eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Steve Hutt | Shopify and eCommerce Expert
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Jun 18, 2024 • 39min

Clearco's Non-Dilutive Funding Powers eCommerce Success Stories Like Adventure Challenge

Welcome to another episode of eCommerce Fastlane. Today, we have two amazing guests: Andrew Curtis, the CEO of Clearco, and Tim Marinello, the COO of The Adventure Challenge.Clearco is changing the game for ecommerce businesses by giving them new ways to get funding to grow. Andrew explains how Clearco helps all kinds of ecommerce entrepreneurs with fast, flexible funding. Tim shares the exciting story of how The Adventure Challenge used Clearco’s funding to expand worldwide, work with big retailers, and manage their seasonal sales cycle.We also discussed important topics like the challenges of marketing today, why data integrity matters, and how to succeed in selling in multiple places. You’ll learn about Clearco’s unique invoice funding model and how it helps brands grow in a smart way.Whether you want to diversify where you sell or get fair funding to take your business to the next level, this episode is full of valuable insights.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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Jun 4, 2024 • 46min

Breaking The Black Box: How AI And Micro Experiments Transform Digital Marketing With Udayan Bose Of NetElixir

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Udayan Bose, the Founder and CEO of NetElixir.In this episode, we explore the evolution of digital marketing and the challenges businesses face with the growing lack of transparency and control on platforms like Google and Meta. Udayan reveals how NetElixir is breaking the "black box" of advertising through innovative strategies like micro-experiments, AI-powered customer segmentation, and the concept of aggregation of marginal gains. By focusing on identifying and targeting high-value customers, while also enhancing retention efforts, businesses can achieve significant improvements in their bottom line.We also discuss real-world success stories, like compression stocking company Ames Walker, which experienced an impressive 50% boost in growth after implementing NetElixir's solutions. The extra margins generated allowed the founders to reinvest in their business, hire more employees, and expand into new product lines.Tune in to this exciting episode to learn how NetElixir is revolutionizing the digital marketing landscape and helping businesses of all sizes achieve remarkable growth.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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May 31, 2024 • 43min

The Power Of AI: Transform Your Amazon Marketing Strategy With Kazam

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Kusha Kavandi, the Founder and CEO of Kazam.In this episode, host Steve Hutt is joined by guest Kusha Karvandi, founder of Kazam, to discuss the changing dynamics of selling on Amazon and how his AI-based software is revolutionizing Amazon advertising for brands. From navigating the complexities of Amazon's increasing fees to unlocking the power of targeted advertising and optimizing product listings, Kusha shares invaluable insights on how businesses can scale and succeed in the competitive e-commerce space. Join us as we uncover the secrets to maximizing profitability on Amazon and staying ahead of the curve with innovative solutions like Kazam.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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May 31, 2024 • 37min

Breaking Barriers In Fashion: How Dapper Boi Is Redefining Inclusive Apparel On Shopify With Vicky Pasche

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Vicky Pasche, the Founder and CEO of Dapper Boi.In this episode, Vicky shares the incredible journey of how she and her wife, Charise, identified a significant void in the market for non-binary clothing and launched Dapper Boi in 2015 through a successful Kickstarter campaign. From appearing on Shark Tank to leveraging platforms like TikTok and Shopify, Vicky reveals how Dapper Boi has grown into a community-focused brand that's impacting lives and fostering inclusivity.We'll dive into the strategic use of social media, the unique challenges of manufacturing, and the vital role of community engagement in building a loyal customer base. Plus, Vicky will share some of the heartwarming and transformative stories from their customers, emphasizing the profound impact that authentic, inclusive clothing can have on individual self-confidence and well-being.Get ready for a compelling conversation filled with actionable insights, powerful stories, and invaluable lessons for any entrepreneur looking to make a difference. This is an episode you won't want to miss! Let's get started.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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May 31, 2024 • 40min

Behind The Scenes Of Perishable Shipping: Meet Grip, The Startup Spearheading Innovation With Juan Meisel

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Juan Meisel, the Founder and CEO of Grip.Grip launched in 2022 and has quickly become one of the fastest-growing companies in the perishable shipping industry. Their success is largely thanks to a strong focus on customer satisfaction and actively involving customers in product development from day one.Juan will share his journey from leading logistics at ButcherBox, one of the largest direct-to-consumer meat companies, to founding Grip. He'll shed light on the unique challenges of delivering fresh and frozen products to customers' doorsteps quickly and reliably. We'll explore how Grip's innovative AI-powered shipping engine optimizes deliveries based on factors like weather, temperature, and carrier performance to significantly reduce shipping costs by 30% and improve on-time deliveries.Additionally, we'll discuss how the COVID-19 pandemic has impacted consumer behavior, leading to a rise in fresh meal kit and grocery deliveries to homes. Juan will also share how Grip handles the complex issue of returns for perishable goods that can't be restocked due to food safety risks.Whether you're an ecommerce entrepreneur or a seasoned online retail veteran, this episode will provide valuable insights into mastering logistics for shipping fresh and frozen products.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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May 15, 2024 • 37min

Drive Sales And Loyalty: Expert Insights Into Gatsby’s Impact On Klaviyo List Growth And Revenue

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Brett Bernstein, the Founder and CEO of Gatsby.Discover how Gatsby's new accessible pricing model, akin to Klaviyo's, is revolutionizing the way brands of all sizes scale their marketing efforts. Brett will walk us through Gatsby's seamless 30-minute setup process, its robust features like coupon codes, tracking referral sales, and the new functionality for capturing customer data directly through Instagram DMs.We'll also explore how Gatsby integrates with major platforms like Klaviyo and Shopify, enhancing your ability to engage customers and convert followers into brand advocates—all while navigating the ever-evolving landscape of social media algorithms.Join us as we unpack the impressive impacts of list growth on revenue, discuss innovations in ambassador marketing, and hear real-world success stories from brands that have achieved significant growth through Gatsby. Whether you’re a small startup or a large enterprise, today's episode is packed with insights that could redefine your approach to eCommerce marketing. Let’s get started!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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May 13, 2024 • 41min

Cart Recovery Secrets Revealed: How CartBoss Drives Impressive Results For Shopify Stores

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Tadej Bogataj, the Co-Founder of CartBoss, a company that is transforming the way eCommerce businesses leverage text message marketing. CartBoss offers a robust platform that enables you to send abandoned cart reminders and win-back messages, which not only boast impressive open and conversion rates but also maintain exceptionally low unsubscribe rates of less than 1%.One of the standout features of CartBoss is its commitment to making compliance with legal and privacy regulations like GDPR a breeze. Moreover, their seamless integration with popular eCommerce platforms such as Shopify allows you to effortlessly set up checkout extensions and automatically incorporate discount codes into your messages.Throughout our discussion with Tadej, we will explore the strategic benefits of incorporating SMS marketing into your eCommerce store's strategy. You'll gain valuable insights into how these targeted messages can significantly increase your sales and keep your customers engaged at an unprecedented level.If you're prepared to elevate your online store to new heights, this episode is a must-listen. Join us as we uncover the remarkable potential of SMS marketing with CartBoss and learn how you can start implementing these powerful strategies in your own business today.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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May 3, 2024 • 40min

Platter: The New Way To Build A High-Converting Shopify Storefront

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Ben Sharf, the Co-Founder of Platter. Platter is a game-changing company that's transforming how Direct-to-Consumer (DTC) brands optimize and manage their Shopify stores. Ben brings a fascinating background to his role, having been a Division 1 hockey player and an eCommerce expert at GoPuff, which gives him a unique perspective on discipline and innovative thinking.In this episode, Ben shares incredible insights into how Platter has helped businesses like Caged, a brand that jumped from 7-figures to 8-figures in revenue, largely due to Platter's optimization strategies. He explains Platter's unique approach to streamlining operations, reducing app overload, and dramatically increasing conversion rates. By using Platter's bundled theme app, brands can significantly improve site performance and profitability.Throughout our conversation, Ben reveals how companies can save money, boost customer conversions, and simplify their tech stacks, ultimately making their eCommerce platforms faster and more efficient. If you're looking to take your Shopify store to the next level, you won't want to miss this episode packed with valuable tips and strategies from one of the industry's leading experts. Get ready to learn how to revolutionize your online business with Platter's cutting-edge solutions!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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May 3, 2024 • 49min

Scaling Success: Inside Scoop With Jason Wojo On Driving Multi-Million Dollar Growth

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Jason Wojo, the Founder and CEO of Wojo Media.Renowned for his expertise in scaling businesses through strategic advertising, Jason has overseen Wojo Media's impressive journey, helping over 1300 businesses achieve 6, 7, and even 8 figure revenues, cumulatively generating over $122 million in online sales.In this episode, Jason shares his invaluable insights on navigating the shifting sands of digital advertising post-iOS updates and the so-called cookie apocalypse. He'll discuss the deployment of technologies like Triple Whale and Hyros to tackle issues around ad attribution and maintaining compliance with ever-tightening data privacy laws. Plus, he’ll shed light on his holistic approach to marketing, emphasizing the importance of tracking financials, leveraging email marketing, SEO, customer lifetime value, and more, beyond just focusing on Return On Ad Spend (ROAS).We'll also touch on the emerging trends, such as connected TV advertising and the potency of brand storytelling, and explore the technical challenges and strategies for content creation across diverse platforms, including TikTok and YouTube. Stay tuned as we uncover the strategic thinking and innovative methods that have placed Jason Wojo at the vanguard of online advertising. Join us on eCommerce Fastlane to accelerate your pathway to eCommerce success with insights from the top minds in the industry.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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Apr 25, 2024 • 35min

The Media Is Hungry To Hear Your Ecommerce Brand Story And Link To You With Chris Panteli Of Linkifi

Welcome to another exciting episode of eCommerce Fastlane. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining the nuances of white hat, black hat, and gray hat SEO practices, and why sticking to Google-friendly techniques is essential for lasting success.Together with our host, Steve Hutt, we’ll explore how Linkifi leverages PR campaigns and platforms like HARO to earn credible media links, and why earning links organically can significantly boost your site's authority and traffic. Chris will also share real-life examples showcasing the transformative power of targeted digital PR strategies in both the UK and US markets.Stay tuned as we uncover the strategies that have helped Linkifi not only survive but thrive by creating valuable connections and driving growth for ecommerce brands in the highly competitive Shopify ecosystem. Plus, don’t miss out on an exclusive 15% discount for our listeners and insights into leveraging tools like rebuy for enhancing your Shopify store's personalization. Get ready to accelerate your ecommerce journey with today’s episode of eCommerce Fastlane!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

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