The Invisible Strategy That Converts Clients

Most coaches think that if they just dial in their funnel, optimize their email sequence, or finally crack the perfect ad—they'll start converting more clients.

But here's the truth: it's not just about tactics. It's about the transfer of belief.

In this episode of the Expert Edge, I dive deep into the invisible strategy that underpins every high-converting sales experience—and most people don't even know they're doing it wrong.

You'll learn:

• Why belief is more powerful than persuasion—and how to transfer it.

• How to show up with authority without being salesy or pushy.

• The subtle shifts that get potential clients saying "yes" before you even make the offer.

Whether you're selling on a webinar, in a DM, or from a stage, this episode will help you close more clients—by focusing on what they actually need to believe to buy.

PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode279

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/