Expert Edge Podcast

In this podcast, we explore the power of signature stories and how they can transform the way you sell your product. We discuss the structure of story and the three important ingredients to make your signature stories rock. The podcast also touches on the lessons learned from climbing a mountain and how they can be applied to different situations in life. Additionally, we learn how to craft a powerful signature story that engages your audience by starting with a challenge and highlighting vulnerability.

Uncover the philosophy of storytelling and find your signature story. Learn how storytelling can conquer fears and connect with others. Get tips on speaking and selling on virtual stages.

Do you ever wonder what it takes to build a scalable Expert Business? With so many voices out there, how do you get the right advice? That's something that this week's Expert Edge guest, Amanda Tress, knows super well! She's got one of the biggest membership sites in the industry and in just over 3 years has expanded the revenue of her business, The FASTer Way to Fat Loss, to over $60 million dollars! She's a serious player. We dive deep into her philosophy of how she built her business and scaled it up so quickly. If you feel like you've had some setbacks previously, or lacked role models to show you the way, then this episode's going to inspire you to prioritize what you desire in life and teach you how to make tough decisions easier. Amanda is full of gold so tune in! CONNECT WITH AMANDA: @fasterwaytofatloss @amandatress fasterwaytofatloss.com CONNECT WITH COLIN: ww.sellfromstageacademy.com www.expertedgepodcast.com Instagram @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

For the past 12 years, I've had the incredible opportunity to run my business with my amazing wife Sarah. She has degrees in psychology and neuroscience and together we have two kids and two full-time businesses. Working together is a blessing but it hasn't always been easy… in this episode, we're breaking down all the highs and lows that got us here. If you have a desire to work with your spouse or if you do work with your spouse or even a partner in your business this episode is going to be extremely insightful. We talk about 3 key strategies that have really transformed our business and our relationship as the results of that. Oh yeah, and I share a story about when I put myself naked, yes you read that right, naked on Instagram. You're gonna want to hear this!! CONNECT WITH SARAH: @ResilientLittleHearts @sarahboyd sarahboyd.co CONNECT WITH COLIN: ww.sellfromstageacademy.com www.expertedgepodcast.com Instagram @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

Do Facebook ads confuse you? If you haven't nailed your advertisements on social media yet you're gonna want to tune into this incredible conversation with one of the leading FB Marketing Strategists and one of my good friends, 'The' Rick Mulready. You're gonna hear his journey of what it took to go from zero to seven figures in under four years, and the rises and falls that came along the way. We'll talk about why removing your ego from your business is gonna help you discover your driving force and get you to the next level in your business and why you need to be leaning into video right now. And we can't forget the tips and tricks he drops throughout as well… you're gonna love this conversation! CONNECT WITH RICK: @rickmulready rickmulready.com The Art of Online Business Podcast CONNECT WITH COLIN: www.sellfromstageacademy.com www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

Instagram marketing has not replaced networking, it's just put a megaphone up to it. That's the theory my guest, Tyler McCall, has about social media marketing. He's one of the smartest marketers on the planet right now and it's exactly why I wanted to have him on the show for an interview. In this episode, we break down how he uses Instagram as a powerful and effective marketing tool to generate clients. We'll also be talking about how to use social media for good and where it's heading in the future. If you use social media at all then this strategic and informative episode is for you! CONNECT WITH TYLER: @tylerjmccall tylerjmccall.com The Online Business Podcast CONNECT WITH COLIN: www.sellfromstageacademy.com www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

My goal with the Expert Edge Podcast was to get more connected with you all and so in this episode, I share more of my own personal journey. I'm breaking down 3 crucial lessons I've learned in my personal experiences, and professional experiences, that have made the BIGGEST difference in building a life that's both successful and fulfilling. I'll be telling you all about some of my biggest failures and challenges, and how they helped bring me to where I am today. My goal is always to inspire you to go to the next level! CONNECT WITH COLIN: www.sellfromstageacademy.com www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

Have you ever felt like people weren't responding to your marketing? One of the biggest mistakes experts and coaches make is always sharing "How-To" content. However, there is a much more powerful way to create "Desire Based" content. Which is why this week, I've brought in my good friend and Messaging Expert, Brandon Lucero, the Founder of Video 4x Effect. In this episode, we really dive deep into the 3 types of content that you need to be making to create demand for your product, the difference between "how to" and "what to" content, and some predictions on where the future of the expert industry is going. CONNECT WITH BRANDON: @iambrandonlucero soldwithvideo.com The New Generation Entrepreneur Podcast CONNECT WITH COLIN: www.sellfromstageacademy.com www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

What would happen if you actually 'designed your life' to create success? This is something today's guest, Carrie Green, is a master in. We're deep-diving into how Carrie has built a multi-7 figure Expert business and uses her platform to inspire and empower women to turn their ideas into successful businesses and why VISUALIZING is one of her most powerful tools. CONNECT WITH CARRIE: @iamcarriegreen @femaleentrepreneurassociation https://femaleentrepreneurassociation.com/ She Means Business Podcast CONNECT WITH COLIN: www.sellfromstageacademy.com www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

As a special podcast episode this week you get to be a fly on the wall during one of the in-depth and practical coaching sessions that I host inside of Sell From Stage Academy. This is a unique and powerful podcast as it will show you real and honest questions that my students are asking and how it can help you reframe and refocus your actions towards creating success. Make sure to review and subscribe if you find it valuable! CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)