Sales Funnel Radio

Russell Brunson, co-founder and CEO of ClickFunnels, dives into the art of Dramatic Demonstrations, a marketing strategy that boosts engagement. He shares how historical figures like P.T. Barnum crafted compelling stories to attract audiences. The conversation highlights the importance of emotional connections and innovative hooks in sales. Brunson reveals strategies for turning personal anecdotes into captivating marketing tools, underscoring how anticipation and storytelling can significantly elevate a business's impact and growth.

The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.comAdvertising Inquiries: https://redcircle.com/brands

Is it possible to make six or seven figures with challenges and events? This week’s podcast guest and OfferLaunch featured speaker, Austin Ford, better known as The Challenge King, made $100K the day he started doing his events. If that’s not convincing enough, Austin recently did an event that made $300K in a single day with only 64 attendees. Yes, you read that right. This shows that you don’t need a big audience to launch an event. Like I always say, doing an event is one of the best ways to introduce yourself to the market. So, don’t worry if you don’t have an extensive list. What you need to worry about is this one crucial thing that most marketers overlook. What is it? What’s the secret formula to filling an event that converts better? Listen now to my conversation with Austin Ford to find out.   Key Takeaways: Introduction (00:00) From jack of all trades to becoming the challenge king (02:01) The power of focusing on one thing (09:06) Transitioning from challenges to virtual events (10:42) How to get traffic to your events even without a list (13:26) Better conversions vs. better speaker (16:07) Mistakes most entrepreneurs make with challenges and events (18:55) Smaller events convert better (21:04) What to do after your events? (22:09) Episode wrap-up (22:57)   Additional Resources  - Connect with me here  - Interview me on your show --- Download Season 1 episodes here --- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!  Advertising Inquiries: https://redcircle.com/brands

It's funny how I used to make fun of mindset once in front of Russell Brunson when I first started working there. The younger me was screaming mindset has nothing to do with becoming a successful entrepreneur. It turns out it's almost all mindset! Boy, I was dead wrong. And this week's guest, Lawrence Kim, one of our featured speakers at the OfferLaunch, has his own story to tell. Lawrence was once an avid entrepreneur fan–stalking guys like Gary V., Grant Cardone, and Russell Brunson–and later took the leap to become an actual entrepreneur. And guess what?  He started selling bus tickets through his sales funnel. Come learn the mindset shift he's made since then to keep his business growing.   Key Takeaways: Introduction (00:00) From corporate to entrepreneurship (01:21) Lawrence's first launch attempt (02:31) The pivotal mindset shift (07:58) What happens when you reinvent yourself? (11:15) Final thoughts (14:28)   Additional Resources  - Connect with me here  - Interview me on your show --- Download Season 1 episodes here --- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!  Advertising Inquiries: https://redcircle.com/brands

It’s harder to go down these product creation rabbit holes because all we think about is just creating one new offer after the other. Why not create an excellent offer that people want to consume forever? That’s what basically came into Stu McLaren’s mind one day. Stu is one of those people that I look up to and consider to be the category king of the subscription model landscape. He knows pretty much everything there is in building a profitable subscription business. Luckily, he’s here on the show to share three surprising tricks to increase your subscriber lifetime value and live off recurring revenues. Here’s my conversation with Stu.   Key Takeaways: Introduction (00:00) How Stu McLaren started his subscription-based business (02:59) The magic of memberships and recurring revenue (07:34) Mistakes most funnel world people make (13:33) How to increase your subscriber lifetime value (17:52) How to help your members build meaningful connections (25:04) Episode wrap-up (29:59)   Additional Resources  - Connect with me here  - Interview me on your show --- Download Season 1 episodes here --- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!  Advertising Inquiries: https://redcircle.com/brands

Who says webinars are dead?  I love webinars! I still do them, and they do work. However, never did I expect I’d hear something new about webinars.  I was amazed when I heard how Sam Kwak, an entrepreneur, real estate investor, and webinar expert, does webinars. All those little things like pattern interruptions, retention graphs, and weird split tests improve his automated webinars. Here’s how Sam did it…   Key Takeaways: Introduction (00:00) Meet Sam Kwak (01:46) The evolution of Sam’s webinars (04:29) How do you treat a webinar like a machine (09:22) How to analyze a webinar after it’s done (15:43) Unique pattern interruptions to increase retention (20:36) When to stop doing live webinars (25:37) Episode wrap-up (30:22)   Additional Resources  - Connect with me here  - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!  Advertising Inquiries: https://redcircle.com/brands

Most marketers want continuity in their business. Who doesn't? We all do.  It brings you peace of mind, thinking you have recurring revenue every month. So, most of us would then rush into launching membership programs. Little did we know that building a networking group is more than just luring people in to sign up for memberships. That's what you'll be learning from today's podcast guest, Chas Wilson. Chas is one of our featured speakers at OfferLaunch 2023 event. (If you haven’t gotten your ticket yet, grab them HERE.) But for now, he's here to share how he went on to build his network empire–Master Networks–and use community to combat today's Loneliness Epidemic. Here's how he did it…   Key Takeaways: Introduction (00:00) Meet Chas Wilson (02:01) What is Master Networks? (04:17) The power of building a community (08:22) 3 key concepts in building a community (11:06) How to get your first paying member (12:47) How to help people realize they need networking (16:15) People want to be connected (18:45) Episode wrap-up (25:13)   Additional Resources  - Reserve Your Seat at the OfferLaunch 2023 event here - Connect with me here  - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!  Advertising Inquiries: https://redcircle.com/brands

A marketer is nothing more than an event thrower. We throw events packaged as webinars, challenges, or whatever modality we use just to get people’s attention. However, one thing that most of us would refrain from discussing is that filling an event is HARD enough! But not for Stacey Martino. Stacey and her husband, Paul, are relationship gurus and have been doing it for 20 years. For the last 10 years, they’ve had a whopping 90% REPEAT ATTENDANCE rate (read that again). Her clients are even willing enough to pay as much as $15,000 to get into their program!  How did they do it? Fortunately, Stacey is one of our featured speakers this coming October 26-28 at the OfferLaunch event (so exciting). And she’s here to share her event methodologies that will blow your mind. Here’s how she did it. (P.S. No tickets yet? Get your OfferLaunch event tickets here and learn the 6&7 figure strategies top marketers use to (re)launch offers.)   Key Takeaways: Introduction (00:00) How Stacey Martino got into doing live events (01:27) Tips for finding the right joint venture (JV) partners (05:39) How to get repeat attendees for your event (09:04) The power of delivering prescriptive results (18:17) Episode wrap-up (24:05)   Additional Resources  - Reserve Your Seat at the OfferLaunch 2023 event here - Connect with me here  - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!  Advertising Inquiries: https://redcircle.com/brands

I think a lot of people jump into the entrepreneurial space because they are a bit of an artist. However, many of them don't know how to manage money in terms of separating business finance from personal finance. This is where someone like Brad Gibb, a dear friend, investor, financial expert, and one of our featured speakers at this coming OffferLaunch 2023 event, comes in. Brad helps entrepreneurs build wealth while they build their businesses.  Apparently, I was once like you, who've paid everybody else apart from myself. And Brad made me realize that getting PAID from your business is by design, not luck.  So, when should your business pay you (and when to take cash)? Here are the two ways to plan profit TO YOU…   Key Takeaways: Intro (00:00) When should your business pay you? (01:27) Two ways to get paid as an entrepreneur (07:17) When to reinvest the money back into your business (10:10) Should you reinvest your excess money on new investments (14:30) How you should be investing your money (16:15) The only reason you reinvest (17:22) What entrepreneurs must realize (20:29) Two skill sets you need to master to win the game (23:10)   Additional Resources  - Reserve Your Seat at the OfferLaunch 2023 event here - Connect with me here  - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!  Advertising Inquiries: https://redcircle.com/brands

My OfferLaunch event (which, by the way, happens this Oct 26-28) won’t be complete without inviting this outstanding entrepreneur and personal friend of mine, Alison J Prince, to be one of the speakers. I just love how Alison built a true community from her multi-million dollar businesses. Yes, you read that right. She runs multiple multi-million dollar businesses on EVERGREEN! And she’s here on the podcast to tell you that you don’t need anything fancy or a huge list to launch. Heck, she didn’t even know what Facebook was when she launched one of her businesses. Here are her “unconventional” tricks of launching that accelerated her business.   Key Takeaways: Intro (00:00) Have clarity with you are (03:41) Meet Alison and how she started her businesses (05:16) How to launch your business quickly (09:45) Gaining instant credibility (22:21) Tips for automating your launched business (27:19) Hiring momentum coaches (37:08) Episode wrap-up (41:07)   Additional Resources  - Reserve Your Seat at the OfferLaunch 2023 event here - Connect with me here  - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!  Advertising Inquiries: https://redcircle.com/brands