
Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Latest episodes

Mar 6, 2023 • 49min
Revolutionising Retirement. Awabah's Vision for a More Inclusive Pension System in Nigeria with Tunji Andrews
Episode #60 with Tunji Andrews, who is CEO at Awabah, which is digital platform that helps millions of Nigerians get on the Micro Pension Scheme, which is the first step to a financially secure future. They make planning for retirement easier for many Nigerians .What We Discuss With Tunji AndrewsWhat is the importance of having access to pensions, health insurance, life insurance, and accident insurance for people in Africa's informal sector?What measures or guarantees have been put in place to protect your customers' pensions? What challenges have you encountered in launching a solution like this, which is disrupting a large and well-established market and institutions?Awabah currently only operates in Nigeria. What African markets do you intend to enter next and why?Expansion into new markets requires a significant investment. Where is this money coming from, and do you have investors backing your ambitious plans?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss The Importance of Training the Next Generation of Africa Focused Startup Investors with Mark Kleyner? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Tunji on LinkedIn at TunjiAndrews, and Twitter @TunjiAndrews Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

Feb 27, 2023 • 60min
The Importance of Training the Next Generation of Africa Focused Startup Investors with Mark Kleyner
Episode #59 with Mark Kleyner, who is Co-Founder & Program Director of Dream VC, which is an investor accelerator for Africa. Through their community-driven educational platform, they run highly selective remote training programs on Venture Capital & the Innovation Ecosystem across Africa's Startup Ecosystems.What We Discuss With Mark KleynerYou and your team have big plans to accelerate the next generation of ecosystem-building African investors. Can you tell us how you intend to achieve this?What do you think the importance of having Africans with the right skills and training to invest in African startups is? What is the current state of education and training for African-focused startup investors? In terms of skills and knowledge, how do African venture capitalists compare to their global counterparts?What advice would you give to someone who has no VC experience but wants to pursue a career in VC in Africa?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss From Idea to Impact. Investing in Africa's Most Promising Mission-Driven Startups with Emmanuel Adegboye? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Mark on LinkedIn at MarkKleyner, and Twitter @markkleynerRegister your interest now in Dream VC's programs and join a community of driven professionals who are making a difference in Africa's startup ecosystem: https://forms.gle/N6r7vjRfDgdUPHEZ6Don't just dream about breaking into or advancing your career in the African venture capital industry, make it a reality! Check out Dream VC's website now to learn more about their remote training programs and unlock your potential today: www.dream-vc.comDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

Feb 20, 2023 • 41min
From Idea to Impact. Investing in Africa's Most Promising Mission-Driven Startups with Emmanuel Adegboye
Episode #58 with Emmanuel Adegboye, who is the Head of Madica, which is an Africa-focused pre-seed investment program empowering underrepresented and underfunded mission-driven founders on the continent. The sector-agnostic platform, affiliated with Flourish Ventures, aims to empower entrepreneurs with the provision of funding and also democratizing access to world-class company building support.The new sector-agnostic program will deploy investment capital, as well as provide tailored mentorship and intense programmatic support, to tech-enabled startups, democratizing access to world-class company-building support.What We Discuss With Emmanuel AdegboyeYou want to democratise access to world-class company-building support, such as funding, in Africa. Why do you believe this is needed?Why do you believe that funding in Africa's startup space appears to be centred on the big four markets (Nigeria, Egypt, Kenya, and South Africa), as well as key players in the space?What are the challenges of decentralising funding in Africa's startup ecosystem?Do you think we're missing out on some great talent and untapped entrepreneurs by not looking outside of the big four markets?Can you tell us about some of the untapped entrepreneurs you've recently discovered?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss How to Make It in Africa’s Business Media Industry with Jaco Maritz? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Emmanuel on LinkedIn at EmmanuelAdegboye, and Twitter @eaadegboyeDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

