Ops Cast

Explore the importance of community-led growth with Asher Mathew, CEO of Partnership Leaders. Dive into fostering spaces for collective learning, leveraging user and professional communities for insights, and funding models for sustainability. Learn about evolving professional communities in tech, the significance of revenue recognition for marketers, and understanding financial models for effective communication in business.

Text us your thoughts on the episode or the show!Could customer marketing be the secret weapon your B2B SaaS company needs to thrive in today's noisy marketplace? Join us for a compelling conversation with Mark Organ, the CEO of Categorynauts and the brilliant mind behind Influitive and Eloqua, as we uncover the pivotal role of customer marketing. Mark reveals why marketing to existing customers for upsell, cross-sell, and retention, as well as leveraging their advocacy to attract new prospects, is becoming increasingly crucial. Despite its importance, many organizations still favor new logo acquisition. We tackle the organizational challenges that hinder customer marketing efforts, including the lack of alignment between customer success, sales, marketing, and product teams.We dive deep into how marketing operations can amplify customer advocacy through effective collaboration. Discover the strategies that marketing and customer success teams can use to identify and empower potential customer advocates, even those who may not be entirely satisfied with the product. Mark shares insights into utilizing data from various platforms and communities to enhance advocacy efforts. We explore the potential of centralizing operations under a revenue operations (RevOps) function to harmonize goals across marketing, sales, and customer success teams, thereby boosting overall company performance.Cross-departmental collaboration is key to success, especially in coordinating design efforts across product and marketing teams. We introduce practical tools like the broken importance matrix for prioritizing process improvements and highlight the critical role of the kickoff process for new accounts in reducing churn and fostering growth. Mark offers valuable advice for marketing ops professionals aiming to elevate their careers, emphasizing the importance of empathy, collaboration, and understanding the language of sales and engineering. As we wrap up, we express our appreciation for marketing ops professionals and invite our audience to share their ideas, feedback, and guest suggestions, ensuring our content remains relevant and engaging.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Unlock the secrets of Revenue Operations with our special guest, Natalie Furness, founder and CEO of RevOps Automated. Natalie shares her unique journey from clinical operations in healthcare to the world of revenue operations, drawing intriguing parallels between systems designed for patient care and customer relationship management (CRM). With her scientific background in biomechanics and neurophysiology, Natalie offers a fresh perspective on designing efficient reporting systems that can revolutionize your business processes.Join us as we dissect the core functions of RevOps, emphasizing its pivotal role in aligning people, processes, and data systems across sales, marketing, customer support, and customer success. From startups to large corporations, we explore how RevOps roles can range from a single position to specialized teams, alongside current job market trends that blur the lines between traditional sales operations and RevOps functions. Our discussion also addresses the challenges of role definition and the critical importance of effective onboarding and support in customer retention.Are siloed teams holding your business back? Discover how fostering collaboration within RevOps can break down barriers and drive performance. Learn about the transformative power of integrated CRM systems and the potential benefits of aligning RevOps with CFOs for improved financial reporting and resource allocation. Whether you're a seasoned professional or new to the field, this episode is packed with invaluable insights and practical advice that will leave you eager to apply these strategies within your own organization.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Ready to transform your leadership approach in revenue operations? Our conversation with Dionne Mejer, a trailblazing sales executive, guarantees you’ll learn how to empower your team and master the shift from marketing operations to revenue operations. Dionne candidly shares her journey from being a perfectionist and people pleaser to becoming an influential leader. She unveils her upcoming course, "Lead the Shift: Mastering the Bridge to Revenue Operations Leadership," designed to help you navigate the ever-evolving landscape of revenue operations with confidence. Alongside my co-host, Mike Rizzo, we reflect on our collective experiences and the invaluable lessons learned from overcoming challenges to achieve genuine growth and development.Ever wondered how Malcolm Gladwell crafts such compelling narratives? We tackle this intriguing question by exploring the collaborative essence of intellectual work. Our discussion highlights how Gladwell masterfully integrates ideas from various sources into his writings, creating a tapestry of thought-provoking concepts. By showcasing specific instances where he acknowledges the contributions of others, we emphasize the interconnected nature of creative processes. Whether you’re an aspiring leader in revenue operations or a fan of insightful literature, this episode promises a wealth of knowledge and inspiration.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Embark on a voyage through the dynamic world of marketing operations alongside our esteemed guest, Chris Petko, who brings to the table not just stories but a legacy, including his critical role in the Eloqua IPO. His insights traverse the early days of marketing ops to its present intricacies, providing you with a treasure trove of knowledge on fostering customer success and the secrets behind securing those coveted platform renewals. Picture this: a blend of cutting-edge AI and the timeless human touch, reshaping the landscape of marketing, where predicting personality profiles isn't just a possibility—it's the norm, revolutionizing your approach to sales and customer experience.This episode isn't just about the glitz of AI; it also exposes the folly of hastily throwing technology at problems without grasping their essence. It's a candid conversation that scrutinizes the allure of 'quick fixes' and the pitfalls of a bloated tech stack. You'll learn the art of marrying the right strategy with technology and why a thorough understanding of your tools can amplify your marketing ops beyond your wildest dreams. And let's not forget the raw truth about professional tenures' impact on decisions, a cycle that might be more familiar than we'd like to admit.Finally, let's zero in on the heartbeat of every business: the customer experience. As we dissect giants like Eloqua and Marketo, you'll uncover how truly understanding your customer can catalyze sustainable growth. From the pivotal role of customer support to the strategizing behind post-onboarding upsells, this conversation is a gold mine for those keen on fortifying their customer relations. So, ready your LinkedIn profiles and join the professional conversation that continues beyond this episode, because the future of marketing ops doesn't just stop here—it's an endless journey of discovery and innovation.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Unlock the secrets of partnership synergy with the astute Will Taylor, your guide to the Nearbound Go-To-Market strategy. As we traverse this new terrain alongside the head of Nearbound Partnerships at Reveal, you'll grasp how to encircle buyers with a halo of trust and value, impacting everything from brand recognition to customer fidelity and upselling opportunities. Prepare to reimagine the partnership ecosystem, where influencers, affiliates, tech integrations, and service providers become more than just a network, but a unified force for market penetration and growth.If you've ever wondered how strategic relationships can bolster your business longevity, this conversation with Will is the key. We dissect the art of 'introduction plays,' where a well-placed referral can leapfrog cold outreaches and set the stage for meaningful engagement. This is about sculpting introductions that resonate with value and trust, and scaling them to new heights - a masterclass in crafting collaborations that amplify your brand and resonate with your audience on a level that goes beyond transactions.This session isn't just about forging connections; it's about building an economy of 'Who' over 'What.' Trust isn't just a buzzword here; it's the currency we trade in as we navigate the intricate landscape of customer and partner relationships. Learn how to turn shared clients into shared successes, and measure the ripple effects of your marketing strategies with precision tools and techniques. We're not just talking about making impressions; we're embedding lasting imprints on the market through strategic, value-driven partnerships. Join us and Will Taylor for an expedition into the heart of network-driven growth.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Have you ever wondered how the lessons learned from managing a theater stage can revolutionize marketing operations? Xander Broeffle, our esteemed guest and the Senior Director of Marketing Operations at CS2, shares his story, one that elegantly weaves together his experiences from a family foster home to the spotlight of stage management and into the strategic folds of marketing operations. This episode peels back the layers of Xander's career trajectory, revealing how the skills of caregiving and orchestrating theater productions have influenced his approach to marketing, strategic planning, and leading a team that's as dynamic as any cast of characters.Strap in as we navigate the complex terrain of career transitions and dissect the essence of Account-Based Marketing (ABM) strategies. With Xander's guidance, we uncover the transferable skills that can catapult an engineer into an advisory board member and delve into the power of diversity in enriching professional environments. Our conversation takes a critical turn, challenging the relevance of ABM and its inconsistent application, urging a shift from a tool-centric to a strategy-centric mindset. Get ready to rethink the way you deploy ABM as we discuss the imperative of aligning sales and marketing for a winning go-to-market approach.In our closing act, we focus our lens on the operational backbone that underpins effective marketing strategies. Xander advocates for the 'aim small, miss small' philosophy, highlighting how marketing operations professionals can transition from technical mavens to strategic architects within their organizations. He offers his wisdom on selecting target accounts and the iterative nature of campaign refinement, emphasizing the pivotal role of continuous analysis in ABM campaigns. This episode is a treasure trove for anyone looking to understand the scaffolding that supports impactful go-to-market strategies and the strategic alignment that drives success in marketing operations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Struggling with the high-stakes demands of marketing ops, I recently found myself reflecting on the immense toll it can take on our mental health. But it's not all doom and gloom; in fact, my latest podcast is a beacon of hope, featuring Andy Mullings of Bluprintx, who joins me to share how feats like the National Three Peaks Challenge can fortify our mental resilience. Together, we trade stories of physical endeavors that underscore the intricate dance between mental well-being and physical health, advocating for the innovative ways in which tools like ChatGPT can underpin mental health support systems.Mistakes in a regulated environment can feel like the end of the world, but they don't have to. Through a personal account, I reveal the vulnerability of a team member brought low by a single error and the importance of embracing those errors as invaluable lessons. Our conversation with Andy Mullings further enriches this narrative, as we discuss fostering a nurturing work atmosphere through tools like the Clifton Strengths assessment and the profound effect it can have on a team's spirit and success.As we close our heartfelt discussion, we celebrate the power of routine, physical activity, and social interaction in maintaining mental equilibrium. From Brazilian Jiu-Jitsu to the simple discipline of daily walks, Andy and I explore strategies that help keep overthinking at bay and balance in our hectic lives. We don't stop there – we delve into the role of workflow automation in easing workplace stress and conclude with the undeniable truth that a supportive culture is vital not just for individual well-being, but for the overall health of an organization. Join us for this eye-opening episode that promises to enlighten and encourage.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Could the acquisition of HubSpot by Alphabet spell a revolution or a step back for marketing automation? Join Naomi Liu, Mike Rizzo, and myself, Michael Hartmann, as we tackle this burning question. We dissect the ripple effects of such a corporate shake-up, drawing from historical tech giant acquisitions and project what it could mean for the innovative landscape of marketing tools. We don't just stop there; we also weigh in on the shifting tide towards bespoke marketing stacks, questioning whether the allure of customization outweighs the convenience of an all-in-one platform.Strap in as we venture into the high-stakes realm of artificial intelligence and machine learning, and their profound impact on the tech world. Amidst discussions of composability and the democratization of development, we're bringing you firsthand insights into the complexities of creating custom solutions within large corporations. We consider the potential risks and rewards, from grappling with maintenance to protecting intellectual property, and ponder the scenarios that might compel a company to radically rethink its technological backbone.Wrapping things up, we shift gears to the grassroots level, sharing a fascinating chat with a startup founder who crafted a nimble, homegrown tech solution during the lockdown era. We invite our hands-on listeners to share their tales of tech tinkering and celebrate the art of simplicity in technology. Your feedback is the heartbeat of our conversation, and we eagerly anticipate the diverse viewpoints and experiences you'll bring to the table. Tune in for an episode that's set to challenge and refine your approach to technology in marketing and sales.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Ever wondered what ties the vibrant threads of a marketing campaign together? On our latest OpsCast episode, we're thrilled to have Jo Gruszka, the marketing operations wizard behind mo jogruszka, unravel this mystery with us. With a tapestry of experience that spans merchandising to overseeing operational programs, Joe stitches together an enlightening narrative on why project management is the quilt that comforts creative and operational teams, allowing them to shine. Her journey from industry expert to founder of a consulting firm that blends efficiency with a dash of magic reveals how vital project management is to the fabric of any marketing endeavor.Picture this: a world where marketing maestros are bogged down by the weight of administrative tasks, their creative symphony reduced to a cacophony. That's the chaotic scene we examine with Jo's expertise, highlighting how a dedicated project manager can orchestrate harmony within the ranks. We recount tales of transformation, including a maternity leave cover that underscored the power of a finely tuned onboarding process. Our conversational loom weaves through topics like the debate over external project managers and the paramount role of a conductor who keeps the marketing ensemble in tempo to hit every note of success.In a crescendo of shared wisdom, Jo conducts us through the must-have qualities for a maestro of project management. From the strategic placement in cross-departmental gatherings to wielding tools like Jira with finesse, we uncover the art of ensuring marketing and IT projects perform a seamless ballet. But it's not just about the baton they wield; it's the music they hear—relationship-building, proactive listening, and an intricate knowledge of the marketing rhythms—that marks an exceptional project manager. Join us for this harmonious exploration that's sure to resonate with anyone orchestrating their own marketing symphony.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show