

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
Steve Hutt | Shopify and eCommerce Expert
Running a Shopify store? You know it's not just about finding the right apps—it's about knowing which strategies actually work when the stakes are real. I'm Steve Hutt, and every week I sit down with Shopify founders, marketing experts, and industry insiders who've been exactly where you are. We skip the theory and dive into what's actually moving the needle right now.
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 2 million downloads and 400+ episodes, this show delivers actionable Shopify growth strategies that blend AI efficiency with authentic customer relationships.
Each episode brings you proven Shopify strategies, apps, and best practices that drive measurable results. You'll discover digital marketing tactics and retention playbooks that balance automation with genuine human connection, plus real-world founder stories from my journey scaling DTC businesses and insights from 400+ industry leaders.
We dive deep into emerging tech—AI, AR/VR, automation—and show you how to leverage it without losing your brand's soul. Plus, you'll get operations, logistics, and customer experience solutions that reduce overwhelm and build lasting customer loyalty.
Whether you're launching your first Shopify store or scaling past seven figures, you'll walk away from every episode with at least one strategy you can implement this week. No fluff, just real conversations about real growth.
Ready to thrive in today's fast-paced ecommerce world—growing smarter, not just faster? Join thousands of merchants building customer-centric, future-proof brands with strategies that actually work.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 2 million downloads and 400+ episodes, this show delivers actionable Shopify growth strategies that blend AI efficiency with authentic customer relationships.
Each episode brings you proven Shopify strategies, apps, and best practices that drive measurable results. You'll discover digital marketing tactics and retention playbooks that balance automation with genuine human connection, plus real-world founder stories from my journey scaling DTC businesses and insights from 400+ industry leaders.
We dive deep into emerging tech—AI, AR/VR, automation—and show you how to leverage it without losing your brand's soul. Plus, you'll get operations, logistics, and customer experience solutions that reduce overwhelm and build lasting customer loyalty.
Whether you're launching your first Shopify store or scaling past seven figures, you'll walk away from every episode with at least one strategy you can implement this week. No fluff, just real conversations about real growth.
Ready to thrive in today's fast-paced ecommerce world—growing smarter, not just faster? Join thousands of merchants building customer-centric, future-proof brands with strategies that actually work.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Episodes
Mentioned books

Aug 31, 2020 • 32min
104: Build Mutually Beneficial Partnerships With Influencers, Press/Media, And Other Shopify Brands To Sell More Together
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Jason Goldberg the President & Co-Founder of Carro. They are a Shopify Sales Channel that helps brands partner with influencers, press, media, and each other so that they can sell more together.Let's jump into this show and learn more!What You Will Learn TodayHow to find and collaborate with influencers and creators that love your brand.What is a Brand Partnership and how can it help your Shopify store.How can you sell the products from another Shopify store without the capital investment of inventory.Links And Resources Mentioned In This EpisodeCarroCarro Shopify AppThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.

Aug 24, 2020 • 40min
103: Shoppable Quizzes: A Game Changing Technology To Drive Engagement And Personalized Brand Experiences
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Matt Schlicht and Ben Parr from Octane AI. Over the past 4 years, they have built the wildly popular Facebook Messenger and SMS App used by 1000’s of Shopify brands.Today's episode we learn about a game-changing new technology that has been built into the platform to drive engagement and personalized brand experiences through shoppable quizzes.The Octane AI Shoppable Quiz enables Shopify brands to get to know the needs, preferences, and concerns of each customer and then uses this information to build a relationship where the right products and information can be shown at the right times.What You Will Learn TodayWhy a consultative experience on your Shopify store builds trust through guided questions and product recommendations.The difference between Buyer Personas and Buyer ProfilesBuilding detailed buyer profiles will assist in personalizing your brand's emails, SMS, Messenger, and ads.Learn how to collect more emails and discovered segments of customers with a 75% higher AOV than the average customer.Links And Resources Mentioned In This EpisodeOctane AIOctane AI Facebook Messenger PlaybookSkinny Mixes Shoppable QuizThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.

Aug 16, 2020 • 41min
102: A Profit-Driven Approach To Performance Marketing Through Paid Media Feedback Loops
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Simon Poulton the Vice President of Digital Intelligence at Wpromote. They the largest independent Digital Marketing Agency in the United States. They take their “Think Like a Challenger” mantra seriously by challenging the status quo to drive significant results and steal market share for clients. Wpromote uses a profit-driven marketing approach to increase customer lifetime value to impact the bottom line. Why outspend the competition when you can outsmart them?Learn more about the next wave of data-driven digital marketing. Specifically, how you can prepare your Shopify brand’s data today for the data processing tools and platforms of tomorrow.Digital marketing is fundamentally changing and as machine learning continues to take a larger role, you need to make sure the data we’re feeding the machines is accurate, enriched and granular. Exciting and timely episode. Let’s jump in...What You Will Learn TodayGranular approach to data extraction.Re-imagining a way to think about paid media feedback loops.How to implement the Shopify ecommerce values template for Google Tag Manager.Measure, analyze, and report on data to inform your digital marketing strategy across every channel.How Predictive Customer Lifetime Value (pCLV) is the key to unlocking sustainable growth.Links And Resources Mentioned In This EpisodeWpromote - Free 20-point Google Analytics Audit. (mentioned eCommerce Fastlane)Shopify Google Tag Manager TemplateThe Trade DeskLiveRampFind and fix Personally Identifiable Information (PII) in Google AnalyticsGeneral Data Protection Regulation (GDPR)California Consumer Privacy Act (CCPA)404 Error TrackingHotJarFullStoryUserTestingFacebook Atlas GraphFree Google Analytics TrainingThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.

Aug 5, 2020 • 41min
101: Build Authentic Customer Relationships Through Powerful Automation, Deep Segmentation, And Automated Data Science
Guest Jake Cohen, Head of Product Marketing for Klaviyo, discusses the importance of authentic customer relationships, deep segmentation, and automation in building successful Shopify brands. He shares insights on using email, SMS, and signup forms to make money from day one, future-proofing scalable growth, and the role of data science. The podcast also explores advice for mid-market and enterprise brands, upcoming features and innovations in Klaviyo, and the seamless integration between Klaviyo and Shopify.

Jul 22, 2020 • 33min
100: Shopify Is Building The World's First Retail Operating System To Arm Resilient Entrepreneurs
Today is an exciting day… A milestone… A time to reflect… A time to celebrate…Today is the 100th episode of eCommerce Fastlane!!It’s been an incredible 2-year journey of growth. Personally, professionally, and most importantly the impact the show has had with knowledge sharing from subject matter experts in commerce including our Agency Partners, Marketing Platform partners, and App Partners in the Shopify ecosystem.Joining me on the podcast, I could think of no other person who I’d like to chat with...My guest today is Harley Finkelstein, the Chief Operating Officer of Shopify. The company that has given me and many others the opportunity to develop their life’s work, by helping independent businesses and entrepreneurs navigate and thrive online and in-store.What You Will Learn TodayHow the global pandemic and stay-at-home orders over the past 3-months has affected consumer spending.Why Shopify retailers should be diligent to meet the ever-evolving customer experience requirements in order to win and remain relevant.How retail and commerce are changing and what Shopify brands can do today to remain relevant and competitive.Why building a community around your brand will allow you to know your customers or potential customers better.Links And Resources Mentioned In This EpisodeShopifyShopify App StoreShopify CompassShopify Free ToolsShopify YouTube ChannelShopify ReUnite 2020 AnnouncementsThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.

Jul 13, 2020 • 24min
Turn Insight Into Action By Targeting The Customers And Prospects Who Will Profitably Grow Your Shopify Business
My guest in today’s episode is Cary Lawrence, the Co-founder and General Manager at SocialCode. They are a full-service marketing partner that combines media, data-management, creative, and marketplace strategies to help brands grow revenue and be more profitable. Cary spearheads SocialCode’s Audience Intelligence Platform (referred to as AIP), an industry-leading technology that enables disruptors to prospect and acquire their highest-value customers and maximize LTV.What You Will Learn TodayHow SocialCode’s Audience Intelligence Platform (AIP) allows Shopify brands to improve business outcomes by maximizing the value of customer data.Why behavioral, demographic, and psychographic information paired with Shopify customer and order data can complete the marketing picture.Why there is a need to look for opportunities to invest in areas that other Shopify brands aren’t thinking about.Why lifetime customer value will actually drive your business forward and set better marketing goals.Links And Resources Mentioned In This EpisodeSocialCodeSocialCode Case StudiesAudience Intelligence Platform - Listener Only Promotion - 30-Day Free Trial + 50% Second MonthThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com Hosted on Acast. See acast.com/privacy for more information.

Jul 2, 2020 • 42min
98: Proven And Scientifically Tested Digital Marketing Truths From A Seasoned Shopify Partner
My guest in today's episode is Jordan Brannon, the President and COO of Coalition Technologies. They are a long time Shopify design, development, and marketing agency that specializes in driving growth to small and mid-sized Shopify brands.They’ve been a Shopify Partner for a decade and are now a Certified Shopify Plus Digital Marketing Partner.Well known in the ecosystem for supporting complex, high value, SEO focused migrations onto Shopify.What You Will Learn TodayWhy successful branding is all about your ability to make your product and marketing unique within your vertical.Why not all types of digital marketing will work for every brand.Why you should take the time to understand your analytics and reporting tools.Why SEO is almost always a good investment if your product is often described generically by a large cross-section of your audience.What is the difference between technical SEO and On-site SEO.Links And Resources Mentioned In This EpisodeCoalition Technologies600+ Customer Case StudiesFree SEO Audit or 4 Hours of Development TimeCarroWoolyGrinBuilding A Story BrandGoogle Search ConsoleThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com Hosted on Acast. See acast.com/privacy for more information.

Jun 24, 2020 • 28min
97: Protect Your Shopify Brand From The Dark Web And Sophisticated Fraud Attacks
My guest in today’s episode is Shoshanah Posner the Director of Business Development at NoFraud. They are an online fraud prevention company that helps identify fraudulent orders while ensuring the highest order approval rate.Chargebacks, unfortunately, are a part of doing business online. While many can be disputed effectively by providing proof that the items were shipped, it is almost impossible to win a fraud chargeback. Preventing fraud chargeback losses occurs at the point of purchase. A merchant needs to be able to distinguish between a good order and a fraudulent order and ensure that the fraudulent orders are canceled immediately.Shopify offers basic fraud prevention tools with its Fraud Filter. According to NoFraud, there are some gaps in their native offering:A high rate of false positives. Many orders flagged as high risk are actually safe to ship.Orders need to be manually reviewed, especially those that are medium risk.Many orders that receive a Pass still results in fraudulent orders.Transaction risk factors are purposely vague so as to not educate fraudsters.Today we will talk about a service that has been available to Shopify customers for several years and helps bridge the gap in what Shopify customers should consider when it comes to effective fraud prevention.What You Will Learn TodayCurrent fraudster landscape as it relates to data breaches, stolen card data, and synthetic identities.What is the Dark Web and what are people doing there?Reshipper fraud, triangulation fraud, mule fraud, and how you can protect yourself.Links And Resources Mentioned In This EpisodeNoFraud <- 2 week free trial + fraud auditNoFraud Shopify AppNoFraud Customer StoriesThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com Hosted on Acast. See acast.com/privacy for more information.

Jun 19, 2020 • 28min
96: Commission-Based Advertising Across 25M+ Premium Online Destinations To Guarantee More Revenue And Return On Ad Spend
My guest in today’s episode is Cooper Harris the Co-Founder & CEO from Klickly. They are a 100% commission-based SaaS advertising platform that helps Shopify brands take control of their return-on-ad-spend. Their unique solution allows consumers to buy directly in-ad from over 25M+ premium website properties. And the best part, you get to choose your own commission that results in actual conversions.Given the way the market is leaning and the impact that the Coronavirus has had on ecommerce advertising, I am excited to share this conversation with you today!What You Will Learn TodayWhat is Klickly's Commerce Engine?Why commission-based advertising is very appealing to Shopify brands right now. How machine-learning is powering the logic to drive more sales.How to guarantee return-on-ad-spend (ROAS) and avoid bots and click fraud.Links And Resources Mentioned In This EpisodeKlickly <- Fastlane exclusive: free ad boost + 1 month premium tier account managementGrit: The Power of Passion and PerseveranceThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com Hosted on Acast. See acast.com/privacy for more information.

Jun 14, 2020 • 28min
95: Deepen Your Customer Connection And Monetize Your Knowledge Into A New Shopify Revenue Stream
My guest in today’s episode is Greg Smith the Co-Founder and CEO from Thinkific.If you are known for your expertise and find yourself being asked for similar advice regularly, or if you have ever wanted to package up your wisdom and deliver it to help others, then you might have considered creating an online course or membership site.Greg created his first online course 15 years ago, to share his passion and expertise with thousands of students. The revenues from his course soon surpassed his salary as a corporate lawyer.Since then Greg and his team have built Thinkific—a powerful, all-in-one online course platform that makes it easy for you to build your own online courses or memberships—on your Shopify site under your brand. This is a timely episode as Shopify brands are moving to create memorable communities to drive customer loyalty.What You Will Learn TodayHow to monetize your expertise and grow your audience by adding online courses to your Shopify store.How courses are building loyalty and differentiating you from your competition.How to keep your students engaged with video, text, downloads, quizzes, surveys, assignments, discussions, Typeforms, and Google Docs.How to increase repeat purchases and referrals by growing engagement with your brand and the products you sell.Links And Resources Mentioned In This EpisodeThinkific.comThinkific Shopify AppThinkific $1,000,000 Growth FundBeauty Inc. CanadaHoop Lovers Case StudyThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com Hosted on Acast. See acast.com/privacy for more information.