Feb 13, 2023 • 44min
How to Make It in Africa’s Business Media Industry with Jaco Maritz
Episode #57 with Jaco Maritz, who is the Founder of How We Made It in Africa, which is an online publication that talks to Africa’s most interesting entrepreneurs and businesspeople to reveal:- How they built their companies – from the initial idea to commercial success- The business lessons they’ve learnt on their journeys so far- The latest business trends and untapped opportunities in their respective sectors and countriesWhat We Discuss With Jaco MaritzWhat were the challenges in creating an infrastructure that allowed you to effectively tell the stories of African entrepreneurs and businesspeople?What are some of the nuances of African online publications?Your platform enables entrepreneurs to clearly detail their journey, lessons learned, and business trends. What is the significance of Africans telling their own stories?You also published your book, How We Made It in Africa, in 2022, which details the inspiring stories of 25 African entrepreneurs. What was the motivation for publishing the book in addition to the online platform?Can you tell us about some of the most important lessons you've learned about doing business in Africa since launching How We Made It in Africa and meeting hundreds of entrepreneurs?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss Powering Prosperity. The Transformative Power of Industrial Policy in Africa with Jonathan Said? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Jaco on LinkedIn at JacoMaritz, and Twitter @Jaco_MaritzHow we made it in Africa is offering Unlocking Africa listeners a 50% discount on their first subscription payment. Enter the coupon code UNLOCK at checkout to take advantage of this offer.https://www.howwemadeitinafrica.com/subscribe/Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

Feb 6, 2023 • 1h 4min
Powering Prosperity. The Transformative Power of Industrial Policy in Africa with Jonathan Said
Episode #56 with Jonathan Said, who is an economist and has vast experience supporting African governments and their partners to implement modern industrial policies for job creation and inclusive and sustainable growth.What We Discuss With Jonathan SaidYou published an intriguing article detailing how many African countries have neglected to implement the most crucial economic strategy of all: an industrial policy that is export-oriented. What do you mean by that?What steps should African governments take to implement export-led industrial policies?A component of export-led industrial policies is value addition. What is the significance of value addition for African economies? Value addition leads to the creation of jobs, which expands the tax base. Could you elaborate on the significance of expanding the tax base in Africa?What are some of the positive trends you've noticed in your work with African governments and how they operate?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss Bridging the Gap: Formal Retail Sector in Africa and its Impact on Economic Development with Wambui Mbarire? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Jonathan on LinkedIn at JonathanSaid, and Twitter @JonathanSaid1Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

Jan 30, 2023 • 46min
Bridging the Gap: Formal Retail Sector in Kenya and its Impact on Economic Development with Wambui Mbarire
Episode #55 with Wambui Mbarire, CEO of the Retail Trade Association of Kenya and Vice-Chair of the KEPSA Devolution Sector Board, and is passionate about the future of retail in Africa and positioning the continent as a major hub for international retail.The Retail Trade Association of Kenya (RETRAK) is the retail industry's voice, with the primary goal of providing retailers with a centralised representative body to communicate their agenda and retail trade concerns to government agencies.What We Discuss With Wambui MbarireWhat do we need to know about the formal retail sector in Africa?How has Kenya's formal retail industry evolved over the past few years?Informal retail continues to account for a large portion of retail in Africa. What impact has the growth of formal retail had on informal retail in Africa? What are some of the challenges that formal retailers face in Africa?Can you tell us about some of the work you're doing to lobby and influence government policy in order to create an enabling environment for formal retail to thrive in Kenya?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss Can Nigeria Become a Global Superpower in the Next 20 Years? Nation Building in Nigeria with Andrew Nevin? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Wambui on LinkedIn at WambuiMbarire, and Twitter @Wambui_Mbarire Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

Jan 23, 2023 • 1h 12min
Can Nigeria Become a Global Superpower in the Next 20 Years? Nation Building in Nigeria with Andrew Nevin
Episode #54 with Andrew Nevin, who has vast experience as an entrepreneur, private equity investor, economist, and strategy consultant.Andrew Nevin is widely recognised and regarded as a nation builder and public intellectual in Nigeria, playing a number of key roles to advance Nigeria’s economy and society, including: - Advisory Partner and Chief Economist at PwC Nigeria; as Chief Economist, he is one of Nigeria's leading voices in unlocking the enormous potential of Nigeria's young people- Co-creator of the Self-Organising Naija concept (www.selforganisingnaija.org) - Founding Governor of the Financial Centre for Sustainability (FC4S) Lagos- Advisory Board Member of the Aig Imoukhuede Foundation- Trustee of HH Muhammadu Sanusi II SDG Challenge What We Discuss With Andrew Nevin I've seen it mentioned that you're 'Nation building in Nigeria'. What has nation building in Nigeria entailed during your ten years in the country?How will the upcoming election affect Nigeria's economic outlook or growth in 2023?What steps must be taken to ensure that the Nigeria's enormous potential is realised in the near future?Despite the numerous challenges that Nigeria and Nigerians face. Based on your research so far, why is Nigeria not a failed state?How can we grow the Nigerian economy by utilising "Nigerian Brain Exports"?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss How UK and African Nations Can Strengthen Economic Ties in a Post-Brexit World. UK-Africa Trade with Daniel Kawczynski? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Andrew on LinkedIn at AndrewNevin, and Twitter @nevinomics Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

Jan 16, 2023 • 1h 16min
How UK and African Nations Can Strengthen Economic Ties in a Post-Brexit World. UK-Africa Trade with Daniel Kawczynski
Episode #53 with Daniel Kawczynski, who is a British MP, and has served as a member of the Foreign Affairs Select Committee and as Special Advisor to former Prime Minister David Cameron, and who is currently one of the Prime Minister's Trade Envoys.What We Discuss With Daniel KawczynskiWhich African countries has the UK government identified as having significant trade and investment potential?In early 2020, the UK government was positioning the UK to be the preferred investment partner for African businesses and governments. Is this still the case for the current government?What steps is the government taking to increase British representation and engagement with Africa?Do you believe that trade relations between the United Kingdom and Africa are equitable, and can more be done?How can the UK leverage the African Diaspora to strengthen bilateral trade ties between the UK and Africa?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss Empowering Cameroonian Athletes through the Sport of Rugby League. Opportunities and Challenges with Khalil Njoya? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Daniel on LinkedIn at DanielKawczynski, and Twitter @OfKawczynskiDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

Jan 9, 2023 • 52min
Empowering Cameroonian Athletes through the Sport of Rugby League. Opportunities and Challenges with Khalil Njoya
Episode #52 with Khalil Njoya, who is a former professional rugby player, and Head Coach of the Cameroon Rugby League National Team.As a passionate advocate for the sport of Rugby League, his mission is to promote its growth in Cameroon through targeted efforts in grassroots development and youth engagement. This includes establishing partnerships with local schools and community organizations, investing in programs for young players, and providing training for coaches and referees to uphold the highest standards of safety, fairness and professionalism.What We Discuss With Khalil NjoyaWhy have you made it your mission to bring Rugby League to Cameroon and increase its presence in Africa?Talk us through what you had to do to build the infrastructure that you now have in order to grow the sport.How has the success of rugby, or sports in general, benefited local communities, and to what extent? What initiatives are being implemented at the grassroots level to nurture and support the growth of aspiring Rugby players in Cameroon? In the future, what are your priorities for supporting and developing rugby in Cameroon and Africa?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss How a South African Investment Firm Is Using Innovative Ways to Unlock Capital for Women-Led Businesses with Maya Burney? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Khalil on LinkedIn at KhalilNjoya, and Twitter @KhalilNjoyaDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

Jan 2, 2023 • 36min
How a South African Investment Firm Is Using Innovative Ways to Unlock Capital for Women-Led Businesses with Maya Burney
Episode #51 with Maya Burney, who is Associate Partner at Caleo Capital, and Founder of Womvest, which is a network of women professionals, investors and entrepreneurs that create value for one another through connections, collaborations, mentorships and investment.At a time when the world needs women change makers, women remain underrepresented in the investment ecosystem and underinvested in as entrepreneurs. Womvest is a platform for ambitious women to connect, collaborate and share experiences. Womvest seeks to encourage the next generation of women to invest in themselves and in one another. What We Discuss With Maya BurneyHow much work remains to be done to address women's underrepresentation in Africa's investment ecosystem and underfunding of women-led businesses?What kinds of business requirements are usually satisfied when businesses turn to you for these loans? What are their main concerns?Can you explain what working capital is and what an affordable rate looks like in South Africa?Why do South African women-led businesses come to you rather than more traditional or established financial institutions?Has the global economic downturn altered your approach or how you conduct business?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss Why Africa’s Animation Scene Is Booming and Positioning the Continent as the Next Animation Hotspot with Ferdy Adimefe? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Maya on LinkedIn at MayaBurney, and WomvestDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk