When repeat founder Brian Long set out to build a text communication platform for businesses, he soon realized that the first version of his product didn't have the market pull he was looking for. After a pivot, Brian found himself building Attentive, the comprehensive mobile messaging platform for brands. Six years in, Attentive has become a major player in the e-commerce space and counts thousands of major brands as customers, from CB2 to Michaels. On average, Attentive drives 20% of total online revenue for its customers. Brian shares how he managed hypergrowth in 2020 as customers grew by 270%, why he always asks for quantitative feedback in every customer conversation, and why his unusual trick to destress at work is through reading World War II books.
For Starters with Alexa von Tobel