Marketing Made Simple

Are you underestimating the impact of email marketing in today's digital landscape? Amidst the noise surrounding social media and other digital channels, email remains a crucial tool for connecting with your audience on a personal level, owning your customer list, and boosting sales.   In this episode of Marketing Made Simple, Macy Robison, Director of the StoryBrand Guide Program, returns to share invaluable insights and practical advice for leveraging the power of email to achieve remarkable results. Whether you're a business owner seeking cost-effective marketing strategies or a marketer looking to enhance your campaigns, this episode will equip you with the knowledge and strategies to harness the full potential of email marketing.   --   Happy 2nd Anniversary Hero Makers! To celebrate two whole years of the Marketing Made Simple Podcast, we’re giving you a FREE 7-Day Trial of Business Made Simple, which includes the StoryBrand Messaging Framework Course and Marketing Made Simple Course. Just go to BusinessMadeSimple.com/Celebrate.   Not only that, your 7-day trail also gives you complete access to the entire library of courses on business topics like leadership, sales, product optimization, and more.   Start your free 7-day trial now at BusinessMadeSimple.com/Celebrate.   This offer expires July 7th, so don’t wait!   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Happy 2nd Anniversary Hero Makers! To celebrate two whole years of the Marketing Made Simple Podcast, we’re giving you a FREE 7-Day Trial of Business Made Simple, which includes the StoryBrand Messaging Framework Course and Marketing Made Simple Course. Just go to BusinessMadeSimple.com/Celebrate.   Not only that, your 7-day trail also gives you complete access to the entire library of courses on business topics like leadership, sales, product optimization, and more.   Start your free 7-day trial now at BusinessMadeSimple.com/Celebrate.   This offer expires July 7th, so don’t wait!

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Raising money for nonprofits is notoriously difficult. Before a donor is willing to contribute to your cause, they have to buy in on your mission and also trust that you’ll use their funds wisely. To top it all off, many donors don’t stick around for the long haul and you’re always in a vicious cycle of needing to find fresh donors to keep your organization alive and running. All of this can leave you wondering: Will fundraising always be an uphill battle, or is there a better way?   In today’s episode, J.J. and April talk with Cathy McIntosh (StoryBrand Certified Guide), Jake Jordan (Business Made Simple Certified Coach), and James Thorne – authors of the book “Lasting Donor Locator.” These three nonprofit experts share how you can use storytelling in your social media to find new and lasting donors to partner with your organization. The secret? Stop trying to convince people to care about your mission. Instead, find people who are already passionate about the cause and invite them to join you! Tune in now to learn how your organization can use social media to do just that.   You can order “Lasting Donor Locator” directly from their website at quirk.guide/Lasting-Donor-Locator-Book or wherever you buy books.   You can also get access to Quirk's FREE guide to 3 templates that will help you refocus your social media strategy at quirk.guide/3-Surprising-Social-Media-Templates.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Are you using LinkedIn to post your resume, get a job, and fight off cold messages from sales people you don't know? If this is you, you're not alone. But, LinkedIn can be used for so much more than this, especially if you're a marketer. Over the last few years, LinkedIn has morphed from a bulletin board to a community. And the people who are winning on LinkedIn? They provide value.   In this episode, J.J. and April talk with StoryBrand Certified Guide Mo Regalado about the biggest mistakes marketers make on LinkedIn and how to avoid them. Additionally, they'll share how to create engagement, community, and ultimately business on LinkedIn.   Contact StoryBrand Certified Guide Mo Regalado directly at MarketingMadeSimple.com/MoRegalado.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand  

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Have you been avoiding TikTok because it seems overwhelming? We get it. Many marketers and business owners feel like TikTok is just too much. It seems a massive thing to add to your to-do list and you wonder if the investment will even be worth it. But what if TikTok isn’t as complicated as it seems and could actually help your business make a lot more money?   In today’s episode, J.J. and April talk with StoryBrand Certified Guide and Business Made Simple Certified Coach, Eric Williams about how to use TikTok to market your business. Eric personally uses TikTok to reach new customers and shares 3 insider tips that help demystify what it takes to market on TikTok effectively. Tune in now and discover how TikTok is much more than Gen Z’s favorite new app – it’s where your ideal customers are hanging out and can be a money-making machine for your business.   You can also contact StoryBrand Certified Guide Eric Williams directly at MarketingMadeSimple.com/EricWilliams.   Follow Eric on TikTok and watch the videos he and J.J. discussed in this episode: https://www.tiktok.com/@businesscoacheric   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand    

