

Everything Marketplaces
Everything Marketplaces
Welcome to the Everything Marketplaces podcast, which is the audio format for our group chats that we have with marketplace founders & leaders for the community every week. Each episode features a guest sharing their specific marketplace experience, learnings, insights, and tips for marketplace founders. Some of our past guests include marketplace founders & leaders like Grant LaFontaine from Whatnot, Bastian Lehmann from Postmates, Marco Zappacosta from Thumbtack, Andrew Chen from a16z, and Pete Flint from NFX. Learn more about Everything Marketplaces at www.everythingmarketplaces.com
Episodes
Mentioned books

Dec 16, 2024 • 59min
A Masterclass On Marketplaces & Data Science With Ramesh Johari
The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Ramesh Johari, who’s a Professor at Stanford University. Ramesh has also advised marketplaces like Airbnb, Uber, and Upwork. Ramesh is a leading mind when it comes to marketplaces, specifically with data science methods & practices.
Ramesh on Twitter/X: https://www.x.com/rameshjohari
Ramesh on LinkedIn: https://www.linkedin.com/in/rameshjohari
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
Mike (Yoroomie) on LinkedIn: https://www.linkedin.com/in/yoroomie
Everything Marketplaces: https://www.everythingmarketplaces.com

9 snips
Dec 10, 2024 • 46min
Building A Marketplace MVP Using No & Low Code Tools
Connor Finlayson, Founder of Unicorn Factory, shares his insights on building marketplaces without heavy coding. He emphasizes the power of no-code tools like Webflow and Airtable for rapid development and automation. The discussion highlights integrating payment solutions with Stripe and utilizing OpenAI's API to streamline job briefs. Connor shares real-world success stories while advising first-time founders on mastering one tool at a time. He also covers the importance of user feedback and effective cost strategies to enhance a marketplace's growth.

13 snips
Dec 3, 2024 • 45min
A Deep Dive Into Marketplace SEO With Ethan Smith
Ethan Smith, CEO of Graphite and an SEO expert for leading marketplaces like MasterClass and Upwork, discusses the crucial role of SEO in marketplace growth. He shares strategies for leveraging auto-generated content and the balance between automation and manual optimization. The impact of AI technologies on SEO practices is explored, along with essential tools for founders. Ethan also highlights the challenges of using subdomains vs. subdirectories and offers insights on improving editorial content ranking. Tune in for actionable tips and strategies!

Nov 19, 2024 • 46min
Learnings & Insights From Launching Uber Pool With John Mark Nickels
The Everything Marketplaces podcast is an audio version of our group chats. This episode is with John Mark (JM) Nickels, who’s currently the Senior Director of Product at Uber. Prior to Uber, JM was the Senior Director of Product Management at DoorDash, then before that was early at Uber, where he led the launch of Uber Pool in 2014.
John Mark on Twitter/X: https://www.x.com/nickelsjm
John Mark on LinkedIn: https://www.linkedin.com/in/jmnickels
John Mark’s website: https://www.rhythmofbeing.com
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
Everything Marketplaces: https://www.everythingmarketplaces.com

Nov 9, 2024 • 12min
Why Marketplace Frequency & Average Order Value (AOV) Are Important
Recording from our Everything Marketplaces office hours series, where we cover marketplace topics, address questions, & even common mistakes that we're seeing early stage founders making. This episode is with Mike Williams and our community Entrepreneur In Residence (EIR) Blake Hirt sharing why marketplace frequency and Average Order Value (AOV) are important considerations when building a marketplace.
Blake on LinkedIn: https://www.linkedin.com/in/blake-hirt
Mike Williams (Yoroomie) on Twitter/X: https://www.x.com/Yoroomie
Everything Marketplaces: https://www.everythingmarketplaces.com

Nov 2, 2024 • 59min
Starting Peerspace As A Marketplace For Booking Spaces & Venues With Matt Bendett
The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Matt Bendett, who’s the Co-founder of Peerspace. Peerspace is one of the largest marketplaces to book spaces & venues for activities & events like photo shoots, weddings, meetings, pop-ups, and more. Peerspace has also raised over $39M+ in capital from top investors like Foundation Capital and Google Ventures.
Matt on LinkedIn: https://www.linkedin.com/in/bendett
Peerspace: https://www.peerspace.com
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
Everything Marketplaces: https://www.everythingmarketplaces.com

Oct 28, 2024 • 41min
Starting AptDeco As A Marketplace For Buying & Selling Furniture With Reham Fagiri
The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Reham Fagiri, who’s the Co-founder & CEO of AptDeco. AptDeco is a leading marketplace for buying & selling used furniture. They’ve been listed on a16z’s Marketplace 100 as a top 100 marketplace the past few years and have also raised $19M+ in capital from top investors like Initialized Capital.
Reham on LinkedIn: https://www.linkedin.com/in/reham-fagiri-97683b1
AptDeco: https://www.aptdeco.com
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
Everything Marketplaces: https://www.everythingmarketplaces.com

Oct 18, 2024 • 37min
Starting & Scaling Eventbrite With Kevin Hartz
The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Kevin Hartz, who's the Co-founder & former CEO of Eventbrite. Eventbrite is one of the largest ticketing & events marketplaces. Kevin is also a prolific investor, as an early angel investor in notable startups like PayPal, Uber, Airbnb, Opendoor, and more. Kevin is now investing through A*, which is an early stage venture fund he started.
Kevin on Twitter/X: https://www.x.com/kevinhartz
Eventbrite: https://www.eventbrite.com
A*: https://www.a-star.co
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
Everything Marketplaces: https://www.everythingmarketplaces.com

Oct 2, 2024 • 46min
Scaling Taskrabbit As A Local Services Marketplace With Ania Smith
The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Ania Smith, who's the CEO of Taskrabbit. Taskrabbit is a leading marketplace for hiring help with home tasks. Prior to joining Taskrabbit as the CEO in 2020, Ania was also at Airbnb and Uber, so she has some really great marketplace experience.
Ania on LinkedIn: https://www.linkedin.com/in/aniasmith
Taskrabbit: https://www.taskrabbit.com
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
Everything Marketplaces: https://www.everythingmarketplaces.com

Sep 27, 2024 • 41min
Launching & Scaling Uber In Atlanta With Scott Gorlick
The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Scott Gorlick, who was previously early at Uber (employee #99). Scott launched Uber in Atlanta and helped them scale from 10 cities to over $10B+ in revenue.
Scott on Twitter/X: https://www.x.com/sgorlick
Scott's newsletter: https://www.gorlick.co
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
Everything Marketplaces: https://www.everythingmarketplaces.com