

Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast Systems
Joe Casabona
Do you love having a podcast, but hate the amount of time you spend on it? Feel like you’re spinning your wheels trying to grow while also putting out a quality show?
So far, it’s been way too much work for very few benefits…and even fewer downloads. It doesn’t have to be like this. You can have a successful show. You just need the right podcast systems in place.
Subscribe and learn how to automate, improve your processes, and win back your time to spend it on things that matter most.
So far, it’s been way too much work for very few benefits…and even fewer downloads. It doesn’t have to be like this. You can have a successful show. You just need the right podcast systems in place.
Subscribe and learn how to automate, improve your processes, and win back your time to spend it on things that matter most.
Episodes
Mentioned books

Jul 12, 2024 • 21min
Spotify Adds Comments | 3 Things in Podcasting
Feeling overwhelmed by the constant changes in the podcasting world? You're not alone. With new tools and trends emerging every day, it can be challenging to keep your workflow streamlined and your audience engaged. That's why I do 3 Things in Podcasting — and this week was uncharacteristically busy following a holiday. Here are the links: YouTube’s Growth As A Podcast Power Player Revealed What Gear, Software & Setups Do (500+) Podcasters Use in 2024? Announcing The 2024 Ear Worthy Indie Podcast AwardsComments on Podcasts Gives Creators and Listeners More Ways To EngageFirst, we'll take a look at a survey of podcasting gear and software. Then we'll shine a spotlight on the inaugural Ear Worthy Indie Podcast Awards, a celebration of the unsung heroes of the podcasting world.Finally, we'll look at Spotify's game-changing move to introduce comments on podcast episodes. Imagine the possibilities of fostering a deeper connection with your audience and receiving invaluable feedback in real-time. Explore the potential implications of this newfound interactivity and discover how you can leverage it to take your podcast to new heights.
(00:00) - Intro
(00:35) - Youtube #1 Listening App?
(03:17) - The Blue Yeti is the Most Popular Podcast Mic
(12:26) - First Annual Ear Worthy Independent Podcast Awards
(15:16) - Spotify added Comments to Podcasts
(19:41) - That's It!
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Jul 9, 2024 • 23min
5 Changes You Can Make to Grow Your Podcast Today
Does it feel like your podcast isn’t growing no matter what you do? You’re busting your butt trying to grow your podcast. You’re creating good content, promoting it on social media, asking your guests to share, and telling anyone who will listen about it. But nothing seems to be working.What if you could make a few small changes and see an increase in your listenership? I’m not talking a huge shift in your content, hiring a team, or putting tons of time and money into ads. Those things CAN help — but only if you already have a good foundation to attract the right listeners to your podcast.What I’m talking about is the fundamentals. That's what we'll talk about today. Get your own podcast audit at podcastgrowthaudit.comLinksYour Podcast Needs a Mission StatementWant to Increase Podcast Downloads? Change Your Tagline!The most and least crowded podcast categories
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Jul 2, 2024 • 16min
Should Your Podcast Have Seasons (or Just Breaks)?
Should my podcast have seasons? It's a common question, and honestly, I think there's a lot more nuance than people realize. That's certain true of me...at least until the last time I was asked. My answer was “yes, probably.” There are a lot of reasons to have seasons. However, a friend of mine, Doc Rock, has a more tempered answer. He said that seasons should serve a purpose.That’s when I realized he and I were using the term “Season” differently. While Doc was differentiating between seasons and breaks, I was not.Let’s take a look at when seasons make sense, the difference between seasons and breaks, and the importance of planning for the long-term success of your podcast.Read the full article here
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Jun 28, 2024 • 15min
Content Sawdust, NYTimes Paywalls Podcasts, Why Podcasts Fail (3 Things)
We're diving into the art of repurposing content with the "sawdust" approach, exploring the New York Times' bold move to put many of its podcasts behind a paywall, and dissecting the key reasons why podcasts fail. Whether you're looking to maximize your content's potential, understand industry shifts, or avoid common pitfalls, this episode has got you covered. Let's get started!Shadow Clock Zoomed-In Moment | "For the Love of Baseball"New York Times to Move Podcasts Behind PaywallWhy Podcasts Fail
(00:00) - Intro
(00:21) - Creating Sawdust from Your Content
(04:24) - NYTimes to Paywall Podcasts
(09:19) - Why Podcasts Fail
(14:44) - That's It!
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Jun 25, 2024 • 18min
Answering YOUR Questions Around Creating an Engaging Podcast
It's another Q&A Episode! I gather some question from listeners, particularly focusing on the length and frequency of episodes, content creation, and branding. I tackle:Episode Length: There is no ideal length for a podcast episode; it should be as long as necessary to adequately cover the topic. Short, complete episodes are better than long, rambling ones.Content Creation: Confidence in having enough content comes from choosing a topic within your expertise. Answering one question per episode can help maintain focus and provide valuable content.Frequency: For new podcasters, weekly episodes are ideal, but bi-weekly can also work. Monthly episodes are not recommended unless the podcaster already has a large audience.Branding: A branded podcast should be hosted on the brand's website to leverage SEO benefits. However, the podcast name should be something people are searching for, rather than the brand name itself.Sponsorship: For branded podcasts, it's advisable to avoid competitor sponsorships. Initially, focus on driving traffic to the brand rather than seeking sponsors.Want to submit a question? Fill out the Feedback Form
(00:00) - Welcome!
(01:42) - Finding enough to talk about
(05:28) - Integrating the podcast with your brand
(11:36) - How often should you publish episodes?
(14:09) - How long should episodes be?
(15:29) - Wrapping up
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Jun 21, 2024 • 14min
Libsyn + YouTube, Making Money, Trailer Swaps (3 Things)
3 Things in Podcasting for June 21st, 2024: Libsyn Adds YouTube API SupportLibsyn has integrated with YouTube's new podcast API, allowing creators to easily publish video versions of their podcasts directly to YouTube. This is a major development for video podcasters.When to Start Monetizing Your PodcastContrary to popular belief, you don't need massive download numbers to monetize a podcast. I argue that you should plan for monetization before even launching, through methods like sponsorships, product sales, affiliates, or memberships - don't just rely on CPM advertising.Advice on Podcast Trailer SwapsI share great tips from Kieran McRae on creating effective 30-60 second podcast trailers for swapping with other shows to cross-promote audiences.Libsyn adds YouTube video support if you’re in it to just make money don’t do it.Kieran MacRae (@KieranMacRae) on XJoin the mailing list Write in and give feedback
(00:00) - Introduction
(00:24) - Libsyn Adds YouTube API Support
(03:36) - When Should You Think About Making Money with Your Podcast?
(09:35) - Grow Your Podcast with Trailer Swaps
(13:19) - That's It
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Jun 14, 2024 • 28min
Podcast Ad Nauseam, Podroll, and Listening on 1.5x (3 Things in Podcasting)
It's another 3 Things in Podcasting! In today's episode, I cover: Sounds Profitable's Ad Nauseum report - I share my biggest takeaways and insights from this fascinating deep dive into how people listen to podcast ads and what we can do to improve them.RSS.com and Transistor.fm's new Podroll feature - Discover how this cool community feature makes podcast discovery easier and why I hope to see more hosts and apps support it.The debate: Should podcasts only be listened to at 1X speed? - I weigh in on this hot take and share my thoughts on how listening speed affects content consumption.1. Sounds Profitable Ad Nauseam Report2. RSS.com and Transistor add Podroll: - What is Podroll?- RSS.com's announcement | Transistor's announcement3. Should you listen to podcasts on more than 1x?
(00:00) - Intro
(00:58) - Sounds Profitable Ad Nauseam Report
(17:15) - RSS.com and Transistor add Podroll
(20:53) - Should you listen to podcasts on more than 1x?
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Jun 7, 2024 • 16min
3 Things in Podcasting (VideoDub, Anchor, and Starting Right)
I'm trying a new series on this channel where I cover 3 things in podcast from the past week. Let me know on Twitter (@jcasabona) or via email (joe@casabona.org) what you think! 3 things Danny Brown would do different if starting a podcast today. Neil Veglio’s take on Spotify for Podcasters Riverside’s VideoDub Bonus: RSS.com rolls out LIT Chapters00:00 Introduction and Episode Overview00:32 Three Things I'd Do Differently If I Started Podcasting Today05:20 Neil Veglio's Take on Spotify for Podcasters10:53 Riverside's New Video Dub Feature13:06 Honorable Mention: Live Podcasting with rss.com
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May 31, 2024 • 1h 3min
Coaching Call: Growing a Podcast Focused on Non-Profits
Joseph and Kelsey from Greater Than Zero Percent podcast seek advice on engaging listeners. Topics discussed include podcast positioning, social content creation, boosting engagement through newsletters, and converting clicks into business opportunities. They also explore front-loading interviews with impactful content to hook new listeners.

Mar 28, 2024 • 11min
Should I Really Use Dynamic Ads for Mid-roll Sponsors?
I wouldn’t call myself an avid Jurassic Park fan. I was a little shy of 8 when it came out, and being a young boy I did enjoy dinosaurs…and man did those dinosaurs look real at the time.There are a few scenes I remember vividly from the movie. One is the scene where they’re in the car, the water rippling as the T-Rex approaches. The other is a commonly memed (is that right?) scene of Jeff Goldblum’s character, Dr. Ian Malcom, saying this:“Your scientists were so preoccupied with whether or not they could…they didn’t stop to think if they should.”What does this have to do with podcast ads? Today, I'm exploring if I was so preoccupied with whether or not I could use Dynamic Ads, I never stopped to think if I should. Show NotesRead the ArticleSubmit feedback
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