Books Are Great Hard Goals by Mark Murphy
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Jan 17, 2018 The discussion centers around the concept of HARD goals, which are Heartfelt, Animated, Required, and Difficult. It contrasts these ambitious targets with traditional SMART goals, highlighting how emotional connections drive motivation. Anecdotes from figures like Steve Jobs and Jeff Bezos illustrate the path to extraordinary achievements. The importance of visualization and collective passion in pursuing goals is also emphasized. Strategies for personal growth, persistence, and the impact of childhood experiences enrich the conversation.
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Hard Goals Drive Different Brain States
- Extraordinary achievement comes from goals that engage the brain differently than ordinary goals.
- HARD goals (Heartfelt, Animated, Required, Difficult) stimulate motivation and discipline more than SMART goals.
Steve Jobs Compared To A Three-Year-Old
- Jeff and Joe compare Steve Jobs' goal intensity to a toddler's single-mindedness.
- They use Jobs' relentless curiosity and beginner's mindset as a model for hard goals.
Start With Why To Create Fire
- Ask yourself why this goal matters before committing to it.
- Use that answer to create an emotional connection that fuels motivation.
