Scaling With People

Send us a textEric Holtzclaw, a seasoned technologist turned entrepreneur, joins us to reveal the stark realities behind the allure of startup successes. As we explore his career journey from IBM to founding Liger, a marketing powerhouse born from a merger, Eric shares candid insights into the grit behind the glam. He warns against the romanticized perception of entrepreneurship and stresses the importance of learning from experienced business builders to navigate the inevitable hurdles and personal sacrifices involved. Eric's own experiences serve as a testament to the value of understanding both triumphs and failures on the entrepreneurial path.Ever wondered what it takes to stand out in the crowded startup space? Eric illuminates the vital marketing trends that can set a business apart, particularly focusing on the BATCOM concept where conversion reigns supreme. We dissect the essentials of maintaining brand consistency, which is often overlooked in favor of constant rebranding—an approach that can hinder long-term success. Our conversation draws lessons from major brands that excel at consistency, offering a guide for smaller businesses to follow, while also spotlighting the delicate balance between experimentation and maintaining a steady brand identity.In a world where B2B marketing can often feel stale, Eric's innovative strategies offer a breath of fresh air. He draws attention to the challenges marketing departments face, including limited resources, and emphasizes the need for creative campaigns that cut through the noise. By blending humor with practical advice, Eric showcases how engaging marketing efforts can captivate even the most distracted audiences. We also touch on the core ingredients for entrepreneurial success—consistency and awareness—while highlighting the pivotal role of conscious leadership in fostering healthy and productive work environments.

Send us a textUnlock the secrets to scaling your business successfully with insights from Jody Grunden, a trailblazer in the accounting industry. Discover how he pioneered the Virtual CFO Services concept and transformed his traditional accounting firm into a remote powerhouse, eventually leading to its acquisition by a larger firm. Listen as Jody candidly shares the lessons he learned about setting the right pricing strategies that align with value, which not only fueled considerable growth but also attracted top-tier talent. Jody takes us on a fascinating journey through the challenges and successes of transitioning to a fully remote operation. From initial skepticism among employees to gaining industry recognition, his story underscores the power of adaptability and resilience. We explore how embracing remote work opened doors to new growth opportunities, and how scalable processes and delegation played crucial roles in this transformation. Jody also highlights the importance of mentorship by involving junior team members in client interactions, empowering them to develop leadership skills and build strong client relationships.Finally, tap into the entrepreneurial mindset with guidance on profit-focused accounting metrics and the art of trusting your instincts. Learn about the key financial metrics that drive informed decision-making and ensure business stability. Jody shares a thought-provoking story about a missed opportunity, reminding us all of the importance of taking decisive action and trusting our gut in business ventures. Let this conversation inspire you to seize opportunities, embrace change, and confidently scale your business to new heights.

Send us a textWhat if the secret to uplifting communities lay in a simple game of golf? Join us in a captivating conversation with Chandler Russ, the trailblazing founder of the Sunflower Golf Foundation. Chandler's journey from a career at UPS to launching a nonprofit inspired by his grandmother's legacy is nothing short of remarkable. Discover how he has turned the sport of golf into a powerful catalyst for community positivity and nonprofit support, raising over $80,000 and engaging 90 golfers per tournament in just one year. Chandler shares candid insights into the entrepreneurial spirit within the nonprofit sector, emphasizing the importance of teamwork and the liberating mindset of accepting 80% as "good enough."Our discussion takes a deeper look into the heart of building strong relationships in business. We explore frameworks like Corner 4 relationships, which advocate for brutal honesty and mutual care to foster a collaborative environment in startup teams. Whether working with family or trusted friends, Chandler and I underscore the significance of shared values and a clear mission to guide the team like a sailboat. As we wrap up, we reflect on the profound impact of kindness in everyday interactions, offering listeners an uplifting message to carry forward. Chandler's story is a compelling reminder of the positive influence we can have through kindness and collaboration.

Send us a textWhat happens when we focus too much on self-expression and not enough on truly listening? Join me and Grace Gavin, co-founder of KnowHonesty, as we dissect this modern communication pitfall and navigate the nuances of building genuine business relationships. Drawing from Grace's compelling encounter with a tech vendor, we examine the crucial difference between knowing what we want versus what we need, and how honest dialogue can pave the way for shared success. If you've ever wondered how to strike the delicate balance between honesty and openness while fostering effective team dynamics, this episode offers a treasure trove of insights.We dive into the art of setting clear communication expectations through the concept of "the agreement," ensuring everyone is on the same page from the get-go. This isn't just about avoiding misunderstandings—it's about crafting a strong foundation for long-term collaboration. Explore practical tools to sharpen your communication skills, including the transformative power of "tell me more" and shedding the "fake you" facade. Our conversation emphasizes the importance of pausing to genuinely engage with others, promising to reshape how you interact in both personal and professional spheres.

Send us a textUnlock the secrets to thriving as a startup founder with the wisdom of Claudia Scott from Startup Junkie. Discover how to break free from the myth of the multitasking founder and harness the power of community, mentorship, and strategic events to propel your business forward. Claudia shares invaluable insights into the vibrant ecosystem of Northwest Arkansas, emphasizing the vital role of networking opportunities like lunch-and-learn sessions and the exciting Startup Crawl. It's not just about survival; it's about flourishing in an environment that celebrates innovation and collaboration.Explore the delicate balance between confidence and humility as a founder, and learn why delegation is key to sustainable growth. We dive into the mental and emotional challenges of entrepreneurship, from relinquishing control to maintaining a healthy life-work balance to avoid burnout. As we navigate the future landscape of startups, Claudia sheds light on the economic trends and emerging technologies that could shape your entrepreneurial journey. With a focus on maximizing available resources, this episode inspires you to actively engage with supportive organizations and fortify your path to success.

Send us a textCan active listening transform your leadership style? Discover the power of lifelong learning and the essence of effective leadership in today's episode of Scaling with People. Join us as Susanne Mueller, author of "50 Shades of Lipstick Leadership," reveals her insights on the pivotal role of leadership coaching and the inspiring stories of 50 women from diverse backgrounds. Susanne shares how surrounding yourself with supportive people and embracing self-care, drawn from her marathon and Ironman experiences, can be game-changers in achieving personal and business growth. We also discuss the resilience of female entrepreneurs during the pandemic and the key takeaways from their journeys.Looking to enhance your entrepreneurial productivity? In the second half of our conversation, we dive into practical strategies for setting boundaries and boosting efficiency. Discover the mental clarity that mundane tasks can provide and the benefits of outsourcing to reduce stress and scale your business. We'll share actionable tips like designating a no-computer day and leveraging technology to manage off-hours communication. Plus, learn how simple pleasures like laughter, chocolate, and coffee can maintain a positive mindset while you patiently build something beautiful. Don't miss these valuable insights from Susanne Mueller to help you lead and grow your business effectively.

Send us a textUnlock the secrets to a fulfilling professional and personal life with Chad Brown on this episode of Scaling with People. We promise you’ll rethink the elusive work-life balance myth as Chad introduces his dynamic concept of integration. Picture balancing a broomstick—constant, small adjustments are key! We discuss how blending business demands with personal life can alleviate stress and lead to more harmonious living.Curious about building genuine trust within your team? Chad delves into the importance of mature trust, differentiating it from blind or immature trust. Through effective onboarding, regular check-ins, and tough conversations, we explore how proactive measures can foster a thriving, empowered workforce. Learn how leaders can enhance employee engagement and leverage their instincts to address issues early for long-term success.Finally, we tackle the common pitfalls founders face, from the myth of time scarcity to the challenges of "solo syndrome." Chad offers actionable advice on focus, delegation, and viewing employees as more than transactional assets. We wrap up with an inspiring discussion on overcoming personal limitations, urging founders to stay true to their future goals and avoid stagnation. Don’t miss these game-changing insights that could transform your leadership approach!

Send us a textEver wondered how scientific principles can directly impact business growth? Join us as Jennifer Huberty, a fractional Chief Science Officer, takes us through her journey from academia to shaping the future of wellness at Calm. Learn how she built a robust science team, published nearly 50 papers, and navigated the challenges of starting her own business. Jen shares her insights on the crucial role of resilience and the ups and downs of being a CEO, while emphasizing the importance of scientific validation in today's business strategies.Discover practical advice on integrating scientific principles in resource-conscious settings, even within industries like furniture retail. Explore the benefits of fractional models for accessing high-level expertise, and find out how to align scientific objectives with business goals for actionable outcomes. Get inspired by real-world examples that highlight the importance of asking the right questions to understand customer behavior, and gain a deeper understanding of the complexities of managing people and operations as a leader. This episode is packed with valuable lessons for any entrepreneur or business leader looking to leverage science for success.

Send us a textCurious about how a leader transitions from the fashion world to the realm of wellness innovation? Join us as Cedar Carter, the CEO of The Good Patch, unveils her remarkable journey from the apparel industry to spearheading a startup that's revolutionizing wellness with wearable patches. Cedar shares the story of how she connected with the founders through her network and the strategic decision to bring in experienced leadership for scaling the business. Discover the ingenious concept behind The Good Patch, delivering essential vitamins to address daily stress, sleep, and energy challenges, and gain insight into the critical importance of founders recognizing their strengths and hiring to fill gaps.In our conversation, we also tackle the pressing issues of employee engagement and HR practices in the era of remote work. Cedar provides practical strategies for maintaining personal connections, such as virtual team-building activities and social Slack channels, to keep the team cohesive. She highlights the significance of occasional in-person meetings to fortify relationships and communication, especially for younger employees missing the camaraderie of office life. The concept of "breaking bread" emerges as a powerful tool for building trust and understanding within teams. Don’t miss this episode packed with actionable advice for leaders navigating the nuances of remote work environments.

Send us a textUnlock the secrets of modern growth marketing with insights from Akash, a leading growth and transformation consultant, in our latest episode. Wondering how AI can turbocharge your marketing strategies while ensuring every dollar you spend adds value to your bottom line? Look no further. Akash shares invaluable wisdom on harnessing data-driven strategies and emphasizes the importance of CEOs having a baseline understanding of marketing to steer their companies towards sustained success. You'll uncover the common pitfalls to avoid and understand why continuous optimization is the keystone of effective marketing.Explore the transformative power of AI tools like never before. Akash and I dive into specific technologies such as Jasper AI for seamless content creation and Dream Studio for innovative image development. Imagine boosting your productivity while enhancing creativity simultaneously—AI makes it possible. From utilizing ChatGPT's Omni version for diverse business tasks to staying ahead in the ever-evolving AI landscape with expert consultation, this episode is a treasure trove of actionable insights. The future of marketing is here, and it's powered by AI.Finally, we tackle the intricate challenges of talent strategy and AI implementation, especially pertinent for startups with budget constraints. Akash offers practical advice on leveraging consultants and fractional services to gain strategic advantage without the need for full-time hires. Learn how to inspire a culture of adaptability in your team, empowering them to embrace AI and other groundbreaking technologies. Through real-world examples and personal experiences, we discuss how to effectively integrate these tools to boost team productivity and drive long-term success. Don't miss this episode packed with strategies to navigate the ever-changing marketing landscape.