

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
Steve Hutt | Shopify Expert | eCommerce Expert
Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships.
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:
- Proven Shopify strategies, apps, and best practices that drive measurable results
- Digital marketing tactics and retention playbooks that balance AI with genuine human touch
- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders
- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul
- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty
Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.
Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.
Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.
Let’s unlock your store’s true potential—together.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: https://www.instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:
- Proven Shopify strategies, apps, and best practices that drive measurable results
- Digital marketing tactics and retention playbooks that balance AI with genuine human touch
- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders
- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul
- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty
Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.
Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.
Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.
Let’s unlock your store’s true potential—together.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: https://www.instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Episodes
Mentioned books

Oct 23, 2023 • 31min
Boost Your Holiday Sales This Q4 With Email-Based Gifting With Jean Ginzburg Of Gipht App
In this episode of the Shopify Ecommerce Podcast, I chatted with Jean Ginzburg, the Founder & CEO of the Shopify Gipht App.Gipht is revolutionizing the gift industry for Shopify-powered stores. Uniquely, it enables users to send tangible gifts using just an email address, eliminating the hassle of sourcing shipping details.By collaborating with Shopify merchants, Gipht delivers meaningful and bespoke gifts that leave a lasting impression. It is a free tool for merchants and presents an incredible opportunity to drive sales, especially during the Q4 holiday season. Their corporate gifting feature empowers customers to dispatch multiple gifts in bulk via email, simplifying the often time-consuming task of manually doing them individually.Let's learn how to make the most of holiday gifting for your shop!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Oct 16, 2023 • 28min
Hustle Alone Won't Cut It: Adapting And Thriving In The Mid-Market With Nirav Sheth Of Anatta
In this episode of the Shopify Ecommerce Podcast, I chatted with Nirav Sheth from Anatta.Anatta is a strategic backbone for some of the largest direct-to-consumer stories in the industry, providing dedicated, retainer-based services that empower brands to achieve previously out-of-reach milestones. Nirav shares insights on how Anatta's unique approach sets them apart from traditional agencies, emphasizing their focus on genuine growth and transparent client relationships. Today, we discuss effective strategies for increasing revenue and standing out in the Shopify world.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Oct 13, 2023 • 12min
Beyond Bots: How Rep AI Leverages ChatGPT To Reinvent Online Shopping With Shauli Mizrahi
In this episode of the Shopify Ecommerce Podcast, I chatted with Shauli Mizrahi, the Co-Founder and CTO of Rep AI.We dive into the world of conversational ecommerce and explore how Rep AI is revolutionizing the online shopping experience for Shopify brands. Discover how their personalized sales conversations and AI concierge are setting a new benchmark in the industry, and learn about the powerful capabilities of ChatGPT in enhancing Rep AI's platform.Gain insights into the future of generative AI and its potential impact on the ecommerce landscape. Don't miss this exciting conversation!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookCheck out the eCommerce Fastlane Insights Blog for more ecommerce, marketing, and growth strategies.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Oct 9, 2023 • 11min
Enhance Your Shopify Store And Unlock High-Converting Pages Using AI With Chris Koh Of GemPages
In this episode of the Shopify Ecommerce Podcast, I chatted with Chris Koh, the Founder & CEO of GemPages.GemPages is a top Shopify app builder that has revolutionized page creation using AI. Their powerful platform empowers users to create stunning landing pages, quickstart marketing campaigns, and design the whole storefront without the need for complex coding.GemPages solves the customization limitations of some Shopify themes, allowing merchants to build high-converting Shopify pages that enhance the selling experience. With intuitive drag-and-drop features and integration with popular apps, GemPages offers a comprehensive set of tools to cater to the various needs of Shopify brands.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookCheck out the eCommerce Fastlane Insights Blog for more ecommerce, marketing, and growth strategies.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Sep 13, 2023 • 30min
Beyond Borders: How Portless Streamlines Global Fulfillment For DTC Brands With Izzy Rosenzweig
In this episode of the Shopify Ecommerce Podcast, I chatted with Izzy Rosenzweig, the Founder & CEO of Portless. Izzy Rosenzweig, a veteran of the DTC industry for over 10 years, gained recognition by launching his first DTC company in 2012, specializing in home and kitchen products. He successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands with direct shipping to their customers, leading to the birth of Portless. Portless aims to revolutionize the industry by massively improving a brand's cash flow and profit margins through direct fulfillment.Learn how you can deliver an incredible local experience to customers worldwide!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Aug 20, 2023 • 43min
Unpacking The Power Of Post-Purchase Automation With Mario Peshev Of Rush.App
In this episode of the Shopify Ecommerce Podcast, I have a great chat with Mario Peshev the CEO from Rush joining us to unpack the power of post-purchase automation. Rush is a company that helps Shopify stores turn one-time buyers into repeat customers by creating a seamless tracking experience and integrating with carriers and other Shopify apps. Mario shares insights on the challenges faced by ecommerce brands in retaining customers, the importance of the post-purchase process, and the incredible results Rush has achieved in increasing revenue for their clients. So stay tuned as we uncover the secrets to maximizing customer retention and driving continuous growth with post-purchase automation.Some key takeaways from the episode:The Rush app helps Shopify stores turn one-time buyers into repeat customers by turning tracking pages and shipping updates into revenue.The app integrates seamlessly with Shopify stores and provides a recommended products widget on the order tracking page, resulting in a boost of 2-7% in additional revenue.Rush provides personalized post-purchase experiences and helps reduce customer service inquiries through automated workflows and on-brand communication.The app plays nicely with other apps in the Shopify ecosystem, ensuring compatibility and a seamless user experience.Rush has seen significant results for its customers, with some brands generating over 2000% ROI and adding thousands of dollars in revenue through the app.Reach out to us! We welcome any comments or questions you may have about our latest episode. Connect with us here or through our social media channels — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and business growth strategies check out the eCommerce Fastlane Insights Blog for the most up-to-date strategies and tactics.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Jul 9, 2023 • 54min
The New Wave Of AI In Reducing Shopify Bounce Rates With Liam Patterson Of Bidnamic
On today's episode of the Shopify Ecommerce Podcast, I has a great chat with Liam Patterson the co-founder and CEO from Bidnamic a marketing technology company specializing in increasing revenue and profit from Google Shopping campaigns. Some key takeaways from the episode:How the placement of products on Google Shopping influence click-through rates and overall sales.The key factors that determine the top position on Google Shopping and why is it so important for retailers.What challenges merchants face when it comes to reducing bounce rates and improving conversions on Google Shopping.The strategies Bidnamic uses to improve landing pages and product recommendations for customers coming from Google Shopping.How Bidnamic leverages data and insights to optimize bids and maximize revenue for ecommerce brands and retailers.Reach out to us! We welcome any comments or questions you may have about our latest episode. Connect with us here or through our social media channels — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and business growth strategies check out the eCommerce Fastlane Insights Blog for the most up-to-date strategies and tactics.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Jul 2, 2023 • 44min
Beyond Selling: Transforming Shopify Stores Into Passive Income Streams With Seijin Jung Of OpenStore
On today's episode of the Shopify Ecommerce Podcast, I enjoyed chatting with Seijin Jung from OpenStore.Seijin is responsible for marketing more than 40 DTC Shopify brands. He shares critical insights gained over a decade in tech and consumer marketing from Udemy, Facebook, and AngelList.OpenStore aims to create new opportunities for Shopify founders by providing the fastest and easiest way to sell their businesses. The company recently launched an offering called OpenStore Drive - a service that lets Shopify store owners turn their stores into passive income. OpenStore Drive provides a flexible alternative for founders who may want to step back from running their store but aren’t quite ready to sell it yet.Tune in to discover how Seijin and his team of e-commerce experts successfully run the largest number of Shopify brands in the world.Reach out to us! We welcome any comments or questions you may have about our latest episode. Connect with us here or through our social media channels — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and business growth strategies check out the eCommerce Fastlane Insights Blog for the most up-to-date strategies and tactics.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Jun 10, 2023 • 39min
From TV To Tech: Exploring The Digital Shift In Advertising With Tatari’s Philip Inghelbrecht
In the latest episode of the eCommerceFastlane Podcast, I had the pleasure of hosting a great discussion with Philip Inghelbrecht, the CEO and Co-Founder of Tatari. Philip brings an unparalleled depth of knowledge on the topic of TV advertising and its potential impact on Shopify brands. We dig into the unique challenges ecommerce brands encounter when venturing into TV advertising and discuss how Tatari is providing solutions to those challenges.We also unpacked the nuances of TV advertising, such as the differences between linear and streaming TV, and examined how Tatari's platform empowers Shopify merchants to measure their advertising campaign's effectiveness accurately. This episode is packed with enlightening insights on TV advertising, demonstrating Tatari's formidable potential to boost Shopify merchants' growth and enhance their business performance.Discover valuable insights from the latest Shopify podcast to boost your store's profits and optimize revenue. Access the mentioned resources today and take your store's success to the next level.Reach out to us! We welcome any comments or questions about this episode. Connect with us here or through our social media channels — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and business knowledge, check out the eCommerce Fastlane Insights Blog for the most up-to-date strategies and tactics.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

May 11, 2023 • 1h 2min
Sell Globally, Produce Locally: Unlocking The Speed, Reach And Scale Of Local On-Demand Production And Delivery With Henrik Müller-Hansen Of Gelato
On today's episode of the Shopify Ecommerce Podcast, I had the pleasure of interviewing Henrik Müller-Hansen from Gelato.Gelato is a software company that enables entrepreneurs, artists, merchants, and the creator economy to produce customized items such as art, books, and clothes locally and on-demand by connecting with production hubs worldwide.Gelato has a vast network of over 130 production partners situated in 32 countries. This network enables creators and ecommerce sellers to expand their businesses and swiftly connect with customers worldwide, while simultaneously minimizing waste, expenses, and carbon emissions. In the previous year alone, Gelato welcomed more than 25,000 new ecommerce stores last year!It's interesting to note that in 2022, 87% of our orders were fulfilled in the country where the customer resides. This gives small e-commerce businesses the advantage of reaching out to billions of prospective customers.They make it possible for small ideas to grow and impact people and the planet.Discover valuable insights from the latest Shopify podcast to boost your store's profits and optimize revenue. Access the mentioned resources today and take your store's success to the next level.Reach out to us! We welcome any comments or questions you may have about our latest episode. Connect with us here or through our social media channels — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and business knowledge, check out the eCommerce Fastlane Insights Blog for the most up-to-date strategies and tactics.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.