Informed: the podcast for LinkedIn® users
John Espirian
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.
It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.
But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.
The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.
John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.
But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.
The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.
John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
Episodes
Mentioned books
Mar 4, 2023 • 1h 7min
Revealed: Unlock the Power of LinkedIn with This Simple Engagement Strategy!
Commenting frequently is a LinkedIn superpower. If you did nothing else on LinkedIn, you could still achieve success by commenting on others content. This week, I will explain why and reveal my recommended LinkedIn engagement strategy. Plus several new LinkedIn features. Welcome to the 385th edition of LinkedInformedMentioned in this episode:This show was created by the original host of the show, Mark Williams.
Feb 18, 2023 • 1h 3min
Like or Comment?
Should you Like (React) a post or comment on it❓ Which is best for you and which is best for the post creator?❓ Do you want others to Like or comment on your posts❓ In this edition of LinkedInformed I will attempt to answer these three questions, plus; LinkedIn are laying off staff The best times to post on LinkedIn Is there a workaround to pinning a top comment on your post? The evil of ChatGPT - misuse of AI is happening already on LinkedIn! The best way to use the new 'Star' inbox feature Post of the week Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Feb 11, 2023 • 56min
'You' vs 'Work You' on LinkedIn
Does your employer encourage you to develop your authentic voice on LinkedIn? Many organisations are starting to understand the benefits of doing so.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Jan 28, 2023 • 56min
LinkedIn and ChatGPT
As I continue my journey with ChatGPT, I discover why it's called a 'chat' and learn how to utilise it better in LinkedIn posts, articles and profiles. Also, Microsoft results show modest sales growth for Linkedin but they have now reached the 900m member milestone. Plus a couple of new features and a joyous post of the week!Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Jan 21, 2023 • 1h 8min
Authenticity in an AI World
Producing an authentic profile on LinkedIn used to be an advantage...with the growth of ChatGPT it's becoming an essential tool to prove that you are real! That plus; 4 new features/changes to LinkedIn My assessment of Tomer Cohen's recent podcast interview LinkedIn search parameters are unreliable Some interesting LinkedIn stats Do LinkedIn really know a good profile when they see one? Post of the week Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Jan 7, 2023 • 1h 3min
A 2023 Wish List For LinkedIn
Happy New Year! This week I explain my 11 key wishes for LinkedIn this year, some are design/functional changes I want LinkedIn to make, and others are related to how the community behaves and use the platform. PLUS - Post of the year 2022 and of course, the first post of the week for 2023Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Dec 17, 2022 • 56min
The Highlights of 2022
This week I look back at my disastrous predictions for LinkedIn in 2022 and what actually did happen by highlighting my 10 favourite new features of the year.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Dec 10, 2022 • 57min
Who Are Your LinkedIn Posts For?
Are you posting the content you want your audience to see or what they really want to see? This week, I tackle this issue plus; An update on LinkedIn competitors Why multi-image posts are awful! What to do when you see a typo in someone's content New creator analytics New products search 41 Big Ideas that will change our world in 2023 Are ads killing your feed? New SEO for Articles / Newsletters Why has date connected been 'de-ramped'? Do LinkedIn Pods Work? Post of the week Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Nov 26, 2022 • 1h 8min
The F Word on LinkedIn!
Fake, fake, fake! Fake profiles are everywhere! And they are in danger of killing this valuable resource What can LinkedIn do to stop them and what can we do to help? This week, I talk about this important subject and Candyce Edelen shares a story about that reveals how far some organisations go to 'game the system'.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Nov 19, 2022 • 54min
How to improve your homepage feed
Are you bored by your feed❓ Do you see too many viral posts or content from the same authors? Perhaps you could try one of your other 2 feeds? Also; Profile verification won't happen for small company employees New industry classifications might impact your profile Auto-captions are finally here! Native post-scheduling insights The author of this post of the week got banned for replying too much! Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
