How This Founder 30x’d a Business Before Selling It: The Story of Copycopter’s Acquisition

What happens when you finda product with massive potential, but the marketing and growth aren’t there yet? If you’re Sanjana, you acquire it, grow it, and turn it into a success.

In this episode, Sanjana shares his journey of acquiring CopyCopter, an AI-powered video generation tool. When he took over, the business was at $800 in monthly recurring revenue (MRR). He quickly scaled it to $32,000 in MRR—30x growth.

Sanjana discusses the strategies he used to grow it, including Meta ads, influencer campaigns, and platform improvements. He also walks us through his acquisition process, including negotiations, due diligence, and why he had to sell the business due to liquidity issues.

Tune in for valuable insights on acquiring and scaling startups, and learn how Sanjana turned Copycopter into a profitable business in record time.

Sanjana’s Insights Include:

► How he recognized the opportunity in Copycopter and why he jumped on it.

► The marketing strategies that helped him scale the product from $800 MRR to $32,000 MRR.

► The importance of optimizing ads and having proper tracking in place for better ROI.

► Key tips for anyone considering acquiring a startup or growing an existing one.

Sanjana shares valuable insights for anyone looking to buy, grow, or sell their own business.

Follow Sanjana's journey and stay updated on his next venture!

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Thinking aboutselling your own startup? The number one question is always 'how much can I sell for' and we've got the answers in our biannual valuation multiples reportshere → https://blog.acquire.com/tag/acquire-coms-acquisition-multiples-report/

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We cater to all types of online, revenue-generating businesses while producing the highest success rates for SaaS and eCommerce/DTC businesses in the M&A industry.

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