Everything Marketplaces Starting & Scaling Papa As A Leading Healthcare Marketplace With Andrew Parker
Feb 24, 2025
Andrew Parker, Founder and CEO of Papa, shares insights from his journey building a leading healthcare marketplace connecting older adults with companions. He delves into the importance of technology and AI in enhancing operational efficiency and trust. Andrew candidly discusses the challenges of fundraising and developing a pricing model, while also emphasizing the need for compliance in the healthcare sector. His experiences reveal the delicate balance between technology and personal connections in scaling a compassionate service.
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Hands-On Start Builds Trust
- Andrew Parker started Papa by personally matching one user with one PAL, even acting as a PAL himself to ensure quality.
- Early successes came from this white glove, hands-on approach, building trust through direct interaction and care.
Start Small With Trusted Providers
- Start a marketplace by focusing on a small number of highly engaged providers to build trust and quality.
- Expand slowly while ensuring a white glove experience for initial users to overcome chicken and egg problems.
User Needs Trump Technology
- Consumers preferred a phone-call service over an app for senior care, showing user needs trump technology assumptions.
- Focus on the experience your users want, not just the tech you planned to build.