Ops Cast

Text us your thoughts on the episode or the show!We were joined on this episode by our guest, Ole Dallerup from Dreamdata.io, as we go deep on:Marketing vs Revenue Attribution and definitionsWhat data is needed - and ideal to have - for building a B2B revenue attribution model?Should you build or buy? What are the tradeoffs?How should you use the output of revenue attribution? How should you not?First party vs third party data and qualityRecorded live on April 22, 2021Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!On this episode, we talked with Jen Spencer, the CRO at SmartBug Media. She was recently promoted to this role and we will be talking with her about:her path to marketing and the CRO rolehow she views Revenue Operationshow she is measured and how she monitors thata little about tech and tools she relies onRecorded live on March 25, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!On this episode we discussed the topic of "Rev Ops" and asking how it's different than (or similar to) Sales Ops, Customer Success Ops and Marketing Ops with our guest, Melissa McCready.Recorded live on March 12, 2021Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!The elusive career path of Marketing Operations Professionals.Is it deep tech?Is it people management?Where does it go?More importantly, where do YOU go?Recorded live on February 12, 2021Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!We discussed an article (linked below) that talks about what should and should not be considered "MarTech".  The inspiration for the article is from research published by CabinetM and we welcomed Sheryl Schultz, COO to the show to discuss the article and the report.Article Here - When Martech Isn't MartechRecorded live February 3, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode, we dive right into the definition of Marketing Ops and why we think community and professional development are not yet consistent in this realm.Recorded Live January 15, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show