Ops Cast

Text us your thoughts on the episode or the show!Ever wondered how a podcast can thrive amidst chaos and unexpected interruptions? From fire alarms to lullabies, our journey with OpsCast over these past four years has been anything but ordinary. Born amidst the uncertainty of the COVID-19 pandemic, our podcast grew from a live talk radio concept to a platform for raw and unfiltered marketing operations discourse. We've shared laughs, learned from mishaps, and embraced the charm of unscripted moments, all while exploring the evolving intersection of marketing and technology. As we reminisce about our beginnings and the quirky anecdotes that have shaped our identity, we extend gratitude to our listeners and guests who have been part of this wild ride.Join us as we celebrate milestone episodes like "WTF is Marketing Operations" with Amy Goldfine and explore the profound impact our content has had on listeners’ careers. The heartfelt stories of transformations and professional growth fuel our passion, even when analytics remain elusive. Encouraging personal and professional goal-setting, we look forward to new challenges and fresh insights in the year ahead. We also delve into the shifting trends in education, particularly the surprising decline in computer science applications, and how AI perceptions may be reshaping career paths in tech.The future of OpsCast promises exciting shifts as we aim to bring more B2C perspectives into our discussions, delve into personal narratives, and forge deeper community connections. Inspired by personal stories like those shared by Kyle Lacey, we're eager to explore the human side of professional journeys and offer spaces for shared interests beyond work. With an eye on both professional development and personal growth, we invite you to share your experiences, feedback, and ideas as we continue to evolve and expand our content. Here's to another year of unscripted moments, valuable insights, and meaningful conversations!Link to Building Effective Agents can be found here Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Join Janet Gehrmann, co-founder of Scoop Analytics and expert in marketing analytics for SMBs, as she unpacks the world of business intelligence. She shares how SMBs can leverage affordable analytics tools to improve decision-making. Janet discusses the importance of context in data, the complexities of marketing attribution, and the impact of AI on business strategies. She also emphasizes the value of storytelling in data communication and how lessons from parenting can enrich business leadership. A must-listen for anyone looking to understand data better!

Text us your thoughts on the episode or the show!Unlock the secrets of a thriving startup culture with insights from Brendan Burke, Senior Marketing and Growth Manager at Baydin (Boomerang). Ever wondered how a company can successfully run 52 experiments in a year? Brendan reveals how Boomerang, a bootstrapped company since 2010, champions data-driven decisions and adaptability, creating an environment where ideas are tested quickly and inefficient ones are discarded without hesitation. His intriguing journey from politics to tech underscores the unexpected paths our careers can take, offering lessons in flexibility and growth.Explore the art of managing experimentation in product development as we dissect Boomerang's 2024 initiative using a modified RICE framework. With guidance from Boomerang's CEO, we shine a light on the meticulous process of refining a long list of potential experiments into actionable strategies, focusing on reach, impact, effort, and reversibility. Discover the power of minimizing bias through structured frameworks and how iterative testing can enhance user engagement, all while keeping the experiment list fresh with new ideas and insights.Finally, we dive into the world of marketing operations, discussing the critical role of specific metrics and the challenges of replicating results across different platforms like Gmail and Outlook. Learn about the surprising effectiveness of quick tests on seemingly minor details, and how unconventional strategies, like intentional misspellings in ads, can capture attention. We also highlight the importance of fostering a culture of experimentation that enhances collaboration, especially in remote work settings, where communication and team relationships thrive through continuous learning and adaptation.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!What happens when you blend the worlds of exercise physiology and marketing? Our latest episode features Leanne Dow-Weimer, a fractional marketing leader, who shares her unique journey from gym floors to executive offices. Leanne's story offers a fresh perspective on how personal training parallels marketing—it’s all about understanding and motivating people. You'll learn how aligning marketing strategies with seasonal trends and focusing on sustainable, evidence-based approaches can lead to lasting success, avoiding the pitfalls of quick fixes. But that's just the beginning. We also tackle the often tricky balance between maintaining a profitable business and pursuing altruistic goals. Using insights from John Mackey's path with Whole Foods, we explore how understanding