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Embark on a journey through the dual worlds of Tom Keefe—by day, a dedicated Director of Marketing Operations at Engagio; by night, a savvy MarTech consultant with an entrepreneurial spirit. This episode peels back the layers of moonlighting in the marketing tech space, as Tom generously shares his playbook for balancing a full-time career with the thrills and spills of consulting. From the meticulous establishment of an LLC to the intricate dance with tax considerations, he lays bare the essential steps for those who dare to tread the path of simultaneous employment and self-employment. Get ready to absorb wisdom on boundary-setting, the art of time management, and the cultivation of personal growth through customer interactions that only a seasoned professional like Tom could impart.
As the conversation waxes strategic, Tom dives deep into the economics of consulting, breaking down the pros and cons of retainer agreements and hourly billing with the finesse of an industry maestro. Whether you're navigating diverse industries, collaborating with agencies, or standing your ground on pricing, his insights illuminate the consulting sphere with precision and practicality. Discover how to value your expertise, manage your consulting workload alongside a demanding job, and why learning to adjust rates in line with project complexities is the linchpin of success. Tom doesn't shy away from the financial gymnastics of freelancing either, tackling the complexities of accounting for the absence of employer benefits and striking that delicate balance between earning and saving. Tune in for an episode rich with guidance for both the MarTech novice and the seasoned consultant alike.
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