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Marketing your business on Instagram can feel overwhelming and confusing, especially if you’re the face of your company. Should you have two separate profiles? How do you leverage the algorithm? Should you ever share personal posts? When you don’t know the answers to these questions, you can end up confusing your audience and hindering the growth of your business.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide Jill Pickering and business partner, Kate Rapier – a dynamic duo offering personal branding coaching and creative content creation. With years of experience in social media marketing, Jill and Kate share their top three tips for business owners and personal brands who want an easy but effective Instagram strategy. Tune in now to learn how to make Instagram work for your business so you can post content with confidence and clarity instead of stress and confusion!   Get access to Jill and Kate's free guide, "8 Ways to Skyrocket Your Engagement on Instagram", at Stan.Store/JillAndKate.    You can also contact StoryBrand Certified Guide Jill Pickering directly at MarketingMadeSimple.com/YourCreativeCoaches.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Businesses and marketers face an important question: how “real” will you be on social media? We all see popular brands who keep their social media super professional – like Anthropologie or Williams Sonoma. But we also see successful brands that are much more raw and unfiltered like Gary Vaynerchuck. Then, there are brands that fall somewhere in between, like Chip and Joanna Gaines’ Magnolia brand. With so many successful brands sharing content with different degrees of what’s usually considered to be professional, how can you know which approach is right for you?   In today’s episode, J.J. and April talk with Tami Enfield, StoryBrand Certified Guide and Founder and CEO of Brand Yourself Consulting. Tami points out that we all need a framework to decide what content we should be sharing with our audiences. Tune in now to learn her CANDID content framework, an acronym that stands for Connection, Aligned, Narrative, Daring, Inspiration, and Delightful. When you learn how to filter your social media decisions through her framework, you’ll feel confident in your ability to build empathy with your audience without sacrificing your authority as a guide who can help.   You can contact StoryBrand Certified Guide Tami Enfield directly at MarketingMadeSimple.com/Tami-Enfield.     RESOURCES & LINKS REFERENCED IN THIS EPISODE: Dive deeper into Tami's CANDID content framework here: https://info.brandyourselfconsulting.com/candid-content-playbook-form   Tami's LinkedIn post -  https://www.linkedin.com/posts/tamienfield_businessowners-socialmedia-brand-activity-7024416111853006849-pkWa/?utm_source=share&utm_medium=member_desktop   Elyse Myers' "Go Find Less" Instagram post: https://www.instagram.com/reel/CoIQwrQNV8m/?utm_source=ig_web_copy_link    Jenny Schatzle's Instagram post: https://www.instagram.com/reel/CpIf8YDJx0q/?utm_source=ig_web_copy_link   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand  

Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in July and includes…     Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the country Hands-on training using StoryBrand’s messaging and business growth frameworks   Spots to fill up quickly, so apply now before May 19 at StoryBrand.com/Guide.   --   When it comes to creating content for social media, most people come up with their posts on the fly. But constantly having to think of something new, fun, and creative is exhausting – especially when you’re posting several times a week! Creating content on the spot leads to mediocre content that doesn’t serve your audience, which often turns into not posting at all. If you want to start creating engaging content AND make social media easier, you need a better plan!   Today, J.J. and April are continuing our series all about social media by revisiting a past episode of the podcast. In this replay, StoryBrand Certified Guide James Hannan joins the conversation to break down how to build a content calendar for social media so your posts are intentional, timely, and meet your goals. If you want to make social media both higher quality and easier, this episode is for you!   You can contact StoryBrand Certified Guide James Hannan directly at ClarifyYourMessage.com/Results.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in July and includes…     Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the country Hands-on training using StoryBrand’s messaging and business growth frameworks   Spots to fill up quickly, so apply now before May 19 at StoryBrand.com/Guide.   --   Adding visual media to your marketing strategy can feel daunting. If you do it yourself, how can you make photos and videos look professional? Is it better to hire someone? And if you’re a visual media professional, how can you incorporate the StoryBrand philosophy into your work? Whether you’re a business owner, a videographer, or a photographer, learning how to tell stories with visual media is key to growing your business in 2023.   In today’s episode, J.J. and April talk with Senior Designer, Tessa Voccola and Videographer, Zach Camp from RVRB, a StoryBrand Certified Agency. Tessa and Zach give 8 tips for shooting great videos and photos, whether you’re using professional equipment or the iPhone in your pocket. Tune in now to learn how you can use the StoryBrand framework in your visual media and get your message out to more people!   Contact StoryBrand Certified Agency RVRB directly at MarketingMadeSimple.com/RVRB.    --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 9 - 10, 2023:  StoryBrand.com/LIVE   StoryBrand is coming to London! Join Donald Miller and Dr. J.J. Peterson for a 2-day, in-person workshop to completely revamp your marketing in less than 48 hours. When you register by April 28th and use discount code LONDON2023, you’ll get $200 OFF your registration (approximately £161 off, subject to exchange rates). StoryBrand.com/London   --   Do you feel overwhelmed by the amount of work social media marketing seems to take? In today's digital world, it's no secret that social media can be a powerful tool for businesses to reach their target audience. But for many entrepreneurs and small business owners, taking time to post on social media feels like a chore and doesn't have the impact they hoped for.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Danielle Bornowski, about how you can streamline your social media strategy and make it more doable, enjoyable, and effective. Danielle shares how simple strategies like being consistent, providing value, and scheduling time to batch content can make a huge difference and save business owners a lot of time. Tune in now to learn tips and tricks from a social media pro with a track record of helping small business owners grow their online presence!   Contact StoryBrand Certified Guide Danielle Bornowski directly at MarketingMadeSimple.com/Danielle-Bornowski.    --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand