If you’re stretched thin and having trouble recruiting the right people to join your team, it can feel like an uphill battle. You have to keep doing the work at hand while taking on the time-consuming task of hiring new team members. It can be discouraging, especially when so many businesses are struggling to find good employees.   In today’s episode, J.J. and April talk with Becky Martin, StoryBrand Certified Guide, about how the StoryBrand framework can help you find the right people faster. Listen in to learn 4 key tips on using the StoryBrand framework in your hiring process so you can recruit top talent and grow your company: 1) Be clear 2) Share testimonials 3) Incorporate aspirational identity 4) Include a 3-step plan.   Contact StoryBrand Certified Guide Becky Martin directly at MarketingMadeSimple.com/Becky-Martin.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Working with bigger clients usually means a bigger paycheck, but it can be hard to get past the gatekeeper and convince the decision maker to work with you. If you’re not used to selling to larger businesses, you might assume that the gatekeeper is going to communicate the right information up the chain. But in reality, it will be more like a game of telephone where your message gets lost in translation, costing you important business deals.   In today’s episode, J.J. and April talk with StoryBrand Certified Agency Owner, David McAndrews. With expertise selling B2B, David shares some key tips for turning gatekeepers into your brand’s champion so your message gets through to the right people. Listen in as David shares three important tips for selling B2B so you can start landing your dream clients and closing bigger deals.   Contact David McAndrews of Goalpost Group, a StoryBrand Certified Agency, directly at MarketingMadeSimple.com/David-McAndrews.   --   CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Have you ever felt like your marketing message just isn’t coming together? It can be mind-numbing to stare at a blank screen, constantly deleting the few words you manage to tap out on your keyboard. When the words don’t flow easily, it can bring up questions like, “why is it so hard to explain why my business matters?!” or “I’m a marketer, why isn’t this easier?!”   In today’s episode, J.J. and April share a marketing makeover story featuring Stacey Brown Randall, an author, podcast host, and entrepreneur teaching people how to grow their businesses with referrals. Even though Stacey has a successful business (featured in Forbes and Fox Business!), she struggled to find the words to market her business. Listen in as Stacey and her StoryBrand Guides, Angie Schultz and Kelly Hartnett, share the process of transforming Stacey’s marketing and finding the right words to help her make more money.   Contact StoryBrand Certified Guide Kelley Hartnett directly at MarketingMadeSimple.com/KelleyHartnett.   Contact StoryBrand Certified Guide Angie Schultz directly at MarketingMadeSimple.com/Angie-Schultz.   Learn more about Kelley and Angie's client, Stacey Brown Randall, at StaceyBrownRandall.com.   --   CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

With the end of the year on the horizon, are you finding yourself feeling sluggish and unmotivated with your business and marketing efforts? You’re not alone! That’s why our newest Marketing Made Simple Podcast series is called “Energize.” From now until the end of the year, each episode will be centered around giving you the specific tips you'll need to reenergize your marketing and gain back momentum. If you need an extra boost, this series is for you!   In today’s episode, you'll hear an inspiring testimonial from Tom Cooper, past attendee of the StoryBrand Marketing Workshop. Listen in and learn how implementing the StoryBrand marketing framework can energize your marketing and in turn, your entire organization going into 2023!   Do you really want to energize your marketing and messaging heading into the new year? Then register today at StoryBrand.com/LIVE for the upcoming StoryBrand Marketing Workshop. Work directly with a coach who will show you how to fix your marketing in just two days (December 6 & 7, 2022) and create a clear Brandscript that actually compels customers to buy from you! Register for the StoryBrand Marketing Workshop now at StoryBrand.com/LIVE.   --   CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year.    If you're running a local business, you know your marketing strategy needs to look different than online businesses or location-agnostic companies. You may even find your tried and true marketing plays aren't working when your potential customers are all local, especially if you're in a small town.   In this episode, J.J. and April talk with talk with StoryBrand Certified Guide Laura Capes Terry all about how to market locally with a focus on word of mouth marketing. They share three keys to building trust within your community and creating hyper local ads so customers start spreading the word and more people show up at your door.     Contact StoryBrand Certified Guide Laura Capes Terry directly at MarketingMadeSimple.com/Laura-Capes-Terry.   --   CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY 2 DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND LIVE WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/Live   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year.    Asking people for money can feel awkward and intimidating, even if you’re fundraising for an amazing cause! Not only is it hard to find the right words, there’s often enormous pressure when you know how much every gift matters for your organization. But fundraising doesn’t have to feel like a heavy burden. When you use the StoryBrand framework, you’ll be able to approach fundraising with confidence and poise.   In today’s episode, J.J. and April talk with Casey Fuerst, Owner and CEO of Tic Tac Toe Marketing and StoryBrand Certified Guide, about how the StoryBrand framework can help fundraisers make their donors the hero of the story. Listen in to learn how changing your perspective on fundraising and making donors an integral part of your organization’s story will help you raise more money and impact more lives – including your donors’ lives!   Contact StoryBrand Certified Guide Casey Fuerst directly at MarketingMadeSimple.com/CaseyFuerst.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year.    Does your company do so much that it’s hard to explain what you offer? If you try to communicate too many things to your audience, they won’t know what to do with your products and services. Instead of becoming a part of people's lives, you’ll go into the “junk drawer” of your audience’s minds! They won’t take action on your offer because they don’t understand where it belongs.   In today’s episode, April and J.J. talk with StoryBrand Certified Guide, Stacey Moore, about how companies with multiple products can simplify their marketing and get more conversions. One of the best ways to do this is by creating a website that is strategically designed to communicate multiple offers. Listen in to learn how a multi-product website should be structured differently than a regular one and how a few simple adjustments can make a big difference for your customers!   Contact StoryBrand Certified Guide Stacey Moore directly at MarketingMadeSimple.com/Stacey-Moore-Studio.   --   PRE-ORDER DONALD MILLER'S NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH: GrowYourSmallBusiness.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

