Trapital

Amber Horsburgh is an artist coach, a music marketer, and the founder of Deep Cuts—a go-to resource for early-stage musicians. And in today’s episode, we talk about Tyler, The Creator and break down his “Call Me If You Get Lost” campaign. We weigh in on his rollout strategy to use alter egos, the brands he has partnered with, and his business model. Amber also shares her thoughts on Tyler’s strengths, what he could improve on, and how present circumstances have posed a challenge for artists.If you are a fan of Tyler, The Creator or just curious about how music campaigns work, this episode is for you!Episode Highlights:[03:28] My thoughts on Tyler and his “Call Me If You Get Lost” album[05:52] How he has changed over time[08:32] 3 ways to stand out as an artist[10:55] About the Tyler Baudelaire persona[14:22] On Tyler’s brand collaborations and his “slow and steady” climb thanks to his fans[19:35] My expectations for Tyler’s campaign[21:02] How the “Call Me If You Get Lost” campaign is visually appealing but lacking in creative activation[29:00] The importance of merch from a fan perspective[31:15] How the pandemic has affected the music industry[34:45] On Tyler’s acceptance of his position in hip-hopListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Amber Horsburgh, @amberhorsburgh, Amber HorsburghLinks: Public.com Call Me If You Get Lost Music Marketing Tips - Amber Horsburgh Deep Cuts Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo. 

24kGoldn is a chart-topping hip-hop artist and songwriter who was born and raised in San Francisco. In this episode, he talks about the opportunities he has gotten since “Mood” shot to No. 1 on the Billboard Hot 100 in the middle of the pandemic. He shares how he leveraged Tiktok to stay relevant and what innovations he has done with his music. He also dives into his current investments and the business aspect of his brand.Get to know the genius behind the TikTok hit “Mood” and see what other options artists have when it comes to making money.Episode Highlights:[02:32] What it has been like for 24kGoldn since the pandemic began[05:25] The pros and cons of going virtual or working remotely[08:55] How much work went into making “Mood” a hit through TikTok[10:25] About the #BlackTikTokStrike[12:25] The different ways you can get your music heard[18:52] 24kGoldn’s musical inspirations and aspirations[22:00] His investment portfolio[24:42] The opportunities in getting artists to endorse and invest in consumer products[31:28] On playlisting and signing with record labelsListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: 24kGoldn, @24kGoldn, 24kGoldnLink: Public.com (Code: trapital)Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo. 

Mike G is a music and touring agent for United Talent Agency (UTA). He joins me on the podcast to share what it has been like for him since COVID broke out, especially the big things he did recently. He talks about The Kid LAROI and Young Thug, the trajectory of their careers, and the projects they’ve worked on. He looks back on how he went from sales rep to full-time booking agent, revealing what it was like to manage Chris Brown. He also weighs in on what music events will be like when the pandemic’s over.Tune in to this episode to get an update on some artists, and see what things will be like for future concerts and tours from an agent’s perspective!Episode Highlights:[00:21] The opportunities that Mike G saw during the pandemic[05:18] The recent trend in tours and concerts[07:00] On working with The Kid LAROI and increasing the demand for him[12:00] About Young Thug and the challenge of getting him to the level where he should be[16:35] What music festival promoters look for in artists[22:13] On rebuilding artists[26:16] About Mike G’s background and why he decided to become an agent[30:00] On managing Chris Brown[34:42] His smooth transition to UTA[38:20] His prediction for music events post-pandemicListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Mike G, @MikeGNitevisionTrapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo. 

Just last March, Anthony Martini became the CEO of Royalty Exchange, a marketplace where buyers and sellers can trade music, rights, and copyright. He explains how royalties can benefit middle and lower-tier creatives in this economy of hit records, highlighting what Royalty Exchange is capable of as a platform. He then talks about the practical applications of NFTs. He also weighs in on what he has learned as a former artist, an artist manager, and the founder of an independent record label.Whether you’re a musician looking for funding or an investor searching for an asset to park your money in, this is the episode for you!Episode Highlights[03:50] The opportunities in selling music catalogs and publishing[06:48] How Royalty Exchange has grown and what it has to offer as a platform compared to other investment funds[10:08] About multiples, the “dollar age” metric, and why music royalties are attractive assets[14:40] Anthony’s insights on hip-hop from a streaming perspective[17:18] The advantages of getting into the NFT market and the importance of really collaborating with artists[22:32] On the legal feud between Roc-A-Fella co-founders Damon Dash and Jay-Z[29:55] On setting up deals with digital distributors, artists, Youtubers, and Twitch streamers[36:36] What it was like to work with big record labels, manage Lil Dicky and Tyga, and founding Commission RecordsListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Anthony Martini, @realantmoney, Royalty ExchangeLinks: Pico Hipgnosis Roundhill Investments Robinhood Money Mu on Spotify CJ So Cool Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo. 

Steve Rifkind is the founder of Loud Records, SRC Records, and his new label Spring Sound. Loud Records, which celebrated its 25th anniversary last January 2020, is one of the most influential record labels in hip-hop with artists like Wu Tang Clan, Twista, and Akon. In this episode, Steve shares what it was like when he first started out in the industry, walking us through the changes he has seen since then until now. He also talks about Loud Record’s anniversary event and his close relationship with DMX.Reminisce about the ‘90s and early 2000s, and see things from the perspective of a legend in the music industry.Episode Highlights:[ 03:28 ] What the music industry was like 40 years ago compared to now[ 07:52 ] On Akon’s popularity and the rise of Youtube[ 12:38 ] On leveraging joint ventures with artists[ 17:28 ] What Steve is capable of offering and doing as a record label executive[ 19:58 ] Why the emergence of CDs led to a downshift in the industry[ 23:35 ] On the brand and identity of Steve’s artists[ 28:15 ] The importance of music in culture[ 30:25 ] How Steve is preparing his daughter for the role of CEO[ 32:02 ] Loud Records’ 25-anniversary event[ 33:58 ] On Steve’s close relationship with DMXListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Steve Rifkind, @steverifkind, Spring Sound Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo. 

