. Josh shares how he got his plant-based eggs into nearly every major retailer, how he's overcome the challenge of scaling from a lab to national distribution, and why thinking about death helps him frame the urgency of his priorities.

In 2019, with a belief that work was becoming increasingly borderless, Alex Bouaziz and his cofounder Shuo Wang started Deel. They built a global compliance and payroll solution that helps businesses hire anyone in over 150 countries. Fueled by a shift to distributed work unlocked by the pandemic, Deel has experienced unprecedented growth: the company has raised over $600M in funding, scaled to over $100M in ARR, and now has over 1,000 employees in 75 different countries. Alex shares why he holds two KPIs sacred (monthly growth and customer satisfaction), the importance of keeping money in the bank and spending like you're a round earlier, and why larger companies are beginning to think more about output than input.

If you've heard of NFTs (non-fungible tokens), it's likely thanks to the work of Roham Gharegozlou. Roham is the Co-Founder and CEO of Dapper Labs, the NFT company that has created some of the most viral brands out there, from CryptoKitties to NBA Top Shot. Through his venture studio Axiom Zen, he started looking into crypto back in 2014. With a mission to bring play to crypto, Dapper Labs has been named one of the most innovative gaming companies by Fast Company and has created some of the most broadly used applications in the history of crypto. Roham shares how NBA Top Shot scaled to over one million users, why he thinks of NFTs as the next evolution of social media, and why entrepreneurship requires a healthy balance of optimism and paranoia. 

In 2011, when Pat Brown took a sabbatical from his position as a biochemistry professor at Stanford, he had already spent decades making a positive mark on the world. He had developed a technology that made it possible to monitor the activity of all the genes in a genome, a huge development in cancer research. But during his sabbatical he decided to address the environmental impact of animal farming. Enter Impossible Foods, which is now available in thousands of grocery stores and restaurants across the country. Pat shares why he's on a mission to completely replace the use of animals in food technology by 2035, why their initial go-to-market strategy centered on top chefs, and how trail running and large amounts of coffee fuel his entrepreneurial journey.

While working at a small sales intelligence firm in Las Vegas, Henry saw an opportunity to leverage technology to unlock opportunity for go-to-market teams. In 2007, he started DiscoverOrg from his law school dorm. Brick by brick, he scaled DiscoverOrg, leading the company through 11 acquisitions (including of Zoom Information, from which the business takes its name). Thirteen years after founding the company, ZoomInfo became the first tech company to go public during the Covid-19 pandemic. Henry shares why he believes in the American dream, what it was like to take a company public in a fully remote environment, and why the practice of gratitude journaling makes him a better founder.

As a serial cybersecurity entrepreneur and operator, Michael found himself investigating a $200M bitcoin hack that happened in 2017. As he dug into it, he realized there was a big opportunity to help companies manage digital assets securely. In 2018, he co-founded Fireblocks, the leader in digital assets and cryptocurrency custody, transfer, and issuance technology—or in Michael's words, "Shopify for crypto." Fireblocks now works with over 1,200 financial institutions and supports over 850 tokens. Michael shares how Fireblocks built up a referral network that drives a third of inbound inquiries, how serving on an elite military technological unit gave him a refuse-to-lose mentality, and why he believes NFTs will transform how people do business on the internet.

What does it take to grow a company from zero to over $10 billion of value in just five years? In the case of Nikil Viswanathan's Alchemy, the answer comes down to speed and hustle. Nikil and his cofounder are both Stanford-educated serial entrepreneurs who set out to build a company that would change the world. They see web3 as a major paradigm shift and business opportunity, and the duo has scaled Alchemy into the world's leading blockchain developer platform (think: Microsoft for web3). Nikil shares why 22 of the company's first 27 hires were former founders, why he believes NFTs will be the first web3 iteration to be mass-market friendly, and why he and his cofounder celebrate big wins with a trip to the gym.

How did Didier Elzinga go from CEO of an Academy-Award winning visual effects company to tech founder of the world's leading employee experience platform? Spoiler: it's all about the people. In his first CEO role, Didier realized that people were everything and that his role was primarily focused on people management. So in 2009, he set out to create a better world of work. Since then, Culture Amp has scaled to work with more than 5,000 companies and 25 million employees across the globe. Didier shares why he believes in the transformative power of story, how the importance of communication ramps up during periods of hyper-growth, and why post-Covid offices must facilitate a different way of bringing people together.