July 23rd 2022. Having been away for a few weeks, partly holiday, partly family health issues…I needed to catch up with what’s been happening so who better to call than our good friend John Espirian.

What are you doing with your connections? Are you just engaging with their content and occasionally sending them a message or are you making the effort to talk with them face to face? This week I talk with Kathryn Strachan, the MD and Founder of Copy House, a technology content marketing agency about how she has used a LinkedIn outreach strategy successfully on LinkedIn.

Do you need it? Is it worth the money? Which one is most suitable? It’s been over 3 years since I covered premium upgrades so I thought it was time for a bit of a refresh.

Should LinkedIn primarily be a source of information or a networking platform? Inspired by an interesting post I saw about the problems associated with posts that contain links. Plus plenty of new and rumored features and of course a brilliant post of the week.

Why do people post images of themselves on their LinkedIn posts? Does it help with engagement or is it just egotistical nonsense? This week I discuss this with Lynnaire Johnston and you might be surprised at the conclusions!

LinkedIn connections: Do you need them? How many is enough? Are they overrated? Is it better to have followers? Plus changes to the feed algorithm, a 16-year-old gets banned and a brilliant post of the week from an Uber driver!

You sit down to write that LinkedIn post. You have a good topic but you know it’s important to stop the scroll with a strong headline and motivate those who read it to comment…and you're stuck! Maybe a robot can help? Have you considered the benefits of using AI to stimulate better copy ideas and structure?

LinkedIn produce a new feature that is unlikely to deliver exciting results yet marketing professionals get excited about it. Is there a danger that they are guilty of being the emperors’ weavers?

The marketing department, the recruitment team, sales executives, and other employees are active on LinkedIn but there’s no sign of the CEO or other occupants of the boardroom. Why your leaders should be more visible on LinkedIn.

You want your posts to be highly visible but you are concerned that if you publish the sort of content that is typically popular on LinkedIn, you might damage your credibility. It sounds like you need to find your sweet spot!