eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Steve Hutt | Shopify and eCommerce Expert
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Feb 1, 2021 • 44min

129: Invigorate Positive Experiences With Your Customers Through Chat, Email, Social, Phone, SMS, Video, And Cobrowse

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Amrit Dhangal the Co-founder and Chief Operating Officer from Acquire. They are a Conversational Customer Experience Platform that helps brands ride the next wave of CX. Their platform enables Shopify brands to thread customer conversations into one ongoing relationship while allowing the brand to focus on growing the business and delighting customers.What You Will Learn TodayWhy Shopify brands are winning by offer an omnichannel customer experience.Benefits of automating frequently asked questions with a chatbot and knowledge base resources.Primary trends and expectations influencing customer support operations today.Trends that emerged in 2020 and what’s going to stick around in 2021 and beyond.Links And Resources MentionedAcquireAcquire Shopify AppCustomer Support TemplatesThe Definitive Guide to Ecommerce Customer ExperienceThank You For ListeningI truly appreciate you choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: CARROToday’s episode was brought to you by Carro, a powerful Shopify app and sales channel that discovers ALL the creators, press, and media that already love your brand.Whether it's your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand. If an influencer with a million followers bought from your store, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Go to getCarro.com and get started for free today! Hosted on Acast. See acast.com/privacy for more information.
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Jan 28, 2021 • 48min

128: Shopify Agency Partner Reveals A Proven Roadmap To Success In Ecommerce

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Chase Clymer, Shopify Expert and Agency Owner from Electric Eye. He and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions.He is also the host of Honest Ecommerce, a weekly podcast where he provides Shopify store owners with honest and actionable advice to increase sales and business growth.What You Will Learn TodayImportance of finding product-market fit before getting involved with paid ads.The strategy of how brands are winning on Facebook and Instagram.The crucial 3 PKIs you should understand and invest in to grow your Shopify business.Links And Resources MentionedElectric EyeDesign and Marketing Case Studies Honest Ecommerce PodcastFacebook and Instagram Ads Course for Shopify - 20% Off, thanks Chase!Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Episode Sponsor: LIMESPOTToday’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. Hosted on Acast. See acast.com/privacy for more information.
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Jan 25, 2021 • 37min

127: Create Immersive Shopping Experiences With Realistic 3D Models Of Your Products

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Sahil Gupta the CEO of Spase. They are a technology company leading and innovating a way for Shopify brands to create engaging 3D models of their products.What You Will Learn TodayAn overview of 3D models, AR (augmented reality), and VR (virtual reality).Benefits of implementing 3D models on your product details page.How the introduction of 3D models and AR have impacted sales and customer relationships.The verticals and types of products that are best suited for 3D models.The future and benefits of implementing this technology today on your Shopify store.Links And Resources MentionedSpaseSpase ResourcesSpase Playground10% Off - Use "fastlane" at checkout (thanks Sahil, so kind!)Thank You For ListeningI truly appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Episode Sponsor: CARROToday’s episode was brought to you by Carro, a powerful Shopify app and sales channel that discovers ALL the creators, press, and media that already love your brand.Whether it's your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand. If an influencer with a million followers bought from your store, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Go to getCarro.com and get started for free today! Hosted on Acast. See acast.com/privacy for more information.
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Jan 21, 2021 • 32min

126: Uncover The Insights That Drive Marketing Impact, Revenue, and Customer Retention

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Rob Nelson the Founder and CEO of Grow.com. Grow is software that makes it simple for companies to connect their data, explore it, and surface insights so everyone can make data-driven decisions.Literally, everyone in a Shopify brand including sales, marketing, finance, operations, data scientist, including the CEO. Grow has a process to support everyone in an organization to assist with their intended outcomes.Let’s jump in and learn more about this fantastic Shopify Plus Certified Partner.What You Will Learn TodayCritical information and metrics you need to be watching in order to grow your Shopify business.Why KPI reporting leads to more questions and the corrective steps you can take.Understand the effectiveness of your digital spend, from lead acquisition to customer lifetime value.The four types of KPIs, engagement, reach, leads, conversions.Links And Resources MentionedGrowGrow Business Intelligence Resources Grow 6 Live Steam Event (replay)14-Day Free Trial + $2500 OffThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Episode Sponsor: LIMESPOTToday’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. Hosted on Acast. See acast.com/privacy for more information.
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Jan 18, 2021 • 44min

125: Get Import And Export Superpowers By Gaining Control Over Your Shopify Stores Data

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Maris Veide the Founder & CEO of Excelify. They are the developers of the wildly popular Excelify app that helps Shopify stores manage their data.  With 100’s of 5-star reviews in the Shopify App store, it’s clear that many Shopify store owners are getting tremendous value from their platform.  My goal on today’s podcast is to cast a wider net of understanding for those who have not heard of Excelify and how you can likely get value from the app too.What You Will Learn TodayHow to manage your Shopify store data by bulk importing and exporting human-readable Excel and CSV files.How to rapidly migrate from one e-commerce platform to Shopify.How to backup your store's theme and customer data.How to get emailed daily, weekly, or monthly reports currently not available in Shopify.Links And Resources MentionedExcelifyExcelify Shopify AppThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Episode Sponsor: CARROToday’s episode was brought to you by Carro, a powerful Shopify app and sales channel that discovers ALL the creators, press, and media that already love your brand.Whether it's your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand. If an influencer with a million followers bought from your store, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Go to getCarro.com and get started for free today! Hosted on Acast. See acast.com/privacy for more information.
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Jan 14, 2021 • 41min

124: Expand Your Product Catalog, Grow Sales, And Operate More Efficiently Through Automated Order Fulfillment

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Sina Djafari the Founder of Duoplane. They are an order management platform that helps Shopify merchants automate their fulfillment through dropship suppliers and 3PL warehouses. It’s automation that makes it easier for you to grow and manage your ecommerce business by expanding your product mix without the capital outlay.You can now send orders to your suppliers with zero effort. Duoplane connects to your Shopify store and automatically parses each sales order into vendor purchase orders or warehouse picklists and routes them to the correct supplier. Tracking information flows back to Shopify and then onto your customer.What You Will Learn TodayWhy operating a distributed fulfillment model is the future of customer experience and long-term growth.Having less money tied up in inventory and warehouse real estate.How greater product selection using drop shipping, can offer a wider range of products without the inventory risk.How to be successful with dropshipping and using a 3PL?How to manage the full order cycle, including changes, shipments, returns, and order exceptions.Links And Resources MentionedDuoplaneDuoplane Shopify AppFree Operational AuditThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Episode Sponsor: LIMESPOTToday’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. Hosted on Acast. See acast.com/privacy for more information.
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Jan 9, 2021 • 36min

123: Use Creators Not Influencers To Drive Growth At Every Stage Of Your Customers Journey

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Bryan Gold the Co-founder and CEO from #paid. They are a creator marketing platform that helps Shopify brands grow faster with creators. It’s an important and timely conversation. Unlike influencers, creators build awareness with the right audience, drive ROAS, and greatly assist with lifetime customer loyalty.What You Will Learn TodayThe significant difference between influencers and creators.Why a marketplace of potential influencers is a potential path of failure.The best way to work with creators to grow your Shopify business.How to turn creator's content into paid social ads using the creator's handle.Links And Resources Mentioned#paid$500 of free assets towards your next campaign - Exclusive bonus for podcast listeners!Company Of One - Paul JarvisThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.
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Dec 31, 2020 • 45min

122: Boost Your Customer Experience By Turn Order Tracking From A Cost Center To A Profitable Marketing Channel

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Yaw Aning the Co-Founder & CEO of Malomo.They are a post-purchase marketing app that helps brands turn order tracking from a stale experience typically handled by carriers into a branded marketing channel.Over the past two years, Malomo has helped Shopify brands track millions of packages and drive millions in repeat revenue from their transactional shipping notifications to their customers. Let’s jump in and learn more about Malomo and why the post-purchase experience is vital to brand trust and loyalty...What You Will Learn TodayThe long-term benefits of a great delivery experience for your Shopify brand.Benefits of sending proactive notifications to your customers to make sure they get ahead of any worry or frustration.How to decrease support tickets related to shipping by over 50%.How to drive immediate repeat purchases, education, and loyalty.Links And Resources MentionedMalomoGet 30% Off For 3 MonthsCustomer Retention 101: Grow Your Business by Selling More to Current CustomersThe Future of Ecommerce in 2021Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.
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Dec 19, 2020 • 28min

121: Get AI-Driven Personas That Reveal Sustainable Profit-Focused Growth Strategies

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Faraday lets you understand your customers as real people — beyond clicks and transactions — to help you make smarter strategic decisions and deliver more relevant experiences throughout every customer’s journey.My guest in today’s episode is Andy Rossmeissl the Co-founder and CEO of Faraday.  They’re a customer prediction platform that helps Shopify brands to understand and anticipate their customers with AI. They automate the hardest parts of data science by letting you focus on actually using insights to better align your Shopify brand with your most valuable customers.What You Will Learn TodayWhy artificial intelligence (AI) and machine learning (ML) are the newest and best way to solve growth problems for Shopify brands.Benefits of data-enriched personas by revealing the distinct personalities of your customers.How to Create thoughtful customer experiences that build loyalty and drive LTV.Understand key attributes that define your personas so you can build intelligent paths-to-purchase and customize your content and creative for each persona.How Shopify brands can transition from analysis to action.Links And Resources MentionedFaradayFaraday Shopify AppCase Studies and White PapersFree Persona Report and Strategy Session for Shopify Plus BrandsThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.
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Dec 11, 2020 • 45min

120: Grow Dependable Recurring Revenue And Customer Loyalty Through Subscriptions

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Bold Subscriptions is now fully integrated with Shopify's Native Checkout and Shopify Payments, so customers can purchase one-time and subscribe to recurring products together.My guest in today’s episode is Jay Myers the Co-Founder and VP of Growth at Bold Commerce. They are one of the largest Shopify Developers solving a lot of unique challenges for retail and DTC brands. Their biggest endeavor yet is subscriptions on Shopify checkout.What You Will Learn TodayWhy now is the time to consider a subscription or membership option for your Shopify brand.The next iteration of Shopify's checkout.Why a subscription customer, on average, has 178% higher lifetime value than a first-time customer.Why a successful subscription business needs to have an aspect of replenishment, curation, and access.Links And Resources MentionedBold CommerceBold Subscriptions Shopify App - 60-Day Free TrialFull Selection of Shopify Apps Built by Bold6-Months Free Trial of Select Bold AppResource Library + Case StudiesOwn Your Commerce PodcastShopify Subscription APIsThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.

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