
The Ultimate Landscape CEO - Jeffrey Scott
Helping Landscape Business Owners to Fix, Scale and Exit their Business
Latest episodes

Aug 24, 2023 • 0sec
The Life-Changing Power of a Peer Group with Sean Baxter
Discover the Life-Changing Benefits of a Peer Group for Landscape Business Owners
Do you want a community that supports, guides, and inspires you to achieve your best life? The power of belonging to and being an active member of a peer group can be transformative. Let’s delve into how peer groups can significantly impact your business and personal life.
Association with Diverse Individuals
Connecting with diverse individuals in a peer group leads to significant personal and professional growth. By collaborating and solving problems together, you gain invaluable insights and perspectives that can elevate your business strategies. The power of this collaboration brings increased clarity and substantial business growth. More about Sean Baxter here.
Seizing Unique Opportunities
Belonging to a peer group brings unique opportunities, even during challenging times. For example, during the COVID-19 pandemic, one member chose to take a two-year break to travel with his family. His business thrived in his absence, underscoring the effectiveness of his team and systems. This highlights the importance of work-life balance and the support of a peer group in making bold decisions that benefit both the business and personal well-being.
Clarity and Business Growth
Thinking outside the box and having a system of accountability are crucial for business growth. A peer group provides a supportive environment and guidance from peers, which is instrumental in driving significant actions in your landscape business. This support keeps you committed to your goals and helps you achieve them.
Embracing Transformational Growth
Peer groups foster personal and business transformation by offering behind-the-scenes tours, sharing experiences, and best practices. For instance, visiting another member’s facility can provide inspiration and spark transformational growth in your own business. Exposure to different businesses and methodologies leads to tangible and relevant learning experiences.
Joining a Peer Group
Many landscape business owners face issues like feeling overworked, underpaid, experiencing slow growth, loneliness at the top, and general frustration. Our Leader’s Edge peer group community addresses these pain points by offering a range of benefits, from gaining clarity to participating in behind-the-scenes tours and sharing best practices.
Taking the Next Step
If you are looking for a better work-life structure, transformational business growth, and the opportunity to build relationships with like-minded peers, joining a peer group may be the next step in your journey to success. We have a comprehensive system and a community of support to address your pain points and facilitate growth. You can find more information here and apply through a simple two-step process, including a free consultation to discuss business opportunities and find the right peer group to join.
The life-changing power of a peer group goes beyond business success—it encompasses personal growth, work-life harmony, and the opportunity to thrive in a supportive, collaborative community. If you’re ready to experience the profound impact of a peer group on your life and business, consider taking the next step towards joining a supportive and growth-oriented community.
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Aug 10, 2023 • 1h 6min
Improving Your Marketing Impact with Justin Queen
Justin Queen is owner and founder of Sales Engine, a marketing firm for the home services markets. He has 10 employees and is located in Wilmington, NC
Jeffrey and Justin discuss how the old marketing model is broken, and how it needs to be addressed with a “results first” approach.
Justin explains how he scientifically develops his clients marketing budget, and how he helps landscape contractors to maximize their sales from an overarching arc of “inquiry to invoice.”
Jusin explains that the biggest marketing oppportunity is actually taking advantage of lost sales opportunities and he explains how he goes about this.
Jeffrey and Justin are both old marketing hands, and have a lot of fun disecting the industry and discussing predictions for the future.
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Jul 27, 2023 • 1h 27min
The Future of Irrigation with Brodie Bruner
Brodie Brunner is the Executive Vice President (and co-owner) of Weathermatic.
They are the “World’s leader in smart water technology.”
Weathermatic was founded in 1945 and is located in Dallas, TX. They have 150 employees and revenues slightly under $50M.
Jeffrey and Brodie discuss how the irrigation industry has changed dramatically over the past couple decades, and how Weathermatic has proactively planned for and driven that change, going from old-school manufacturing to cutting-edge integrated hardware and software.
Brodie shares how Weathermatic changed their business model again after the crash of 2008/2009.
They discuss irrigation hourly rates, good irrigation margins, how to turn irrigation into an enhancement division, and their business model for giving away irrigation controllers to the end user.
They share with you their predictions for the future of the green industry, and the role of technology in those predictions.
There is a lot to learn here that you can apply to your business in this niche-specific podcast.
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Jul 13, 2023 • 1h 2min
The Pool Market with Kevin Werbrich and Tim O’Connor
Kevin & Tim join Jeffrey to discuss how they are growing their companies by selling pools and/or being part of the pool sale.
Kevin Werbrich is owner of Werbrich’s Landscaping in Cincinnati, OH.
Tim O’Connor is head of Design/Build at LCI Landscapes in Columbus, MN
We discuss all aspects of being in the pool business and how these two firms have used pools to drive the growth of their market, and even save their business in down times.
The post The Pool Market with Kevin Werbrich and Tim O’Connor appeared first on Jeffrey Scott.

Jun 22, 2023 • 1h 9min
Strong Women in Lawn & Landscaping, with Loriena Harrington and Shanna Scordo
Jeffrey talks with Loriena Harrington (Beautiful Blooms Landscapes, WI) and Shanna Scordo (Earthcraft Landscaping, PA), about the future of women in the landscape industry.
We cover 3 topics.
Turning points in Loriena’s and Shanna’s careers, sharing negative and positive experiences.
Barriers to attracting and retaining more women into our industry.
What you can do to make your firm more women-friendly.
Plus surprise topics on recruiting, predictions, and seconds-in-command.
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Jun 1, 2023 • 58min
Setting Annual Goals with Chris DiStefano
Chris DiStefano is the CEO of DiStefano Landscaping in Burlington, VT.
Founded in 2004, his 65% design/bid-build company has grown to 7M with 55-60 employees.
Chris and I explore his company’s steady growth process, starting with his dad and mom impacting his love of landscape as a child. From the time he could walk, he helped out at his family’s ornamental tree nursery and landscape business.
We dive into his triathlon competition and how that is reflected in his business with his love of metrics and big goal setting.
We discuss how he has team built over the years, promoting vs hiring. Finally we discuss his recent sports accidents and how his team really took over when he was sidelined.
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May 11, 2023 • 34min
18 Ways To Pivot with Jeffrey Scott
The economic winds are changing in different sectors and geographic areas around the country.
Even if the economy remains strong in your neck of the woods, you will appreciate the savvy ideas that Jeffrey shares to tighten down your systems and approach.
Jeffrey Scott (founder, Jeffrey Scott Consulting) discusses what he is seeing and shares specific advice that he has given to his coaching clients recently on how to overcome and address the lack of lead flow and revenue.
He shares marketing and sales ideas, and tips on better managing by the numbers, that will help any business in any economy.
The post 18 Ways To Pivot with Jeffrey Scott appeared first on Jeffrey Scott.

Apr 20, 2023 • 56min
Thinking Outside The Box with Chris O’Bryan
Chris O’Bryan is co-owner and President of Limbwalker Tree Service & Lawn Care, based in Louisville, KY.
It’s a 20 year-old, 5M business that is 60% Tree service, with the rest spread over lawn services, PHC and mosquito control.
Chris is a true visionary and thinks outside the box. You will get inspired by the management ideas he has implemented in his firm.
Jeffrey and Chris discuss his 2018 reset, his pandemic reset in 2020, his unique team “pod” structure inside his company, his unique bonus structure and unique definition of leadership.
Chris is a crazy leader, crazy like a fox.
The post Thinking Outside The Box with Chris O’Bryan appeared first on Jeffrey Scott.

Mar 30, 2023 • 59min
A Life-Changing Snow Mobiling Accident with Mark Smith
Mark Smith is the owner of Smith Lawnscapes, a 5.4M business in St. Johns, Michigan.
Mark truly loves to snowmobile, but a snowmobiling accident changed Mark’s life, and his approach to how he managed his business.
Mark and Jeffrey discuss his journey of growth and transformation, with all it’s ups and downs.
Mark is a down-to-earth guy who talks heartfelt about changes and investments he has made in his business.
He promoted his sale manager to the role of second in command, and this has allowed (and forced) Mark to rethink his role yet again.
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Mar 9, 2023 • 1h 1min
Landcare’s Business Philosophy with Mike Bogan, Part 2
Mike Bogan returns for a follow up podcast to dive deeper into the nuts and bolts of Landcare.
Mike shares with Jeffrey the business philosophy of People First that drives their growth.
Jeffrey and Mike discuss Landcare’s core values, purpose and systems, high lighting what makes the business different. They discuss profit sharing vs incentives and commissions. They end with a discussion about making work as enjoyable as life.
Mike Bogan is President and Co-Owner of Landcare, based in Frederick, MD. It’s a 24-year-old company that Mike joined 8 years ago as CEO. He and his leadership team have transformed Landcare into a profitable, fast-growth company.
Landcare has 70 locations and 3800 employees.
Mike is a veteran of the industry yet with the enthusiasm of a startup.
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