

Startup Acquisition Stories
Acquire.com
Get the inside look at how startup founders and entrepreneurs used Acquire.com (formerly MicroAcquire) to sell their startup or buy an online business. Learn tips on how to vet sellers/buyers, justify valuations, negotiate terms, handle due diligence, asset transfers, escrow, post-acquisition support, and more!
Episodes
Mentioned books

Jan 3, 2025 • 29min
Want to Build an Agency Worth Buying? Spend a Decade Saying Yes
While working full-time as a pharmaceutical sales rep, Bobby Dimovski noticed that medical professionals were:
Always looking for new ways to grow their business.
Usually 10 years behind on marketing trends.
Hard to access (unless you were a pharmaceutical sales rep).
Armed with this information and wanting to save for his kids’ college fund, Bobby founded a healthcare-industry marketing agency, 4MJ Social, in 2014.
He started by upselling his medical clients on marketing services like SEO and Facebook business profiles. Over 14 years, he expanded into a multi-client, full-service healthcare marketing agency doing web design, PPC, social media, and everything in between.
Then a family member began suffering health issues. Bobby couldn’t put in the time to keep the business going. Rather than diminish his salary by hiring new management, Bobby wanted to unlock some extra cash from his decade-plus of work so he could take an extended break without worrying about money.
Acquire.com had everything Bobby needed to find the right buyer for his business. Working with Acquisition Manager Ky Pratt, Bobby sourced the perfect buyer who understood his business and was willing to carry on his vision. The deal nearly fell apart when the financier pulled out, but Ky managed to keep all parties working together, and within a week, everyone was happy.
Tune in to this episode of Startup Acquisition Stories Podcast to hear Andrew and Bobby discuss:
Why Bobby spent four years pursuing one of his largest clients (and what it took to land the deal).
Why Bobby thinks all founders should ponder their seller financing limits before acquisition.
Why always being completely transparent about your business attracts the best buyers.
Bobby is just getting started and you can follow his journey on LinkedIn below:
LinkedIn

Dec 18, 2024 • 12min
Look For This When Acquiring Startups, It Could Triple the Resale
After building and selling one of the first ChatGPT plagiarism checkers on the market in 2024, Tomer Tarsky decided to search Acquire.com for another project in the edtech AI space. He found a promising business, grew it for seven months, and sold it for three times the purchase price.
The business Tomer stumbled across was called Seamless For Science. It was an AI literature review generator with 20,000 free users. While it didn’t make much money, its users were extremely active and would immediately complain if the service went down even for a day.
After acquiring the business (which was built in a development language Tomer didn’t know), all he had to do was adjust the homepage copy and up the prices. Immediately, he earned $2,000 more in MRR despite some churn.
“I knew if just one percent of those free users converted, we would have a lot more money,” he says.
However, Tomer soon reached the limits of improvements he could make without hiring a developer. He’d already decided he wanted to expand outside of edtech, so Tomer returned to Acquire.com and sold it for three times what he bought it for within a few days.
Tune into Tomer’s podcast with Andrew Gazdecki post-acquisition as they discuss:
Why Tomer thinks it’s easier to double ARR on a $3k startup than a $30k startup 💹.
How Tomer recommends other founders look for good startup buys on Acquire.com 🔍.
Why Tomer thinks you should beware of buyers who won’t get on the phone 📲.
Tomer is just getting started and you can follow him here:
Twitter (@tomer_tarsky)
His new project (www.conversionagent.ai)

Dec 10, 2024 • 17min
Turning Your Weakest Skill into an Acquire’d Startup
Are you a developer who’s bad at email marketing?
Ironically, you may be in a great position to build the next big email marketing tool.
Onur Genes wanted to promote his software development agency but couldn’t write good sales emails. He developed Nureply to help him send better automated cold emails. Eventually, he sold subscriptions to his development clients transforming his helpful tool into a SaaS business.
In under two years, Nureply acquired thousands of users, and through savvy Facebook marketing, Onur became the face of the increasingly popular Nureply brand. However, right as the customer base doubled in size, Onur’s father passed away suddenly.
Stricken and needing time away from his business, Onur turned to Acquire.com to find a new home for Nureply. With the help of acquisition specialist, Ky Pratt, he managed to find a buyer specialized in email products (they’d been in the industry since ‘98) within one week.
After the transaction, the buyers became close personal friends with Onur, and he says they still talk every week.
Post-acquisition, listen to Onur’s chat with Andrew as they discuss:
Onur’s biggest regrets from developing Nureply.
Onur’s surprising marketing channel on Facebook.
Why working with Acqire doesn't feel like a normal client-sales relationship to Onur.
Onur is just getting started and you can follow him here:
Twitter (@onurgenes)

Nov 20, 2024 • 20min
How Ian Blair Jumped From Building Apps to Selling Laundry Sauce With Acquire.com
Ian Blair has been an entrepreneur his whole life. As a kid, he sold lemonade, and then graduated to golf balls in adolescence.
While in university, Ian found his calling for the next decade: white-labeling Andrew Gazdecki’s Bizness Apps app-building software to churches. Later, he built his own template app builder, except with more customizable features (Bizness Apps meets Wordpress is how he describes it) called BuildFire.
He completed his new app-builder in 2014, and through ten years of savvy marketing, helped over 15,000 satisfied customers build custom phone and tablet apps.
But Ian always considered himself more of a marketer than a technical founder.
In his free time, he’d cooked up an ecommerce project in 2021 – a new take on laundry detergent called Laundry Sauce. In just a year and a half, it brought in eight figures in revenue while Ian was still working at BuildFire pulling 80-hour workweeks.
To return funds to investors (and time for himself), Ian sold BuildFire on Acquire.com with the aid of none other than Acquire.com CEO and former competitor, Andrew Gazdecki. Andrew helped Ian close an all-cash offer with an interested buyer, funding a surf trip to Indonesia and enough seed money to feel secure going all-in on his new venture.
Listen to Andrew and Ian chat post-acquisition as they discuss:
Their unique experiences of the app-builder industry
Why modular SaaS businesses are hard to scale
Why Ian settled on laundry detergent for his next business
Ian is just getting started and you can follow his journey here:
Instagram : @ianblair44
laundrysauce.com

Oct 16, 2024 • 27min
How to Build SaaS for an Industry No One Knows About (Except Your Customers)
Have you ever heard of the career readiness industry?
It’s a rarely reported on but active auxiliary industry spanning career coaching and development, edtech, vocational training, higher education, and more.
Just career coaching and development alone is valued at $45 billion.
Harris Osserman founded Talk Hiring originally to turn voice notes into job applications as a B2C career-readiness product. He and his team changed trajectories into the B2B industry when a school district tried to buy them out as an interview prep tool.
On the back of the successful pivot and many timely connections with hiring groups, Harris and his team developed Talk Hiring into a useful job interview simulation tool. Then they spun off a handful of other career-readiness apps when they saw the market was underserved.
However, after the birth of his first child and a move to Atlanta, Harris was ready to sell Talk Hiring and look for something new to spend his time on.
He created an account on Acquire.com and experienced just how effective it was to attract qualified buyers, securing seven offers within weeks. With the help of the Acquire team, he sourced an all-cash deal from a private buyer and closed quickly.
Listen to Harris’ talk with Andrew as they discuss:
How Harris pivoted into the career-readiness industry (he did a lot of volunteering).
How Harris marketed his product (about five different ways).
Why using Acquire.com can help you land a higher sale price.
The startup building mistake to avoid if you want to attract buyers financing acquisitions with SBA loans.
Harris is just getting started and you can follow him using the links below:
Linkedin
Twitter
His blog

Sep 25, 2024 • 21min
How to Build a Profitable SaaS in 6 Months and Sell it in 5 Days
Software businesses can be immensely profitable in very little time. But they can also die just as quickly.
Software engineer Mark Jivko built Go index me!, a tool that speeds up Google page indexing, in six months for a bit of extra cash. He grew it to over 150 regular customers and thousands of dollars in sales in under a year.
But Mark knew building an app that only relied on the Google APIs was playing with fire. It could all be demolished with a keystroke during a system update. He wanted to sell while he was ahead so that he could move onto another project he was more passionate about.
Mark had previously sold a business on Acquire.com and knew he’d find the buyer he was looking for there. He sold Go index me! in one week under the tutelage of his buyer, an eight-time serial startup acquirer who DM’d him almost immediately.
Now Mark is gearing up for a new project to help founders using social media for product distribution to avoid platform addiction.
Tune in to this SASP with Mark and Andrew as they discuss:
Mark’s trick to do escrows faster
The questions you should never answer from buyers before going under LOI
Why Mark knew he was going to sell his tool from the beginning
How Mark plans to help founders who use social media reduce their addictions to the platforms
And read our writeup of Mark’s story here.
Mark is just getting started and you can follow him below:
LinkedIn
Twitter

Sep 19, 2024 • 27min
Startup Acquisition Stories Ep #112 | Making $250,000 on His Second Sale on Acquire.com
Nico Jeannen just made a quarter-million dollar sale a couple weeks ago with the acquisition of his transcription product, Talknotes.
It’s his second sale after a string of roughly 17 startups that have seen increasing success.
Here’s how he made TalkNotes.
One day, Nico was trying to get Google to transcribe a voice note for him when he noticed the quality was poor. He crafted a prototype transcriber using an AI API and posted it on X.com (formerly Twitter) making $700 in just a few days.
He scaled further using his knowledge of SEO gained from previous projects.
Nico realized he didn’t want to spend hours fixing code and doing customer support after one round of bug fixes dipped customer acquisition by 70%. He wanted to sell quickly – before he burned out.
He listed on Acquire and secured an all-cash $200,000 deal in weeks with the help of Ebony on Acquire.com’s support team.
Listen to Andrew and Nico’s interview as they discuss:
What Nico has learned about startups after building 17 of them
Why Nico accepted a drastic price cut for his sale
The dangers of playing buyers against each other
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Want more stories? Access the past 50+ acquisition stories here → https://blog.acquire.com/tag/startup-acquisition-stories-podcast/Thinking about selling your own startup? The number one question is always 'how much can I sell for' and we've got the answers in our biannual valuation multiples reports here → https://blog.acquire.com/tag/acquire-coms-acquisition-multiples-report/
Thinking about buying a startup? Sign up for a free buyer account and browse all the live listings. Upgrade only when you find the right one that fits your acquisition criteria to engage. Get Started → https://acquire.com/buyers/
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Follow the Guest: Nico Jeannen -
https://www.linkedin.com/in/nico-jeannen/
https://x.com/nico_jeannen
Follow the Host: Andrew Gazdecki -
https://twitter.com/agazdecki
https://www.linkedin.com/in/agazdecki/
https://acquire.com
Follow Acquire.com -
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https://www.linkedin.com/company/acquiredotcom
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About Acquire.com:
Acquire.com is the largest and most active acquisition marketplace for buying and selling online businesses. Acquire.com is the highest rated platform for both ease and quickness to match buyers and sellers.We cater to all types of online, revenue-generating businesses while producing the highest success rates for SaaS and eCommerce/DTC businesses in the M&A industry. Join over 350,000 entrepreneurs making life-changing connections and deals everyday.

Aug 22, 2024 • 19min
Startup Acquisition Stories Podcast With Guilhermo Oenning, Founder of Fider
How important is your peace of mind to you?
Brazilian founder Guilhermo (Guy) Oenning built a SaaS business called Fider, monetized it, and let it quietly earn him $1,000 a month for three years. He sold when he realized it was taking up too much mental space that he could use to focus on other, more profitable projects.
After a quick onboarding to Acquire.com, Guy started receiving NDAs within hours of listing. He moved to due diligence with a buyer in two weeks and by four weeks had money in the bank to reinvest into his new projects.
He’s now working on two businesses:
Aptakupe, a development tool for simplifying communications with Kubernetes.
SEOgets analytics for SEO agents. He says it’s like Google Search Console with more functionality.
Listen to Andrew's talk with Andrew post-sale as they discuss:
How Guy pushed free users to monetize (or at least give him a backlink)
How the indie hacker community changed Guy’s perspective on building startups.
Why Guy thinks a passive business can be a drain on your energy.
Guy is just getting started and you can follow his journey through the links below:
X.com: @goenning

Aug 7, 2024 • 30min
Startup Acquisition Stories Podcast With Jovan Meljevic, Founder of BountyHunter
When you lack the experience and money to scale your agency, what should you do?
Jovan Meljevic created his agency for B2B SaaS businesses, Bountyhunter, when he noticed a shortage of people and agencies experienced in startup growth. His business grew quickly aiding clients with everything from SEO to customer support to product analysis.
Although Jovan was on a good trajectory, after five years he realized his agency needed outside input and money to grow. In late 2023 he decided to sell on Acquire. He listed and was shocked by the number of buyers out there looking for agencies like his.
Jovan closed with an experienced agency buyer after about 5 months. He now works as an employee at Bountyhunter as his business grows around him.
Tune in to Jovan's podcast with Andrew as they discuss
Why agencies are in high demand on Acquire.com
Why he didn't try to negotiate with buyers
When you should consider selling your agency business
Jovan is just getting started and you can follow along on his journey below.
https://www.linkedin.com/in/jovan-miljevic/

Jul 24, 2024 • 34min
Startup Acquisitions Stories Podcast With Victor Metelskiy, Founder of Sitekick.ai
Would you sell your business right as it was going viral on social media?
Victor created his AI landing page builder, Sitekick.ai as a way to salvage a previous project – a slide deck builder called Slidekick.
He thought this too would be a flop, but he added AI capability right as ChatGPT kicked off and went viral on YouTube when a vlogger found his website.
In one day he jumped from one email a day to hundreds of emails and 25 sales per day.
But even with virality, making websites wasn’t Victor’s passion. He listed on Acquire.com hoping to get a sale while his app was trending. With the help of the Acquire team (shout out to Matt), he closed in a few short months.
After closing, Viktor took a long vacation, went to the gym, took his wife out to dinner, and now he’s gearing up to make his future passion project.
Tune in to this weeks Startup Acquisition Stories Podcast with Andrew and Victor in to hear:
Victor’s experience with a nightmare buyer
Why Victor suggests you put as much information as possible on your acquire profile
How Acquire’s M&A advisors helped him safely make an acquisition
Victor is just getting started and you can follow his journey using the links below:
x.com
Linkedin


