Expert Edge Podcast

Discovering Your Signature Story: Part Two

Aug 12, 2020
In this podcast, we explore the power of signature stories and how they can transform the way you sell your product. We discuss the structure of story and the three important ingredients to make your signature stories rock. The podcast also touches on the lessons learned from climbing a mountain and how they can be applied to different situations in life. Additionally, we learn how to craft a powerful signature story that engages your audience by starting with a challenge and highlighting vulnerability.
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