Owning the Outcome
HubSpot
Owning the Outcome is a podcast about the bold bets, hard lessons, and breakthrough moments that define success in the HubSpot ecosystem. Hosted by Sarah McDevitt, HubSpot’s Sr. Director of Partner Strategy, each episode dives into real conversations with the leaders rewriting the rules in an AI-first world—and owning their share of a $30B opportunity along the way.
Episodes
Mentioned books
Aug 29, 2019 • 17min
Unlocking New Revenue with Growth-Driven Web Design
Darren Ratcliffe helps break down growth-driven design, the data-driven re-imagining of web design. Learn how his team transitioned from traditional web design to GDD, how he updated his processes for delivery, and what GDD has achieved for his customers.
Aug 29, 2019 • 15min
Hiring and Retaining Top Agency Talent
All the way from Santiago, Chile, Ranya Barakat of IDS Agency sits in to share how she’s been able to build an effective team for her agency. We talk about her candidate pipeline, her interview process, and her focus on professional development.
Aug 29, 2019 • 23min
Why Agencies Need to Be More "Picky"
Jackie Hermes of Accelity Marketing teaches us the art of being “picky”, the benefits of pickiness, and the ramifications for not being picky. It can be hard to say no, agencies should be selective in the clients they bring in, in the services they offer, and in the hires they make.
Aug 29, 2019 • 15min
Tips for Effectively Managing a Remote Team
Tommy Butcher of LyntonWeb joins us to talk about managing a remote workforce. He starts at the beginning with the initial decision and the benefits they’ve seen since. He then walks through how they’ve built their internal processes to set their remote team up for success.
Aug 29, 2019 • 20min
Offering Conversational Engagement as a Service
Remington Begg of Impulse Creative joins us to talk through conversational engagement, how agencies leverage chat for themselves, and where they should get started. He then pivots to how agencies should position conversational strategy to their clients and how the service can be scaled.
Aug 28, 2019 • 21min
How We Navigated a 4 Agency Acquisition
Ingunn Bjøru joins us to discuss how her team approached the M&A and creation of Avidly, how she knew it was time to open the discussion, and what the transformation into Avidly meant for her leadership team, her employees, her processes, and her clients.
Aug 28, 2019 • 21min
Strategically Manage Your Team's Capacity
Daryn Smith of MPULL talks capacity management and his recommendations for monitoring, managing, and optimizing your delivery team’s capacity. We discuss the tools his team uses, the processes they have developed, and how he takes advantage of under-capacity teams.
5 snips
Aug 28, 2019 • 22min
EOS and Forecasting Your Organizational Chart
Eric Baum teaches us about the Entrepreneurial Operating System (EOS), what it changed operationally for Bluleadz, and how other agencies can get implement it into their firm. He then navigates the history of his org chart and what the future holds.
Aug 28, 2019 • 21min
The Power of Process Development
Romi Dexter of Hype and Dexter, and her team, were able to take their agency from concept to platinum HubSpot partner in only nine months. Romi shares her learnings along the way, the processes they prioritized and mapped out first, and how they approach client delivery.
Aug 28, 2019 • 15min
Building an Agency Team Structure for Scale
Ryan Malone discusses SmartBug’s team structure and how his agency’s org chart has changed over time to accommodate growth. We talk about team (or “pod”) structures, career pathing, and how SmartBug split up responsibilities by role.