Detavio Samuels is the new CEO of REVOLT, a hip-hop-focused media company founded by Sean “Diddy” Combs. In this episode, he talks about the opportunities and challenges that rose when the Black-owned company made a shift toward social justice. He reveals what it’s been like to run a cable network amid the explosion of online content, giving a sneak peek of the exciting things that the company is working on. Detavio also shares how he establishes himself as a leader with Diddy as the chairman. If you work in media, entertainment, music, or in any of the related fields, here’s an interesting episode for you! Episode Highlights: [ 03:08 ] Why Detavio jumped ship from his previous company to Revolt [ 05:50 ] How REVOLT combines hip-hop culture with the Black Lives Matter movement  [ 12:08 ] The challenges of launching a cable network that offers black content [ 17:32 ] On REVOLT’s digital content and most important metrics [ 19:40 ] A preview of “The Crew League” Season 2 and the other projects that Revolt has planned for the rest of the year [ 27:00 ] What Diddy and Combs Enterprises President Tarik Brooks are like as leaders [ 29:55 ] The magic of being in the right place at the right time with the right people [ 34:30 ] REVOLT aims to set a different standard for what already exists [ 38:35 ] On the company’s plans to get into podcasts and the studio business Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Detavio Samuels, @Detavio, REVOLT TV Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo. 

Jamal Henderson is the Chief Content Officer of The SpringHill Company, a video-production company created by LeBron James and Maverick Carter. He reveals what it took to get “Space Jam: A New Legacy” off the ground, diving deep into branding partnerships and the musical aspect of the production. He also weighs in on all of the changes that have happened in the entertainment landscape post-pandemic and gives a preview of what’s next for SpringHill.If you’ve ever wondered what it’s like to spearhead projects for an entertainment company and to launch a movie post-pandemic, this is the episode for you!Episode Highlights:[ 02:08 ] How the pandemic affected the production and release of movies[ 03:12 ] About “Space Jam: A New Legacy” and SpringHill’s brand projects[ 06:27 ] Why the movie is on-brand for LeBron and how it aged well[ 10:45 ] On creating the “Space Jam: A New Legacy” soundtrack[ 14:40 ] How SpringHill came to be what it is today[ 22:55 ] About SpringHill’s venture into the audio side of the entertainment industry and its ongoing efforts to promote diversification[ 29:38 ] On SpringHill’s upcoming projects Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Jamal Henderson, @jamalhenderson, The SpringHill Company Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo. 

Today's episode is a special interview from my friends at the Music Business Podcast!They had a great conversation Founder of Riveter Management and Trippie Redd’s Manager Charlene Bryant. Charlene Bryant was formerly a Digital Account Manager for Sony/RCA Inspiration, who recently ventured out to start her own artist management company, Riveter Management Inc. She is passionate about helping artists and her company motto is to treat every client like a VIP.If you enjoy their episode, leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast.You can also connect with our community on Patreon, MusicBusinessPodcast.com/Community. --Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo.  trapital.co/newsletter

Derek Ali, better known as MixedByAli, is a 3-time Grammy Award-winning mix engineer and a longtime collaborator with Top Dawg Entertainment. He is also the founder and CEO of EngineEars, a platform for audio engineers to mix music and find projects. He walks us through his music career, the artists who launched him to fame, and the workshops he offered. He also talks about the challenges of launching a startup, how he scaled his business, and the power of niche.If you’re an audio engineer looking to grow your potential or interested in building a startup, this is the episode for you!Episode Highlights:[ 02:24 ] How Derek’s ringtone business in high school kick-started his interest in music[ 08:05 ] What it was like to work with Kendrick Lamar and Dr. Dre[ 10:10 ] About Derek’s team of engineers[ 10:50 ] On “unlearning”[ 11:42 ] Why and how he started offering workshops[ 16:05 ] On running a small business as a sound engineer and getting the funding to scale EngineEars[ 25:41 ] Lead by example and manage your time in a way that puts yourself first[ 31:22 ] On understanding problems in real time and the importance of having a teamListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Derek Ali, @MixedByAli, EngineEarsTrapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo. 

Call Me Ace, hip-hop recording artist who has charted on Billboard, returns to the podcast to talk about his album “Out Of Office”, his participation in the BET AmpliFINd contest, and other things he has accomplished this past year while working a full-time job in tech. He shares his personal approach to making content and engaging with his fan base, High Grade Society. He also gives a sneak peek of a book he is working on.If you’ve ever wondered how people grew and established their creative careers while working a day job, this is the episode for you!Episode Highlights:[ 02:13 ] How the pandemic affected Call Me Ace[ 03:15 ] About “Out Of Office” [ 06:26 ] The importance of community and making connections[ 08:50 ] Utilize the right platforms that align with your brand[ 13:38 ] On becoming a Top 10 semi-finalist in “BET AmpliFind” and the opportunities that followed after that[ 23:42 ] Call Me Ace’s partnership with Insider Studios and Ford[ 27:55 ] On text messaging as a platform[ 32:04 ] On sharing knowledge[ 39:00 ] Vanity metrics are not everything Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Call Me Ace, @callmeacelegit, Call Me AceTrapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo.