The Ultimate Landscape CEO - Jeffrey Scott cover image

The Ultimate Landscape CEO - Jeffrey Scott

Latest episodes

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Feb 16, 2023 • 1h 6min

Vulnerable leadership with Paul Fraynd

 Paul is the CEO of Sun Valley Landscaping based in Omaha, NE. The company is 27 years old, has 62 employees, and is roughly 7.5M in revenue.  Paul’s firm does a large mix of services, commercial, residential, snow, supply yard, etc.  Paul has personally done it all, run his company remotely, merged with another company, and he has constantly pushed himself to be a better leader.  Paul and I have known each other for many years, and we get deep, talking about personal things, hobbies, as well as business.  As CEO of Sun Valley Landscaping, Paul Fraynd leads the company’s growth and strategy while maintaining its core values and operating in a way that would make his Mom proud.  Starting his business while completing his business degree at Creighton University, Paul purchased a $50 garage sale mower and employed his Mother as one of his first part-time employees.  He takes these early lessons and now applies them to grow his team of 60+ landscape professionals.    Paul was recognized as Midlands Business Journal’s 40 under 40 and currently serves on the Board of Directors for the National Association of Landscape Professionals.   From the beginning, Paul has looked for ways to help the community while being a role model for his industry and the city he loves – Omaha.    The post Vulnerable leadership with Paul Fraynd appeared first on Jeffrey Scott.
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Jan 25, 2023 • 1h 4min

Helping Employees Achieve Their Dreams with Mark Ables

Mark Ables is the owner of 48-year-old Ables Landscapes in Charleston, SC. The company has 55 employees and does around $7M in residential design-build-maintenance. Mark bought the business from his father and modernized its approach to management and growth, but first, he had to transform from owner-operator to CEO of his business. Jeff and Mark discuss two key hires that helped him grow, his innovative “dream manager” position in his business and other unique employee benefits. We discuss his faith-based approach to business and a faith-based peer group of which he is a member. We end with some great predictions for the industry and a short discussion of surfing. The post Helping Employees Achieve Their Dreams with Mark Ables appeared first on Jeffrey Scott.
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Jan 12, 2023 • 1h

The Power of Partners, with Brian Cuccaro and Brad Stephenson

Brian and Brad are co-owners of New Castle Lawn & Landscape, based in Birdsboro, PA. The company is 28 years old and revenues $10M.  Brian founded the firm and then hired Brad, and ultimately invited him to become a 50% partner in the business. In this podcast, we discuss their roles, their journey, and how they make it work. They have done an excellent job building a culture and have become a Destination Company® where they do not have a problem recruiting or hiring and their turnover is low. This has lead to almost 100% client retention as well. Jeffrey, Brian and Brad also discuss their future plans, along with the innovations they have implemented along the way.  The post The Power of Partners, with Brian Cuccaro and Brad Stephenson appeared first on Jeffrey Scott.
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Dec 22, 2022 • 1h 10min

Thriving in Snow with Troy Clogg

Troy R. Clogg, CSP is the owner of Troy Clogg Landscape Associates, in Wixom, MI. Troy started Troy Clogg Landscape Associates in the early 80’s with a mower & a dream  With more than 30 years of knowledge and experience in snow and ice management practices, Troy is recognized as an industry expert.  Jeffrey and Troy dive deep into snow, helpful for those of you who are experts and for those who want to learn more. Troy is a serial entrepreneur, and on this podcast, you learn about more than just snow: landscape, tree services, deicer, and his supply business. Troy is also a fervent believer in philanthropy; we discuss that as well in the end, along with some predictions for the industry. The post Thriving in Snow with Troy Clogg appeared first on Jeffrey Scott.
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Dec 1, 2022 • 1h 10min

The Organic Growth Method with Mike Bogan

Mike Bogan is President and Co-Owner of Landcare, based in Frederick, MD. It’s a 24-year-old company that Mike joined 8 years ago as CEO. He and his leadership team have transformed Landcare into a profitable, fast-growth company. Landcare has 70 locations and 3800 employees. Mike shares with Jeffrey how he and his team turned around the company, and why they took it privately (bought the company) and why they will never sell it. Mike started at Brickman and saw all the changes to that company and the industry. He is very passionate and tells all, sharing great insights into the history of our industry and how to grow oneself and one’s business. Mike is both a veteran of the industry with the enthusiasm of a startup. The post The Organic Growth Method with Mike Bogan appeared first on Jeffrey Scott.
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Oct 20, 2022 • 59min

Should You Sell or Should You Buy with Jerry Schill

Jerry runs Schill Grounds Management, a 29 years old firm with 74M in revenue and 18 locations. He started with his brother as a small mixed-service business in Cleveland, OH, then in 2012, he started to shift to commercial landscape and snow. Recently, he decided he would bring in financial backing, and in the last two years he has scaled immensely. You will learn about his journey and the mistakes he had made along the way, both when he was small and in acquisition mode. He is humble and happy to share. The post Should You Sell or Should You Buy with Jerry Schill appeared first on Jeffrey Scott.
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Sep 29, 2022 • 53min

“What’s Jeffrey’s Story” with Jeffrey Scott

On this special edition we turn the tables, and you hear Jeffrey Scott interviewed by longtime landscape client Sean Baxter. Sean and Jeffrey discuss Jeffery’s origin story, how he got his first job at 7 years old, and his next job at 13 years old in the green industry. You learn about the role of his family business in his life and his history in corporate consulting and running a landscape business that led him to hang out his shingle as a landscape business consultant. They discuss how Jeffrey invented many of his products and services. In the end Sean and Jeffrey have a lightening round of personal questions that dig into Jeffrey’s personal back story.  This podcast is a great overview if you have every thought of working with Jeffrey or just wanted to get to know him better. The post “What’s Jeffrey’s Story” with Jeffrey Scott appeared first on Jeffrey Scott.
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Sep 8, 2022 • 1h 2min

A Better Industry Future with Britt Wood

Britt Wood is the CEO of the National Association of Landscape Professionals (NALP). We discuss the role of associations and predictions on the future of the green industry (including H2B). This podcast will shed light on becoming more productively involved in your local/regional associations. The post A Better Industry Future with Britt Wood appeared first on Jeffrey Scott.
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Aug 11, 2022 • 1h 2min

Transforming the Industry with Larry Ryan

Larry founded Ryan Lawn and Tree (Merriam, KS) 35 years ago. It has 10 locations producing over $55 Million with around 500 employees. It is a faith-forward business that he sold to his employees (ESOP) and operates using the Great Game Of Business (open book management.) His employees enjoy full-time careers, and he shares his passion for transforming the industry through organic growth and acquisitions in the tree and lawn care industry. The post Transforming the Industry with Larry Ryan appeared first on Jeffrey Scott.
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Jul 28, 2022 • 59min

Navigating An Uncertain Economy With Jeffrey Scott

In July 2022, Jeffrey held a webinar on the topic of Navigating an Uncertain Economy, where he shared 8 proactive strategies for attaining financial resilience and staying on top of your game in your market. These eight strategies are helpful to hear regardless of how the economy is doing, good for all seasons and all economies. The post Navigating An Uncertain Economy With Jeffrey Scott appeared first on Jeffrey Scott.

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