The StoryBrand framework is all about clarity. But will using the StoryBrand framework make you sound boring? In today’s episode, J.J. and April tackle this question with the help of Jessie Congleton, StoryBrand Certified Guide and professional copywriter and marketing strategist. As a copywriter who has crafted messaging for multiple brands, Jessie provides expert advice on how to create authentic, personality-packed copy without sacrificing clarity.   First, Jessie recommends writing with clarity first and infusing personality later. According to Jessie, the best way to build a clear message is by using the StoryBrand BrandScript. Once you have your core messaging nailed down, Jessie suggests bringing in your personality in these key areas on your website: 1) In the section where you explain the philosophical problem you solve and the why behind your brand 2) In the section where you lay out the plan for your customers to buy your product. Listen in to learn how you can infuse personality into these key areas and help your brand stand out in the market!   Contact StoryBrand Certified Guide Jessie Congleton directly at MarketingMadeSimple.com/JessieCongleton.   Businesses Jessie referenced in this episode: CornerPostMeats.com KikiAndLuluco.com BougieDawg.co   --   PRE-ORDER DONALD MILLER'S NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH: GrowYourSmallBusiness.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Have you experienced success after implementing the StoryBrand Framework to clarify your messaging and marketing? We want to hear about it! Call 615-649-0705 and share your story of success in a voicemail before Friday October, 14 for a chance to have it featured on an upcoming episode. Just call 615-649-0705 to share your story of success. We can't wait to hear from you!   Many people are uncomfortable putting the words “church” and “marketing” in the same sentence. Does “marketing” have a place in faith-based organizations? At StoryBrand, we believe the answer is YES. Good marketing has the end goal of serving others – which is exactly what nonprofits and faith-based communities aim to do.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Kenny Jahng, about how faith-based organizations can use the StoryBrand framework to broaden their impact and boost engagement – without using self-absorbed or manipulative marketing tactics. Listen in to learn how really getting to know your audience and using storytelling in your communications will help you serve your community better.   Contact StoryBrand Certified Guide Kenny Jahng directly at MarketingMadeSimple.com/KennyJahng.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

If you think “gag me” when you hear “sales,” you’re not alone! The idea of being sold to or selling to someone else can easily remind us of a pushy salesperson or an uncomfortable situation. But if you’re in business, you’re in sales. So how can you effectively sell your product without coming across as manipulative or desperate?   In today’s episode, J.J. and April continue the conversation about how you can implement our new sales framework, The Customer is the Hero. Special guest and StoryBrand Certified Guide, Aleya Harris, also joins in and demonstrates that when you use the 5 key talking points in this framework, it won’t feel like “selling” at all. Instead, you’ll feel like you’re building relationships, solving problems, and serving people. Listen in to learn how you can use this 5-step framework to improve your sales – and have a lot more fun doing it!   Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can immediately use to invite customers into a story. As a Hero Maker, when you sign up you'll also get our bonus video series where Don walks you step-by-step how to create sales talking points that actually work!   Contact StoryBrand Certified Guide Aleya Harris directly at MarketingMadeSimple.com/Aleya-Harris.   --   Have a story of success after implementing the StoryBrand Framework to clarify your messaging and marketing? Let us know! Call 615-649-0705 before Friday October, 14 for a chance to have your story featured on an upcoming episode! We can't wait to hear from you!   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand