Informed: the podcast for LinkedIn® users
John Espirian
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.
It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.
But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.
The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.
John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.
But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.
The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.
John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
Episodes
Mentioned books
Apr 23, 2022 • 41min
The Emperors New Clothes
LinkedIn produce a new feature that is unlikely to deliver exciting results yet marketing professionals get excited about it. Is there a danger that they are guilty of being the emperors’ weavers?Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Apr 9, 2022 • 59min
Where Are Your Leaders?
The marketing department, the recruitment team, sales executives, and other employees are active on LinkedIn but there’s no sign of the CEO or other occupants of the boardroom. Why your leaders should be more visible on LinkedIn.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Apr 2, 2022 • 1h 7min
The Content Sweet Spot
You want your posts to be highly visible but you are concerned that if you publish the sort of content that is typically popular on LinkedIn, you might damage your credibility. It sounds like you need to find your sweet spot!Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Mar 26, 2022 • 1h 2min
Clickbait
A Sensational headline tricks you into opening a full post or article and rather than presenting the intended purpose the headline promises, the accuracy and quality are questionable. This is commonly known as Clickbait but do we get it on LinkedIn and is it always a bad thing?Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Mar 12, 2022 • 1h 5min
Accelerator Program Update
Since the start of this year, the first cohort on the Creator Accelerator Program have been posting content on LinkedIn. So are they accelerating or misfiring? Let’s take a look at the five I selected to follow.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Mar 5, 2022 • 59min
LinkedIn Content Search
There are lots of good reasons why you should use LinkedIn's post search feature...and they've just some excellent new filters to it!Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Feb 26, 2022 • 58min
The LinkedIn Podcast Network!
New Podcast network Why video captions are important What to do if your post gets taken down Better post analytics coming soon Does reducing connections improve post reach? New features to services page CAP expands to India Post of the week Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Feb 19, 2022 • 1h 11min
Storify Your Profile
I’ve been thinking about profiles and what we could do to make our profiles more interesting and personalised so I’ve come up with some ideas...Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Feb 12, 2022 • 45min
How to Personalise Content
We all know that posts on LinkedIn that are 'personal' attract more engagement and views but taking a personal approach to content, is not an easy thing for most of us. In this episode, I share some useful tips on how to bring your personality to your postsMentioned in this episode:This show was created by the original host of the show, Mark Williams.
Jan 29, 2022 • 56min
Targeting your content
Who are your followers and how many of them are your target audience? In addition, how many of them actually see your content? We work hard to produce great quality content but are the right people seeing it? Is this something we can control? The answer is yes…and no!Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
