Books Are Great

Jeff Brandwein and Joe Arko
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Feb 28, 2018 • 49min

The Art of Possibility by Rosamund Stone & Benjamin Zander

A shoe factory sends two marketing scouts to a region of Africa to study the prospects for expanding business.  One sends back a telegram saying, SITUATION HOPELESS STOP NO ONE WEARS SHOES The other write backs triumphantly, GLORIOUS BUSINESS OPPORTUNITY STOP THEY HAVE NO SHOES Would you see the opportunity like the first or second scout? In the Art of Possibility Benjamin Zander and Rosamund Stone Zander give us 12 practices that can help you change the way you view the world and allow you to see all the opportunities in front of you.  Benjamin is a conductor for the Boston Philharmonic Orchestra, and Rosamund is a psychotherapist. Together they share with us their experiences leading children and adults to achieve things they never thought possible. Along the way they developed their own set of practices that they believe can help you transform the way you look at the world. In today's episode, we cover the seven central practices that Jeff found to be most helpful.  Practice 1: It's All Invented Practice 2: Step into the world of Possibility Practice 3: Giving an A Practice 4: Being a contribution Practice 5: Lead from any chair Practice 6: Rule Number 6 Practice 7: The way things are Practice 8: Giving way to passion Practice 9: Lighting a Spark Practice 10: Being the Board Practice 11: Creating a Framework of possibility Practice 12: Telling the WE story
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Feb 21, 2018 • 36min

The 4 Hour Workweek by Tim Ferriss

Ferriss dropped out of Princeton after what he describes as close to a mental breakdown, and decided the best thing for him to do was to travel the world. He spent years trying to build his online business, BrainQuicken LLC, only to discover that his new creation was more of a prison than a liberator.   The 4 Hour Workweek is a book about re-thinking the links between one's time and their income. Tim explores the boundaries between working to live and living to work. His years of experience led him to create infrastructures within his business that allow him to profit while not being on the hook for every aspect of fulfillment.   He describes tactics to be more effective, means to find a profitable business idea and how to ship an order without ever interacting with the customer or the product.
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Feb 14, 2018 • 45min

Win Forever by Pete Carroll

What is better: competing or winning? This question was asked to Pete Carroll on his first day as head coach of the Seattle Seahawks. His answer was easy Competing. Why? Because it lasts longer.    Pete Caroll is a super bowl winning head coach of the Seattle Seahawks and legendary college football coach of the USC Trojans.  Ever since he was a little kid he always competed hard for everything he wanted. Early on in his coaching career, he used this attitude to help him rise in the coaching ranks, and he started to realize that if he was truly going to reach his potential as a coach he needed to stop worrying about winning or losing, and focus on just competing every day. He first implemented his newly found philosophy at USC and went on to win multiple championships, and later went on to the NFL where he led the Seattle Seahawks to a super bowl victory. All these experiences led him to create his own leadership philosophy.   "If you want to win forever, always compete"
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Feb 7, 2018 • 49min

How to Win Friends and Influence People by Dale Carnegie

What is the best way to get along with coworkers, make new friends, imbue your employees with a sense of pride or win an argument? How to Win Friends and Influence People is a seminal work on improving one's life and ability to deal with others. In the 80 years since its publication, How to Win Friends has become a classic, referred to by thousands of copycat works. The advice Carnegie offers is not nuanced, it's not ground breaking and it did not win any pulitzer prizes. However, this simple-to-enact advice is timeless. Dale breaks down the work into four major (overlapping) pieces: Fundamentals Techniques of Handling People Six Ways to Make People Like You How to Win People to Your Way of Thinking How To Lead People There are many redundant ideas throughout, for which Dale offers interesting stories and anecdotes. His writing is dated at times, reading it with 21st century eyes, but is always simple and entertaining. The book reads very quickly, and the reader leaves with a ton of good ideas as well as a number of adverse actions to be avoided.
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Jan 31, 2018 • 45min

The Miracle Morning by Hal Elrod

Miracle Morning is a book about a morning routine created by Hal Elrod. Hal believes that the key to reaching your potential starts with how you choose to wake up every single morning.    In this show, Jeff discusses with Joe two of his main takeaways from the book and discusses each one in detail throughout the show.  95% Reality Check: The challenge for most people is that they don’t want to take ownership of anything. They do not realize that to accomplish anything in life, it starts with themselves. Instead of looking at people you admire and saying, “I can’t be like them”, you need to start realizing that you can. And you need to realize YOU are in control. No one is responsible for your success, only YOU. Hals Morning Routine ("Savers"): S – Silence Meditate A – Affirmations Write down how you want to live each day. Check out my affirmations here: www.wakeupitsdayone.com/day-one-ritual/ V – Visualize See your day ahead and visualize the success you’re going to have E – Exercise Run, do sit-ups, do push-ups, running in place, lifting weights, treadmill, running outside, lifting a 5-pound dumbbell. Just do something to get your body moving. R – Reading Read a book, article, blog, or anything that interests you. S – Scribing Write your thoughts about anything. It is an excellent way to see your progress, capture ideas, gain clarity
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6 snips
Jan 24, 2018 • 57min

How To Read A Book by Mortimer Adler

How To Read A Book is a work that sets out to answer that specific question. Mostly in regards to nonfiction. How can we as readers open up that piece of literature, quickly come to terms with the author, understand and think through the arguments being laid out and make a decision as to how that information should be used. Joe and Jeff discuss the details of how we can best go about this process. In reading Adler's work they learned techniques that will help them read more books, and get more out of the ones they get through. This show will prove integral to understanding their thought processes and lines of questioning throughout the life of Books Are Great. Shownotes: www.booksaregreat.com/how-to-read
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6 snips
Jan 17, 2018 • 46min

Hard Goals by Mark Murphy

The discussion centers around the concept of HARD goals, which are Heartfelt, Animated, Required, and Difficult. It contrasts these ambitious targets with traditional SMART goals, highlighting how emotional connections drive motivation. Anecdotes from figures like Steve Jobs and Jeff Bezos illustrate the path to extraordinary achievements. The importance of visualization and collective passion in pursuing goals is also emphasized. Strategies for personal growth, persistence, and the impact of childhood experiences enrich the conversation.
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10 snips
Jan 17, 2018 • 39min

Mastery by Robert Greene

Explore the journey to mastery through the lives of historical figures like Leonardo da Vinci and Charles Darwin, highlighting the blend of passion and resilience. Discover how self-awareness shapes true understanding, as illustrated by Benjamin Franklin's cautionary tale. Delve into the importance of empathy and creative freedom, using Mozart's evolution as an example. Finally, learn about the balance between rational thought and intuition, encouraging risk-taking and deliberate practice on the path to mastering complex skills.
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5 snips
Jan 17, 2018 • 36min

Mindset by Carol Dweck

Discover the transformative power of mindset through Carol Dweck's insights! Explore the stark differences between fixed and growth mindsets, illustrated with stories from sports and business. Hear how athletes like Billy Bean and leadership examples provide clarity on the importance of resilience. Learn about the impact of mindset on company culture and teamwork, emphasizing the need for feedback and collaboration. Plus, practical strategies are shared for fostering a growth mindset in parenting and leadership roles. Embrace challenges and unlock your potential!

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