
Expert Edge Podcast Discovering Your Signature Story: Part Two
Aug 12, 2020
In this podcast, we explore the power of signature stories and how they can transform the way you sell your product. We discuss the structure of story and the three important ingredients to make your signature stories rock. The podcast also touches on the lessons learned from climbing a mountain and how they can be applied to different situations in life. Additionally, we learn how to craft a powerful signature story that engages your audience by starting with a challenge and highlighting vulnerability.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
The Power of Storytelling and Changing Perspective
05:01 • 5min
Lessons from Climbing a Mountain and the Power of Signature Stories
10:31 • 4min
Crafting a Signature Story: From Challenge to Victory
14:45 • 7min
Discovering Your Signature Story: Part Two - Live Training Series Promotion
21:30 • 4min