finance is crucial for social impact and growth. Leanne and I dive into the importance of financial literacy and effective communication in gaining stakeholder buy-in. We share strategies to discern which business ideas hold water, emphasizing the need to blend operational and financial insights for overall success.Finally, we unpack the essence of brand identity and the power of data-informed decision-making. With examples like Southwest Airlines, we highlight how a brand's core values permeate every aspect of the business, influencing everything from hiring decisions to customer service. We stress the importance of data literacy, advocating for meaningful storytelling with data rather than relying on raw numbers. This episode is a must-listen for anyone eager to understand the intersection of data, humanity, and marketing.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Join Sean Lane, a founding partner at Beacon GTM and co-author of 'The Revenue Operations Manual', alongside Laura Adint, operations expert and former VP at Drift. They dive into the essence of Revenue Operations, clarifying the synergy between marketing, sales, and customer success. Discover the value of collaboration in writing their extensive guide, practical insights on enhancing team clarity, and the evolving landscape of operations. They also touch on the mindset shift needed for professionals to drive real impact in their roles.

Text us your thoughts on the episode or the show!Renowned designer Kelly Robinson joins us to share her transformative approach to environment design, exploring the profound impact our surroundings have on mental health and adaptability. From her work with tech giants like Airbnb and Headspace to guiding individuals as their homes became workspaces during the pandemic, Kelly offers a unique insight into crafting spaces that nurture the human spirit. Her intuitive design philosophy not only addresses functionality but also supports well-being, offering practical advice for those adjusting to new living and working conditions.In an emotionally charged conversation, we embrace the power of vulnerability in the workplace. Through personal stories of grief and resilience, we uncover how such experiences can reshape professional interactions and lead to more empathetic and cohesive teams. By fostering an environment where employees feel comfortable sharing personal challenges, we reveal the potential for workplaces that prioritize emotional intelligence and compassion. This dialogue challenges the traditional view of professionalism, urging leaders to balance strategic thinking with genuine care for their team members.Our discussion further ventures into the intricate dynamics of team roles, from the strategic "rocket builders" to the emotionally attuned "nurturers." With insights from tools like StrengthsFinder and Myers-Briggs, we highlight the importance of understanding diverse personalities and working styles to create inclusive and value-driven environments. As we navigate the complexities of neurodiversity and leadership, we emphasize the significance of empathy, accountability, and embracing diverse perspectives to foster innovation without overlooking well-being. By incorporating elements of psychology into leadership training, we inspire a shift towards a more holistic approach to management that values both human connection and business success.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Ever wondered how a career shift can lead you to the job of your dreams? Join us for an inspiring conversation with Hannah Nodus, the Product Manager of Marketing Ops Technology at Salesforce, as she shares her fascinating journey from tech consulting at PWC to her current dream role at Slack. Hannah opens up about the pivotal experiences and mentors, especially Peter Kirk, who shaped her professional growth and fueled her passion for Salesforce products. Her story is a testament to the serendipitous paths that can lead to a fulfilling career in marketing operations.Explore the dynamic world where marketing ops professionals seamlessly transition into product management roles. We delve into how foundational skills like problem-solving and technology integration are crucial in bridging diverse teams and functions. Hannah sheds light on the hybrid role professionals often play, balancing technical know-how with functional strategies to connect go-to-market plans with technology infrastructure effectively. Discover the importance of adapting to change and harnessing team strengths to drive business success.Gain valuable insights into how resources like Salesforce’s Trailhead and professional communities can propel career growth. Hannah discusses the significance of a holistic understanding of the sales cycle and the power of lifecycle analytics in revenue operations roles. The episode also highlights the benefits of agile methodologies and the enriching experience of engaging with communities like marketing ops groups. Whether you're looking to excel in RevOps or seeking inspiration for your professional journey, this episode offers a blend of personal narratives and practical advice to help you thrive.