Ops Cast

Text us your thoughts on the episode or the show!During this episode we do a deep dive with Connor Jeffers, the CEO and founder of RevOps consultancy Aptitude8. We talk about the perception of Hubspot as "only" for small to medium sized businesses and how that may have changed.We even discussed a scenario that co-host Naomi Liu had with Hubspot a few years ago to provide more context. If you are not familiar with Hubspot and want to learn more, then this episode is for you.Recorded live on July 8, 2021Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode we talked with Arjun Sen, the CEO of ZenMango and former CMO at Papa John's about the concept of "Marperations" that he coined. We covered what that means as well as how Marketing Operations professionals need to be advocates for the customer as much as they are focused on enabling the business. Recorded live on June 30, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode we talked with Tyler Stouder about his experience joining Arbor Homes, a homebuilder based in the midwest US. What many people may not realize is the historical lack of technology adoption, in general, in the real estate industry...especially with marketing technology. He shares some lessons learned on the importance of keeping track of data from prior roles (or research) that will help you sell internally to invest in MarTech. Recorded live on June 23, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode we discuss the part of Marketing Ops that seems to be the most common part of the role, IT, yet is also the part that many of us want to play down. Learn from our guests, M.H. Lines and Helen Abramova on the topic. Find out if you agree that Marketing Operations is "IT for Marketing" or if it is something more. Recorded live on June 9, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode of Ops Cast we chat with Vivian Chan who feels that the future CMO will come from Marketing Operations. Tune in to hear why she believes the future of C-suite will be from the Marketing Ops background and get some practical advice on being HEARD by your leadership for the brilliant mind that you have!Recorded live on June 3, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode we talk with two founders and leaders of HR tech companies about the challenges of leading and managing teams...with a lens toward Marketing Operations teams. Our guests were:Kate O'Neil, Co-founder and head of Marketing at TeamingSophie Wyne, Co-founder and CEO of arigladWe covered everything from resources and challenges, to how parenting applies to leadership.Recorded live on May 27, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode, we talk with Amanda Thomas about go-to-market (GTM) data. How do you source it?What are the challenges and how should we be thinking about it?We also got into the challenges with data hygiene and how to build a case for the investment in it for an organization.Recorded live on May 19, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!As a Marketing Ops professional, you are probably more familiar with one - maybe two - of the major marketing automation platforms (MAPs). Ever wondered how you could learn a little more about the others? Yeah, us too.During this episode we will be joined by a great panel of experts for some of the big vendors in the MAP world: Michael Tucker (Marketo), Stephen Phillip Stouffer (Pardot), Ankit Sharma (Eloqua), and Ali Schwanke (Hubspot).Recorded live on May 11, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode we will be talking with Chloe Pott, currently the Senior Marketing Operations Manager at Datadog, about best practices for how to approach a Martech Stack Audit. One of the most important thing we all need to do as MOPs professionals is make sure we understand the technology that is in our ecosystem and ensure that we are optimizing regularly. We will talk about how to approach a tech stack audit and key elements to focus on.Recorded live on May 6, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!Join us in a conversation with Cat Champoux with Jeto when we discuss the tradeoffs between centralized vs de-centralized organization structure. What components of MOPs should be decentralized? Campaign Ops? Templates? Other? What is required to be in place for decentralized?Whether you are a team of one or at a large enterprise, you have probably had to think about this question. If you haven't, you will.Recorded live on April 30, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show