

Ride AI
Sophia Tung and James Gross
The Ride AI podcast presents cutting-edge insights and meaningful conversations with the world’s top mobility technology leaders so that you learn hard-won lessons of investment and innovation.
Ride AI is hosted by Ed Niedermeyer an American author and analyst who focuses on the automotive industry and mobility innovation. Co-hosts include Horace Dediu, Oliver Bruce and James Gross.
Ride AI is hosted by Ed Niedermeyer an American author and analyst who focuses on the automotive industry and mobility innovation. Co-hosts include Horace Dediu, Oliver Bruce and James Gross.
Episodes
Mentioned books

Oct 30, 2020 • 1h 3min
94: The potential and perils of the electric motorbike industry with COO of Damon Motorbikes, Derek Dorresteyn
This week Oliver interviews Derek Dorresteyn, COO of Damon Motorcycles. Derek previously worked at Boosted and was the CTO at Alta Motorbikes, one of the first electric motorbike manufacturers globally. They do a whistle stop tour of the electric motorbike space, including why it’s so hard, what we’ve collectively learnt and Dereks predictions on the space. Derek has been around the space for a long time and thinking about the challenges longer than most.
Specifically they dig into:
⁃ Derek’s history in motorbike racing and eventually setting up a machine shop business.
⁃ His early forays into electric motorbike after reading the Tesla blog
⁃ The story of Alta Motors, including their raises, development, partnership with Harley Davidson and eventual closure
⁃ His work with Boosted on the products that would come after the Rev
⁃ His reflections on capital raising in the micromobility hardware space from 2010 onwards, and why now it’s easier than ever to raise
⁃ His work now at Damon Motorcycles, and the potential of electric in the hyperbike category
⁃ The possibilities for safety created through electric powertrains and ADAS systems.
⁃ The growth of SPAC’s and the impact that that is having on the space.

Oct 23, 2020 • 1h 9min
93: Reviewing the Origins of Micromobility As a Disruptive Force
Horace rejoins Oliver on the podcast to revisit the original reasons that Horace started looking at micromobility, and identified it as a disruptive innovation. It covers the context of the research that he was doing at the time, and why it meets the theoretical and anecdotal indicators that it’s going to change the way that we think about transport.
Specifically we dig into:
⁃ Horace’s research into the auto market, and why he didn’t think that the shared, electric autonomy that was all hype in 2014-16 was going to deliver on it’s disruptive potential.
⁃ Why only when asking questions that no-one was asking about cars did he start to see the potential for micromobility
⁃ Why a lack of datasets is confirmatory that he was on to something, and why that’s been problematic
⁃ What he think he got right in the original thesis back in 2018, and what he thinks has changed since then
⁃ Horace reviews his own predictions, what he got wrong and what he didn’t see back then.
This is another classic Horace episode.

Oct 8, 2020 • 56min
92: A Heavy Micromobility Update (plus, is Tesla actually disruptive?)
This week Oliver is joined by Horace for an update and discussion on heavy micromobility, including a recent video interview of Sandy Munro, the automotive engineering guru, and Mark Frohnmayer, CEO of Arcimoto talking about their three wheeled electric auto-cycle [https://www.youtube.com/watch?v=oC2Y6aA67Rk]. Mark has been a guest on the podcast in the past in episode 46 and Micromobility Industries are big fans of what they’re doing. Finally, they circle back on the age old question of whether Tesla is conforming to disruptive innovation theory.
Specifically, they dig into:
- How Arcimoto is conforming to the theory of disruptive innovation with the way that it’s approaching the market - underserving, lower end, modularised production, solving for the job to be done - and why it’s the first stock recommendation (other than Apple) that Oliver has ever heard Horace make.
- The history of overserving the customers in the car market, and why there’s a space under them in the market for heavy micromobility
- The speed of technological and business model development, and how that ties to the size and speed of the vehicle
- The recent Battery Day announcements and manufacturing process upgrades from Elon Musk, and whether they’ve changed Horace’s mind that Tesla is a disruptive (rather than sustaining) innovation.

Oct 1, 2020 • 53min
91: The second mover advantage manifest: talking to Paul Steely White of LINK/SuperPedestrian
Today Oliver interviews Paul Steely White, head of Policy at Link by Superpedestrian. We had Assaf Bidermaan, the CEO of Superpedestrian on last year to talk about their new scooter, but that was before they launched Link and recently won one of the Seattle scooter permits. The second mover advantage in this space continues to become clearer and it was great to dig into this. Paul has been around the micromobility/bike advocacy traps a long time first at Transportation Alternatives, then Bird and now Link, and like many others we’ve had on, is a bit of an OG of the space. We hope you enjoyed this as much as we did.
* His background at Transportation Alternatives, Bird and now Superpedestrian
* How and why Superpedestrian decided to start LINK, and the importance of the feedback cycle in product development
* What LINK does differently in it’s vehicle including the importance of being able to do granular onboard vehicle maps and how their vehicle intelligence and operations allow them to be profitable with only one ride per day.
* What he thinks Bird and Lime did wrong.
* The New York City RFP for scooters and what they’re seeing in the space
* What he is seeing with LINK and cities now in terms of what they want for their operators
* The question of infrastructure, and his experience working with Transportation Alternatives and experts like Donald Shoup to change street space allocation.
* How it helps to be a second mover in the space
* The emergence of debt in new rounds of scooter funding and how the question of insurance is changing as the industry matures

Sep 16, 2020 • 56min
90: Micromobility's Sweetspot - talking Electric Rickshaws in India with ThreeWheelsUnited CEO, Cedrick Tandong
In one of his favourite interviews to date, Oliver interviews Cedrick Tandong, CEO of ThreeWheelsUnited, a electric rickshaw or tuktuk financing and operations company based in Bangalore, India. With over 3000 tuktuks on the road, partnerships with the largest local manufacturers, Uber partnership and more, Cedrick and the team have found the sweet spot for Micromobility in what is a fascinating local niche.
Specifically they dig into:
* What is ThreeWheelsUnited and the multiple sides of the business - vehicle supply, financing, tech platform for payments and operations.
* Cedricks background and how he ended up going from Cameroon to France to India.
* How the unit economics are playing out with new electric tuktuks vs. existing models.
* How to build out a low-cost recharging infrastructure for these vehicles.
* The challenges and joys of working in India as a foreigner
* The story of fundraising for a vehicle financing and tech startup - how that's gone, what they’re looking for and how they managed to get Techstars and Asian Development Bank money.
* The climate impact that they’re having.

Sep 10, 2020 • 48min
89: The fascinating, undiscovered world of the GBFS micromobility data formats
Micromobility data standards are the rails new micromobility juggernauts will be built on.
In this episode, Oliver interviews Sam Herr, Executive Director of North American Bikeshare Association (NABSA), and Heidi Gennin, Shared Mobility Product Manager at Mobility Data, about the Generalized Bikeshare Feed Specification (GBFS) data format.
Admittedly, it sounds dry, and yet, it’s a fascinating episode, with Heidi and Sam doing a great job explaining both what it is and why something as simple as a data format can supercharge the development of non-car transportation in our cities.
Specifically they dig into:
- What is a Data format and why does it matter?
- What is the GBFS and how does it connect to NABSA, Rocky Mountain Institute, and the GTFS.
- How does the GBFS relate to the Mobility Data Specification?
- Which countries around the world use the data standards for their bike shares, and why this is a rapidly growing space
- What challenges they face in developing a global data standard
- How they’re thinking about future open vehicle protocols, including ride hailing and car share.
In the meantime, be sure to check out Horace’s upcoming keynote “Micromobility’s Moment” on the 10th of September at 12-1pm EST. It’s going to be amazing - an instant classic, with thundering narrative arcs backed up with detailed data about the State of the Micromobility World not just both before and after COVID, but in the wider context of our transport systems and a better world. Tickets are $20, and you can register here - https://vi.to/hubs/micromobility.

Sep 3, 2020 • 52min
88: Revisiting High-End Shared Micromobility - The Bond Model with CEO, Raoul Stöckle
Exciting episode today with Oliver interviewing Raoul Stöckle, CEO of Bond. Horace and Oliver originally interviewed Corinne Vogel, their COO on as one of the first interviews in 2018 when the company was Smide, but with the recent announcement of a partnership with FreeNow and launches in a number of new cities in Europe, it was time to have them on again to discuss how their approach of high end shared Micromobility is going and why it’s different.
Specifically:
- The Bond model of high end Micromobility and why they chose that strategy
- How and why they decided to go for custom vehicles, and what that has entailed
- The operational efficiencies they’ve been able to unlock with smart incentives, swappable batteries and faster vehicles
- Why how far a customer is willing to walk determines a huge amount in terms of capital costs, and why that’s tied to a vehicles speed.
- What the impact of COVID has been on the business
- The high percentage of users who have integrated the service into their commute
- Why they charge on a per-km, not per minute, basis
In the meantime, be sure to check out Horace’s upcoming keynote “Micromobility’s Moment” on the 10th of September at 12-1pm EST. It’s going to be amazing - an instant classic, with thundering narrative arcs backed up with detailed data about the State of the Micromobility World not just both before and after COVID, but in the wider context of our transport systems and a better world. Tickets are $20, and you can register here: https://vi.to/hubs/micromobility

Aug 27, 2020 • 51min
87: Talking subscriptions and premium brands with David Hyman, CEO of Unagi Scooters
This week Oliver interviews David Hyman, CEO of Unagi Scooters about their new subscription service, Unagi All Access, as well as a wider discussion about the state of owned micromobility and the vehicles therein. It’s a great conversation - David’s got a great perspective on the industry, backed up with studies commissioned from the Haas Business School about the opportunity for scooters beyond just renting them via shared schemes like Lime and Bird. Hope you enjoy!
Specifically, they dig into:
- A quick review of Unagi scooters and their history as a premium ‘iPhone of scooters’ brand
- Why Unagi has chosen to pursue a subscription model and who that will open them up to
- What an end-to-end subscription needs to include
- Why subscriptions may offer one of the cheapest daily transport options for most people
- Why they have so many musicians and celebrities riding their scooters, and why Andrew Yang is a fan
- Why David can’t wait to give Annie Hildago, mayor of Paris, a scooter (anyone know her and want to help?!)
- Who David most respects in the Micromobility game
Apologies about the audio - we had an issue and needed to go to backup.
For those tuning in new, you might also enjoy this earlier conversation with David about the history of Unagi and premium scooters (Episode 45).
Also, as mentioned in the news, Mina Nada and the Bolt Bikes (now Zooma) team have raised an $11m Series A. Check the interview we did with them out (number 66).

Aug 20, 2020 • 1h 1min
86: Measuring Micromobility and Talking Hypercars
This week Horace returns with Oliver for a great discussion about why what we measure in micromobility, and transport in general, matters so much. They also dig into the recent announcement of the T50 supercar from Gordon Murray, and explain why they, two micromobiltiy nerds, got so excited about a preposterously expensive car.
Specifically they dig into:
- The history of the rise and fall of infrastructures
- Why what we measure about transport - be it track length, unit sales, passenger kilometres or trips - determine how we think about planning, infrastructure spending, and all of these second order effects.
- The open question about Micromobility measurement, and what is up for consideration
- The origins of the Micromobility podcast, and it’s connections to Gordon Murray
- Why Oliver and Horace have both bought cars that Gordon Murray has recommended.
- The intangibility of maniacal focus on user experience, and why that matters as much in micromobility as it does in cars.
Check out the launch of the T.50 here: https://www.youtube.com/watch?v=kqKQ6uUUmsw

Aug 13, 2020 • 48min
85: The Dott Model - talking European micromobility with co-founders Maxim Romain and Henri Moissinac
This week Oliver interviews Henri Moissinac and Maxim Romain, co-founders of Dott. Dott are interesting - they’ve done things differently since they launched, kept their head down and stayed relatively unknown in wider micromobility circles. That is until they won the tender for Paris and Lyon recently, and asserted themselves as a player to really be taken seriously in the Pan-European micromobility landscape.
In this interview they talk about:
- The origins of Dott, and Roman and Henri’s history together at Ofo
- The landscape to date for both funding and city tenders, and why Dott’s slow and steady approach has really helped them develop into a profitable business.
- Their plans for an Ebike, and how they’re thinking about hardware in general
- The importance of operational excellence, having internal employees and systems for learning.
- Why they have pursued a largely large-city-only approach
- What factors contribute to successful city permits
- Henri makes an impassioned argument for why Micromobility’s success is inevitable
- Bonus - Henri talks about his experience at the Micromobility Conference in Berlin and how it felt to him like the early days of mobile