What is the top advice Austrailia's top creator has for us with 26 million subscribers and 400 million montly viewers? It's to not build your business on YouTube! What? Why not? What happens if you do? Well, that's what we discuss today. You can check out Shannon's channel here: https://www.youtube.com/c/Bouncepatrolkidstv CREATOR SPOTLIGHT: Check out Adam Garner's channel here: https://www.youtube.com/c/TheRelationalProject REGISTER FOR VIDEO LABS: Work with us for 12 weeks as we coach you through our data-driven YouTube growth process. https://videocreators.com/video-labs/ POWER TIP: YouTube rolling Channel Membership Giftings to more creators. The recipients of a gift Membership get one month of member access. More info here: https://support.google.com/youtube/thread/163130117 JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators

Jessica spent a few years growing her channel by focusing on search. It's not that it didn't work -- it did. She got to over 100k subscribers, but it took years to get there. And then search started to backfire on her. In fact, she went from making $10k/month to $1,300/month in her Adsense revenue because of it. She's here to tell her story because, look, if you're focusing on ranking videos in search results as your primary traffic source for growth, there's some inherent risks with that, all of which you can easily mitigate by expanding your focus for even better results. Check out Jessica's channel here: https://www.youtube.com/channel/UC_htUlq7eYumecIoQai4HzQ REGISTER FOR VIDEO LABS: You'll not only learn how YouTube growth works sustainably for the long-term, but you'll work with a YouTube Strategist to implement a strategy that works for growing your channel. https://videocreators.com/video-labs/ POWER TIP: When your livestream ends, you can send your viewers to a different livestream or Premiere, even on someone else’s channel. More info here: https://support.google.com/youtube/thread/162234978/live-redirect-move-your-audience-to-the-live-stream-or-premiere-of-your-choice?hl=en JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators

If you want your viewers on YouTube to take action because of content they watched from you, it will only happen because you elicit an emotion from your viewer. The bigger, the deeper the emotion, the bigger action they'll take. In this episode we talk about this on a brand level - getting someone to subscribe and watch more -- but also on a specific level that you can use in each video if you want. A few months ago I heard Tamsen Webster speak at a conference about this topic and thought, "I need to get her on a podcast episode to talk more about this. This is fantastic and so helpful." Tamsen is a message strategist, speaker and author and, thankfully, she agreed to be interviewed for our podcast! LINKS MENTIONED IN THIS EPISODE Find out more about Tamsen on her website here: https://tamsenwebster.com/ Check out Tamsen's book, "Find Your Red Thread: Make Your Big Ideas Irresistible." https://amzn.to/3mNUx0f (affiliate) JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators

We talk a lot about using storytelling to create videos that quickly create an emotional connection with viewers. When that happens, viewers watch longer, subscribe, and come back for more. However, it's equally important that our brand also quickly creates an emotional connection with viewers. Thankfully, the same tool, storytelling, helps us do that on a brand level for our channel just like it does on an individual video level. Park Howell, host of the Business of Story podcast, joins us today to share his ABT Method for how creators can quickly bring clarity to their brand and make it easy for people to feel something about them. LINKS MENTIONED - Learn more about Park Howell here: https://businessofstory.com/ - Take Parks' course called, "The ABTs of Branding:" https://businessofstory.thinkific.com/courses/abts-of-branding - Subscribe to the, "Business of Story," pdocast: https://itunes.apple.com/us/podcast/business-of-story/id1012379862?mt=2 CREATOR SPOTLIGHT: Check out Caleb Ashton's channel, "Phoenix Resale," here: https://www.youtube.com/channel/UCYWd5Q-C8M-OeDzKo86CAeg BOOK A 1 HOUR YOUTUBE CONSULTATION: We'd love to learn what your challenges are on YouTube, look at your channel, and come prepared to discuss next steps for you to reach goals. Book a session with us here: https://videocreators.com/consulting POWER TIP: YouTube has a new stricter setting for flagging inappropriate comments: https://support.google.com/youtube/answer/9483359 JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators

Yes, Google and YouTube are owned by the same company, but that doesn't mean that what works on Google works on YouTube. Just look at their homepages to see that they have very different goals, different objectives, and that people use them very differently. We need to ditch our "Google Mentality" and have a YouTube mentality instead in order for our videos to reach more people. That primarily comes down to 3 different mentalities when it comes to our content: Keywords vs. Topics Search traffic vs. Browse traffic Education vs. Entertainment We'll talk about all 3 of these and more in today's episode. CREATOR SPOTLIGHT: Check out Joe Scott's channel here:  https://www.youtube.com/channel/UC-2YHgc363EdcusLIBbgxzg JOIN VIDEO LABS: For Joe and many other creators, the journey to turning YouTube into a full-time income, whether that be through ad revenue or growing their business, it started with Video Labs. Join us in 12 weeks of personal YouTube coaching. You'll get video chat access with a YouTube Strategist Monday through Friday while working through our data driven YouTube growth program and all of the assignments that come with it. Register here: https://videocreators.com/video-labs/ POWER TIP: Super Thanks is now available to all channels in the YouTube Partner Program. More info here: https://blog.youtube/news-and-events/super-thanks-expanding-today/ JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators

No matter what you try, you can't get more than a few views on your video. Or, maybe you used to be growing, but now all of the sudden you aren't. Why did the algorithm turn on you? Why are there other channels in your niche that are doing the same thing you are, but are growing faster than you? Why does the algorithm favor them over you? So many good questions! We tackle them in this episode as well as what you should try next if any of those scenarios are true for you and your content on YouTube. CREATOR SPOTLIGHT: Check out Bobby Krull's channel at https://www.youtube.com/c/BobbyKDesigns  REGISTER FOR VIDEO LABS: Work with us for 12 weeks as we coach you through our data-driven YouTube growth process. https://videocreators.com/video-labs/  POWER TIP: Check out Christy-Lyn's channel, "Learning The Harp," here: https://www.youtube.com/user/christylynmusic  Download the process we use to survey our audience for free here: https://videocreators.com/product-to-profit/  JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad  LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators 

Which is more important: titles or thumbnails? Should you delete your top performing video if it's an old video that's embarassing? What about keywords? And podcasting on YouTube? All good questions you asked and more that we answer today. The best part is that the YouTube Strategists in this episode don't all agree on what the right answer is to some of these questions. It's a fun episode! CREATOR SPOTLIGHT: Check out Mariah and Daniel of the, "Paws of Prey," channel here:: https://www.youtube.com/c/pawsofprey  BOOK A YOUTUBE CONSULTATION: Consistency is great if the strategy is working, but if it's not, don't keep moving forward with it and expect different results. Book a consultation with us, let's evaluate your channel, and put together a new strategy for growth. https://videocreators.com/consulting  LINKS MENTIONED IN THIS EPISODE BREAKING NEWS: YouTube is Developing a Podcasting Update [Ep.#291]: - YouTube: https://youtu.be/4q7x_cpn1n4  - Apple Podcasts: https://podcasts.apple.com/us/podcast/breaking-news-youtube-is-developing-a-podcasting/id1073455415? i=1000541956521 - Spotify: https://open.spotify.com/episode/5Blu0Go7CQh0230tW2UNVX?si=Hzv-HVLiSAWr7f5fqSBzYw  Complimenting your YouTube strategy with a video podcast (feat. Cliff Ravenscraft) [Ep. #299] - YouTube: https://youtu.be/qXV1J4aA28U  - Apple Podcasts: https://podcasts.apple.com/us/podcast/complimenting-your-youtube-strategy-with-a-video/id1073455415?i=1000547439263  - Spotify: https://open.spotify.com/episode/5Zu8bXFYxFwPcWPnKFprCD?si=OCcXqeLpQs-dsobTfYgXjA  POWER TIP This is our first listener submitted power tip! Check out Chris Baird's channel, "Self Publishing Made Easy Now," on YouTube here: https://www.youtube.com/channel/UCBq3AN09qY1eyljXixFiFUw  LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators  JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad 

It's all wrapped up together: your YouTube channel, your business, your passion, your dreams for life, everything. Sometimes we get everything we wanted and, when we do, find out it's not really what we thought we wanted. Other times the success we're looking for feels unattainable. In both cases, the culprit is often an unclear vision for what we really want and a false assumption that the thing we think we want is the thing that will grant us peace and satisfaction. We started this conversation in an earlier episode titled, "The hustle mentality kills your soul. Invest into these 5 efforts for growth instead." You can listen to it here:  - YouTube: https://www.youtube.com/watch?v=Dpr-NcaWnLk - Apple: https://podcasts.apple.com/us/podcast/the-hustle-mentality-kills-your-soul-invest-into/id1073455415?i=1000551748733 - Spotify: https://open.spotify.com/episode/0JiG1CJb6k0UbYuB3aaHqH?si=YUJFGLC7SlqemrAl-6YMBQ This is the follow-up based on questions and feedback we received from you about it. This is real life stuff, so we're excited to dive in. CREATOR SPOTLIGHT: Check out Josh Goldstein of the channel, "Immigration Station," here: https://www.youtube.com/channel/UCeNqIms3FSLVyZkWIeoCwsA LINKS MENTIONED IN THIS EPISODE - Get the "Family Vision" course for 75% off with promo code VIDEOCREATORS: http://outpostacademy.net/  LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators  JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad 

Can you resurrect a stagnant channel or do you need to start over with a new channel? This is something we're working on ourselves here at Video Creators. For personal reasons, which I share in this episode, I had to stop making videos. Now we're getting back to resurrecting the channel. How do we get back to doing millions of views per month after taking a break for a while? That's what we discuss today. CREATOR SPOTLIGHT Check our Robyn's channel here: https://www.youtube.com/c/minimalisthome  SCHEDULE A CHANNEL CONSULTATION To book a one-on-one YouTube channel consultation with someone on the Video Creators team, go to https://videocreators.com/consulting  LINKS MENTIONED IN THIS EPISODE Tim tells more of his story about, "Life After Burnout," in this video: https://youtu.be/4Be5wfkxdh0  LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators  JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad

If you've been creating videos for any period of time now, it can sometimes be a struggle to come up with good video ideas. You feel like you're making the same video over and over again and are kind of bored with it. You may feel backed into a corner because your videos won't perform as well if you stray from the usual stuff. Or, maybe you feel like you've made every video there is to make in your niche. If you don't know what to do next and feel stuck despite your growth and success, this episode is for you. CREATOR SPOTLIGHT Check out David Wallimann's channel here: https://www.youtube.com/c/Wallimann REGISTER FOR VIDEO LABS Spend 8 weeks working with a YouTube strategist who is dedicated to helping you succeed in growing your channel. Register here: https://videocreators.com/video-labs/  LINKS MENTIONED IN THIS EPISODE Get the survey we use with our audience each year and use it to get to know your audience better. It'll provide you with a lot of new ideas. It's in the, "Product to Profit," guide, which you can download for free here: https://videocreators.com/product-to-profit/  LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators  JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad