Sales Funnel Radio Stu McLaren Shares 3 Effective Ways to Increase Subscriber Lifetime Value (LTV)
It’s harder to go down these product creation rabbit holes because all we think about is just creating one new offer after the other.
Why not create an excellent offer that people want to consume forever?
That’s what basically came into Stu McLaren’s mind one day.
Stu is one of those people that I look up to and consider to be the category king of the subscription model landscape.
He knows pretty much everything there is in building a profitable subscription business.
Luckily, he’s here on the show to share three surprising tricks to increase your subscriber lifetime value and live off recurring revenues.
Here’s my conversation with Stu.
Key Takeaways:
Introduction (00:00)
How Stu McLaren started his subscription-based business (02:59)
The magic of memberships and recurring revenue (07:34)
Mistakes most funnel world people make (13:33)
How to increase your subscriber lifetime value (17:52)
How to help your members build meaningful connections (25:04)
Episode wrap-up (29:59)
Additional Resources
- Connect with me here
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
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