Expert Edge Podcast

Most coaches think that if they just dial in their funnel, optimize their email sequence, or finally crack the perfect ad—they'll start converting more clients. But here's the truth: it's not just about tactics. It's about the transfer of belief. In this episode of the Expert Edge, I dive deep into the invisible strategy that underpins every high-converting sales experience—and most people don't even know they're doing it wrong. You'll learn: Why belief is more powerful than persuasion—and how to transfer it. How to show up with authority without being salesy or pushy. The subtle shifts that get potential clients saying "yes" before you even make the offer. Whether you're selling on a webinar, in a DM, or from a stage, this episode will help you close more clients—by focusing on what they actually need to believe to buy. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode279 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

You don't need more funnels, more content, or another "10K in 10 Days" webinar. You need to stop thinking thoughts that sound smart… but are quietly sabotaging your business. In this episode of the Expert Edge, I'm breaking down the 5 most common toxic thoughts I've seen in the coaching and course creator world. These are the sneaky ones. The ones that hide under the mask of "responsibility" and "logic"... but slowly chip away at your momentum, your confidence, and your income. Here's the thing: If you don't learn how to spot them, you'll keep spinning in circles—wondering why your "proven" strategies aren't working anymore. But once you become aware of them, everything changes. I'll walk you through: Why one "harmless" belief might be costing you hundreds of clients The difference between smart growth and disguised self-sabotage The mindset shift that separates stuck coaches from the 7-figure ones This one's practical, honest, and might sting a little in the best way. Listen in now—and free yourself from the thoughts that have been holding you back (without you even realizing it). PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode278 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

If strategy was the whole answer, we'd all be millionaires by now. But if you've ever had a "successful" launch and still felt anxious… ...or watched your Stripe account grow while your confidence still lacked… There's something deeper going on. In this episode of the Expert Edge, I'm pulling back the curtain on a conversation we all need to have—but most people avoid: your nervous system. Because here's the truth: You don't just build a business with strategy—you build it with your state. And if your nervous system is stuck in stress, fear, or fight-or-flight mode... it doesn't matter how good your funnels are. You'll keep self-sabotaging your growth. In this solo episode, I'm breaking down how I've personally rewired my own nervous system for success—and how I coach my students through the same process. You'll learn: Why high performance often hides chronic stress How to identify nervous system dysregulation in your business The #1 somatic shift I made to finally feel safe hitting 6 and 7-figure months And how to lead from calm, power, and presence—no matter what's happening externally This episode is vulnerable, practical, and probably the missing piece you didn't know you needed. If you've been stuck at a plateau—or pushing so hard you're burning out—this one's for you. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode277 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Ever felt stuck, spiraling, or just plain panicked in your business? You're not alone. In fact, fear is a frequent visitor at every stage of growth—whether you're launching your first offer or scaling past seven figures. In this episode of the Expert Edge, I break down the five coaching questions I personally use (and teach my clients) to shift from fear into focus, from overwhelm into clarity, and from spinning your wheels into real momentum. You'll learn: Why your brain defaults to disempowering questions—and how to override it. The exact reframe that helps you uncover opportunity in the middle of chaos. How to use "certainty-based thinking" to make bold decisions that align with your future self. Whether you're leading clients through emotional blocks or navigating your own, these five questions will become your go-to toolset for turning stuckness into strategy. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode276 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Most people think scaling to $100K months is about better ads, more traffic, or a shinier funnel. But after working with thousands of coaches and course creators, I can tell you—it's not just strategy. It's identity. In this solo episode of the Expert Edge, I walk you through the five powerful inner shifts that I had to make (and that my most successful students also made) to step into consistent $100K months. You'll learn: Why your beliefs are often your biggest bottleneck—and how to change them. How your environment silently reinforces your income ceiling. What high-level entrepreneurs focus on that most people ignore completely. The mindset shift that separates "busy" entrepreneurs from wildly profitable ones. Why clarity on who you are is more valuable than any marketing hack. If you're feeling stuck at your current income level and sense that it's not about the tactics, this episode will meet you where you're at—and show you what's actually required to go to the next level. Preorder my book One Presentation Away here: https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode275 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

If it ever feels like you're doing 17 different jobs just to run your business… you probably are. And here's the truth: most of those jobs can (and should) be automated with AI. In this episode of the Expert Edge, I'm sharing the 5 most effective ways I'm using AI right now in my coaching business. These aren't theories or tools I "might try someday"—this is what's actually working today to save time, generate content faster, and keep me focused on the stuff that really moves the needle. Here's what I break down in this episode: How I use AI to plan and build coaching programs faster (and with more clarity) The tool that turns my voice into a week's worth of content The prompt framework I personally use to get better results from ChatGPT How I'm creating visuals, slides, and marketing assets in minutes—not hours Why my emails and sales pages still sound like me (even when AI writes the first draft) If you've been watching AI from the sidelines or you've dabbled but haven't gone all in, this episode will help you finally put it to work in a way that feels natural (and actually fun). Resources I Mentioned: - Try Wispr Flow here: wisprflow.ai/r/COLIN54 - Preorder my new book One Presentation Away (and get my pre-stage ritual PDF as a bonus): onepresentationawaybook.com A few specific times during the year, I open up Sell From Stage Academy for new members, and we are currently open right now, but we close today at 5pm Pacific. This is the most generous offer we've ever made, and it includes access to new AI tools, live coaching with me and my team, and so much more. If you've been on the fence about joining the Academy, now is the time to do it >>> Check out the Academy - It's closing TODAY! Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode274 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

What if scaling your business had less to do with your pricing… and more to do with your positioning? In this episode of the Expert Edge, Colin sits down with Sarah Petty—founder of the Photography Business Institute and creator of a wildly successful photography coaching program—to unpack how she went from charging $75 per session to building a multi-million dollar boutique coaching business with a 77% renewal rate. You'll discover: Why niching down is the fastest path to scaling up (even in a saturated market) How Sarah turned a simple coaching program into a full-blown CULTure—with pins, swag, and sky-high retention. The belief that nearly cost her everything—and how she reframed it to unlock massive growth. This is the perfect episode for coaches and course creators who feel stuck, stretched thin, or afraid to charge what they're worth. Sarah's story is proof that it's possible to scale with simplicity, soul, and style. 👉 Learn more about Sarah's work at photographybusinessinstitute.com 👉 Follow Sarah on Instagram: @sarah.petty A few specific times during the year, I open up Sell From Stage Academy for new members, and we are currently open right now, but only for the next few days. This is the most generous offer we've ever made, and it includes access to new AI tools, live coaching with me and my team, and so much more. If you've been on the fence about joining the Academy, now is the time to do it. >>> Check out the Academy while it's open Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode273 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

What does it really take to go from six figures in debt to running a multi-million dollar business—without selling your soul, skipping meals, or pretending your life is a highlight reel? In this episode of the Expert Edge, Colin sits down with retail strategist and powerhouse entrepreneur Janine Mix to unpack the real, raw, and surprisingly hilarious journey from financial rock bottom to unstoppable success. This isn't fluff or "just believe in yourself" advice. Janine shares the exact mental, strategic, and emotional shifts that helped her rewrite her money story. You'll learn: Why most broke mindsets don't get solved by making more money. How to stop "building" and start selling (without needing a perfect funnel or 100k followers). The unexpected key to staying grounded when your business starts to scale. If you've ever questioned whether you're too late, too stuck, or too far behind, this conversation will show you what's possible—and how to take the first real step forward. 👉 Grab Janine's Book: https://www.janinemix.com/expertedge 👉 Follow Janine on Instagram: @janinemix Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode272 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

If you've ever run a Facebook ad that flopped—or avoided ads altogether because they feel like a black hole of wasted money—this episode is for you. In this conversation, Colin sits down with his in-house marketing manager and paid traffic strategist, Daniel Schlenger, to pull back the curtain on what's actually working with Facebook and Instagram ads in 2025. With over a thousand campaigns under his belt and millions in ad spend managed, Daniel shares the practical, battle-tested tactics that coaches and course creators need to know right now. You'll learn: Why static images and memes are still beating expensive videos How your creative (not your copy) is now the biggest needle-mover in performance The #1 reason your ad might be getting clicks—but no conversions What to expect (and optimize) if you're running a webinar funnel in today's landscape Whether you're scaling to six figures or just trying to get consistent leads, this episode will help you simplify your ads, lower your cost per lead, and finally make paid traffic work for your business. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode271 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

If your offer used to sell like hotcakes but now it's just… sitting there, this episode is for you. In this solo session, Colin breaks down the four core shifts you need to breathe life back into an offer that's stopped converting. Whether your sales have slowed, plateaued, or flatlined completely, the problem usually isn't the product—it's how you're positioning and presenting it. You'll learn: Why "nice-to-have" offers kill momentum—and how to reposition your product around a problem people need solved now. How to simplify your promise so it lands instantly (and why complexity kills conversions). Easy, no-brainer tweaks you can make to boost perceived value and get more yeses without lowering the price. How to add emotion, story, and resonance that drives action instead of apathy. If your funnel's feeling stale or your checkout page is collecting digital cobwebs, this episode will give you a clear path forward—and the confidence to make your next launch your best yet. 🎯 Want to create an offer that converts consistently? Grab The Bulletproof Offer mini-course here: colinboyd.co/offer Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode270 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/