Inspired with Alexa von Tobel

When repeat founder Brian Long set out to build a text communication platform for businesses, he soon realized that the first version of his product didn't have the market pull he was looking for. After a pivot, Brian found himself building Attentive, the comprehensive mobile messaging platform for brands. Six years in, Attentive has become a major player in the e-commerce space and counts thousands of major brands as customers, from CB2 to Michaels. On average, Attentive drives 20% of total online revenue for its customers. Brian shares how he managed hypergrowth in 2020 as customers grew by 270%, why he always asks for quantitative feedback in every customer conversation, and why his unusual trick to destress at work is through reading World War II books.

Throughout his career, Dan worked at tech giants Amazon, Microsoft, and Google. In 2015, he set out to build a tech giant of his own: Convoy. Convoy is a digital trucking network that is transforming the trillion-dollar global trucking industry. Dan went from interviewing truckers on the side of the road to building a business that works with over 300,000 trucks across the country. Dan shares how the rise of mobile technology was an accelerant to his business, how he used YouTube to learn the language of trucking, and the pivotal advice Jeff Bezos gave him about building a leadership team.

Today, millions of homes across the country have installed solar panels. But that was not the case when Ed Fenster co-founded Sunrun in 2007. Since starting the company with his business school classmate, Sunrun has grown to become the leading home solar and storage company. Ed is driven by a deep mission to power the planet through the sun, and Sunrun, which went public in 2015, now operates in 23 states. Ed shares how he recognized a huge opportunity on the residential side of the market, how his successful business partnership was fueled by an alignment in ethics and decision-making, and why his secret to unwinding is playing blues piano.

In 2009, Adi and her husband Alon Cohen embarked on a home renovation. They quickly realized how challenging it was to find both inspiration and qualified home professionals, so they started a side project to bring technology into the home design space. Organically, the Houzz community blossomed to hundreds of thousands of users before Adi decided to take on outside capital and make Houzz her day job. Today, Houzz is the leading platform for home renovation and design and has over 65 million users. Adi shares how she overcame knowing no one when she first moved to Silicon Valley, how she built a thriving two-sided marketplace through word of mouth, and why she loves building the company alongside her husband.

In 2010, over a sushi dinner with a friend, Jason sparked an interest in what would become his next entrepreneurial adventure: transforming modern card issuing. With a deep intellectual curiosity for how credit cards work, Jason built Marqeta to bring game-changing card products into the world. Marqeta now works with customers in 39 countries, has a team of nearly 900 employees, and IPOed in 2021. Jason shares how he almost moved to Australia to start a Jamba Juice-style chain before Marqeta, how he persevered after nearly running out of money in 2015, and why he's fueled by the challenge of people not believing in him.

Family farmers, who are the backbone of the food and agricultural system globally, represent fast-growing small businesses looking to innovate. That's why Amol Deshpande left his career as an investor to start Farmers Business Network (FBN), the global farmer-to-farmer network and agtech company. FBN is on a mission to power the prosperity of family farmers around the world and now supports over 43,000 farmers responsible for over 80 million acres in the U.S., Canada, and Australia. Amol shares why—despite the stereotype—farmers are tech-forward, how his upbringing instilled an appetite for risk-taking, and why it's critical to invest time with your children consistently, just as you show up consistently at work.

Jay Kreps, Co-founder of Confluent and creator of Apache Kafka, discusses the significance of real-time data, the challenges businesses face in accessing it, and the transition from batch processing to real-time continuous processing. He shares his unique childhood and unconventional career path, as well as the struggles of transitioning from a tech leader to a CEO of a publicly traded company. The chapter also covers their IPO journey, interest in sustainable energy, and a recommendation to check out Confluent.io.

Growing up in Alabama, Josh Tetrick dreamed of being an NFL player. But when that dream didn't come true, he set his sights on a wholly new endeavor: to make a better version of an egg. He started Eat Just, a food technology company working to build a healthier and more sustainable food system. Since then, Eat Just has created America’s fastest-growing egg brand, which is made entirely of plants, and the world’s first-to-market meat made from animal cells. Josh shares how he got his plant-based eggs into nearly every major retailer, how he's overcome the challenge of scaling from a lab to national distribution, and why thinking about death helps him frame the urgency of his priorities.

In 2019, with a belief that work was becoming increasingly borderless, Alex Bouaziz and his cofounder Shuo Wang started Deel. They built a global compliance and payroll solution that helps businesses hire anyone in over 150 countries. Fueled by a shift to distributed work unlocked by the pandemic, Deel has experienced unprecedented growth: the company has raised over $600M in funding, scaled to over $100M in ARR, and now has over 1,000 employees in 75 different countries. Alex shares why he holds two KPIs sacred (monthly growth and customer satisfaction), the importance of keeping money in the bank and spending like you're a round earlier, and why larger companies are beginning to think more about output than input.

If you've heard of NFTs (non-fungible tokens), it's likely thanks to the work of Roham Gharegozlou. Roham is the Co-Founder and CEO of Dapper Labs, the NFT company that has created some of the most viral brands out there, from CryptoKitties to NBA Top Shot. Through his venture studio Axiom Zen, he started looking into crypto back in 2014. With a mission to bring play to crypto, Dapper Labs has been named one of the most innovative gaming companies by Fast Company and has created some of the most broadly used applications in the history of crypto. Roham shares how NBA Top Shot scaled to over one million users, why he thinks of NFTs as the next evolution of social media, and why entrepreneurship requires a healthy balance of optimism and paranoia.