Marketing Made Simple

Tyler Pigott, a StoryBrand Certified Guide and the brain behind Lone Fir Creative, explores the art and science of building a referral-based business. Hear actionable insights on approaching potential clients, the power of simplicity in outreach, and the balance of new and old in business. Discover how to leverage your existing network to drive business growth and set the stage for a profitable future!

Marketers in 2023 face uncertainty due to the volatile economy and speculation about a recession. The podcast discusses how to navigate these challenges, innovate for existing customers, and repackage products to solve customer problems. Tips include creating new lead generators, exploring different niches, and making small changes in business strategy.

Learn how to write an effective sales email with real-life examples. The hosts facilitate a marketing consultation between a fitness company and a StoryBrand Certified Guide. They discuss the importance of understanding customer needs, articulating unique problems, and using proven language. The chapter also covers simplifying the website, focusing on a specific product, and writing a powerful sales email to grow the business.

Learn how to write effective sales emails that engage your audience and prompt them to take action without feeling manipulative. Discover the 8 things you need to include in your sales email to improve the customer's life. Gain tips on creating a sales letter and the importance of a brand script. Understand the power of a clear and consistent message in sales emails and how to connect with customers on a personal level.

Learn how to improve your newsletter strategy by creating nurture emails that add value to your audience. Get tips on booking vacations, planning group trips, and growing your business through email marketing. Discover the importance of nurture emails in building customer relationships.

Learn how to create effective sales funnels with nurture emails. Discover the power of staying connected with customers through email. Understand the value of nurture emails in building customer relationships. Explore the benefits of using a nurture email series in email marketing. Learn the importance of building and growing an email list.

Learn how to create effective lead generators for niche businesses, even if you don't traditionally offer informational products. Get insights and ideas for crafting visually appealing lead magnets. Explore the potential market for selling durable and unique furniture. Apply the Storybrand framework to clarify your message and create valuable lead generators that solve customers' problems.

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Many businesses would say they have a solid marketing strategy in place. But in reality, most of those companies don't have a systematic way to capture leads, follow up with them, and convert them into paying customers. And without that capability, "marketing" is more like a gamble than a sure-fire investment generating a return for the business. In today's episode, J.J. and April talk with StoryBrand Certified Guide, David Lillard, about the importance of having a great lead magnet so you can build your email list. JJ, April, and David discuss how less than 5% of the clients they've ever worked with have had a solid lead generator in place and how they helped them fix that. Tune in now to get practical tips and ideas for a lead magnet you can use in your own business so you can stop gambling away your marketing dollars – and start using them where it counts. Contact StoryBrand Certified Guide David Lillard directly at MarketingMadeSimple.com/David-Lillard. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing. -- One of the biggest requests we get at Marketing Made Simple is for us to review our listener's websites. Even when you use the StoryBrand framework, you want feedback from an expert so you know you've got it right! That's exactly why we have StoryBrand Certified Guides. In today's episode, you get a behind-the-scenes look at a website transformation with StoryBrand Certified Guide, Amy Schutte, and business owner, Christie Wild. Christie is the founder and owner of WritersWhoRun.com, a small business helping people combine their love for running and writing. Christie needs help using the StoryBrand framework to transform her website, and you'll get to hear how Amy and J.J. help her do that. Tune in now to get insider tips for your own website! Contact StoryBrand Certified Guide Amy Schutte directly at MarketingMadeSimple.com/Amy-Schutte. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing. -- Most businesses focus so much on how their website looks that they neglect opportunities to drive conversions. But a good website does both! Think about interior designers. When they redesign a living room, they aren't only thinking about aesthetics – they're thinking about functionality and the needs of the household. The same is true for your website. It should look and feel good, but it should also serve the needs of your business – sales! In today's episode, J.J. and April talk with StoryBrand Certified Guide, Amy Schutte, about creating a website that feels undeniably like your brand but also gets results. You'll learn key aspects to creating a homepage that makes people feel good about being there – but also takes them on a journey to purchase from you. Tune in now to apply these tips to your homepage so you can drive more sales and serve more customers! Contact StoryBrand Certified Guide Amy Schutte directly at MarketingMadeSimple.com/Amy-Schutte. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand