Owning the Outcome

Beth Carter of Clariant Creative teaches us about the importance of finding right-fit clients. She shares why it’s so important to qualify for fit, how she identifies if a potential client is a right or wrong fit, and what impact this has on the client experience. We also talk about when and how it’s appropriate to move on from bad-fit clients.

Christine Mortensen of Sprk'd jump starts our stay in Chicago by talking about how she's developed her agency’s mission. We dig into why it’s important to make an impact to society, how you can go about creating your own mission, how you get buy-in from the team, and how it impacts your go-to market.

After working with agencies across the globe to help scale, Pete Nicholls of HubDo comes in the studio to share his tips and tactics on how to navigate the most common roadblocks agencies face around marketing, sales, and client delivery.

Darren Ratcliffe helps break down growth-driven design, the data-driven re-imagining of web design. Learn how his team transitioned from traditional web design to GDD, how he updated his processes for delivery, and what GDD has achieved for his customers.

All the way from Santiago, Chile, Ranya Barakat of IDS Agency sits in to share how she’s been able to build an effective team for her agency. We talk about her candidate pipeline, her interview process, and her focus on professional development.

Jackie Hermes of Accelity Marketing teaches us the art of being “picky”, the benefits of pickiness, and the ramifications for not being picky. It can be hard to say no, agencies should be selective in the clients they bring in, in the services they offer, and in the hires they make.

Tommy Butcher of LyntonWeb joins us to talk about managing a remote workforce. He starts at the beginning with the initial decision and the benefits they’ve seen since. He then walks through how they’ve built their internal processes to set their remote team up for success.

Remington Begg of Impulse Creative joins us to talk through conversational engagement, how agencies leverage chat for themselves, and where they should get started. He then pivots to how agencies should position conversational strategy to their clients and how the service can be scaled.

Ingunn Bjøru joins us to discuss how her team approached the M&A and creation of Avidly, how she knew it was time to open the discussion, and what the transformation into Avidly meant for her leadership team, her employees, her processes, and her clients.

Daryn Smith of MPULL talks capacity management and his recommendations for monitoring, managing, and optimizing your delivery team’s capacity. We discuss the tools his team uses, the processes they have developed, and how he takes advantage of under-capacity teams.