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Join us for an insightful conversation with John Pagano, Vice President of Digital Studios at Paramount/Nickelodeon, as he takes us on a journey through the ever-evolving world of content creation. Discover how John's impressive career has led to the development of cutting-edge AI post-production systems that are revolutionizing video content production. From catering to Nickelodeon's diverse global audience on 53 YouTube channels to overcoming the challenge of creating high-volume content with limited resources, John shares strategies that resonate with both legacy media companies and B2B enterprises.Explore the transformative power of AI technology in redefining the role of modern producers. Learn about the innovative tools John's team has crafted to streamline video editing, from keyword searches in caption files to vector cell search capabilities. These advancements not only shave off substantial time—sometimes entire days—from production timelines but also liberate creative minds to explore new formats like vertical videos. This evolution in creative operations underscores the growing intersection of traditional artistry with data and technology, encouraging a fusion of skills that align with interdisciplinary educational trends.Ponder the future of content creation and the delicate balance between creativity and structured processes within creative teams. John emphasizes the need for project management systems, like Airtable, to harmonize workflows and communications across various departments. He highlights the importance of hiring adaptable individuals eager to learn, especially in a landscape where foundational knowledge of AI and data is crucial. As we discuss best practices for change management and the adoption of new AI tools, John's insights offer valuable guidance for fostering innovation while embracing the joys and challenges of parenthood. Connect with us on LinkedIn to stay updated on future discussions and industry events.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Unlock the secrets to transforming your sales and marketing strategies with insights from Alice Walker and Christine Maxey of Lean Data. Discover how the introduction of buying groups is not only reshaping traditional methods but also elevating the collaboration between marketing and sales teams. This episode promises to equip you with a balanced approach that enhances your understanding of key decision-makers within target accounts, bridging the gap between marketing qualified leads and account-based marketing strategies.Alice and Christine dive into the synergy between buying groups and existing ABM tactics, debunking myths that these are obsolete. Learn how integrating these strategies can elevate your engagement with key influencers and decision-makers, making your marketing efforts more agile and relevant. By embracing these enhanced strategies, marketing teams can foster stronger alignments with sales, ultimately improving conversion rates and opportunities.Navigate the complexities of implementing these innovative strategies with practical advice from our guests. From the role of executive champions in building trust to the potential of multi-threading in sales and innovative SDR compensation models, there's a wealth of knowledge to explore. With a forward-looking perspective, we also touch on the implications of AI and technology in shaping the future of sales. Join us for this insightful conversation and stay tuned for a follow-up episode where we'll continue to explore these game-changing concepts.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!Unlock the secrets of data-driven marketing with Vishnu Vankayala, the visionary founder and CEO of CustomerLabs. Gain exclusive insights into the world of first-party, second-party, and third-party data, and learn how to navigate the complexities of data privacy and tracking restrictions. Vishnu sheds light on the transformative power of first-party data, revealing how it can elevate your marketing strategies in an increasingly privacy-conscious digital landscape. Discover the game-changing shift from traditional tracking to server-to-server connections and the ways ID resolution can sharpen your performance marketing strategies.Explore the burgeoning field of first-party data operations (1PDOPS) as we discuss the role of ID resolution in creating a cohesive identity across multiple platforms. Vishnu shares his expertise on unifying disparate system IDs to enhance lead quality and marketing performance. Learn how the synergy between CRM data and marketing operations can empower platforms like Google, Facebook, and LinkedIn to generate high-quality leads. This episode is a treasure trove of knowledge for marketing professionals eager to optimize campaigns and reduce costs while navigating the challenges of privacy regulations.Elevate your networking game by tuning into our conversation with Vishnu about the power of LinkedIn for knowledge sharing. He shares invaluable tips on using the platform to connect with industry leaders and exchange insights. This episode promises to be a rich resource for anyone looking to harness the power of data in digital marketing. Join us and become part of a community that values learning, growth, and collaboration.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show