
Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Latest episodes

Apr 14, 2025 • 39min
From Dakar to Abidjan: Investing in Women Entrepreneurs in Francophone Africa with Stephanie Sarr Dioh
Episode #170 with Stephanie Sarr Dioh, Tech and Finance Business Leader, Gender Lens Investor and Board Executive at Women’s Investment Club (WIC).Stephanie SARR is driving inclusive economic transformation in West Africa through her pioneering work with WIC Capital, the first investment fund in Senegal and Côte d’Ivoire dedicated exclusively to supporting businesses led by women. As a prominent figure in gender lens investing, Stephanie draws on her extensive background in both finance and technology to help reshape the entrepreneurial landscape for African women.In this episode, we explore how WIC Capital is unlocking the full potential of women-owned and women-run micro, small and medium enterprises across the region. Stephanie takes us inside the fund’s unique investment approach, which blends capital provision with tailored technical support and hands-on mentoring.What We Discuss With StephanieThe inspiration behind pursuing impact investingThe reasons behind selecting Senegal and Côte d’Ivoire as the starting points for WIC Capital’s investment focus.Notable milestones and success stories from WIC Capital that highlight the impact and progress made.The methods used to evaluate both financial performance and social impact when investing in women-led businesses.The key factors and evaluation strategies used to identify high-potential businesses for investment.Did you miss my previous episode where I discuss How to Enhance Supply Chain Efficiency in Africa Through Product Digital Identity Management? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser:LinkedIn - Terser AdamuInstagram - unlockingafricaTwitter (X) - @TerserAdamuConnect with Stephanie:LinkedIn - Stephanie Sarr DIOHDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.ukSubscribe to our newsletter for exclusive content, behind-the-scenes insights, and bonus material - Unlocking Africa Newsletter

Apr 7, 2025 • 59min
How to Enhance Supply Chain Efficiency in Africa Through Product Digital Identity Management with Dare Odumade
Dare Odumade, CEO of Chekkit Technologies and a contributor to Thrive: Mastering E-commerce the African Way, dives deep into revolutionizing supply chains in Africa. He discusses the urgent need for transparency and how digital product identity management combats counterfeiting. With Chekkit, consumers can verify products in real-time, enhancing trust. Dare also highlights the significance of partnerships and technology, like USSD, to empower local manufacturers and streamline logistics for a more efficient e-commerce landscape.

Mar 31, 2025 • 45min
The Structural Changes Required To Build Resilient Diagnostics and Healthcare Systems in Africa with Dr Allan Pamba
Episode #168 with Dr Allan Pamba, Executive Vice President at Roche Diagnostics. Dr Allan Pamba is a global health leader and seasoned executive at the forefront of transforming healthcare systems through innovation, access, and sustainability. As Executive Vice President at Roche Diagnostics, the world’s largest biotech company and a global pioneer in personalised healthcare, he brings decades of experience bridging the worlds of science, policy, and development to improve lives across Africa and beyond.In this episode, we dive into the urgent call for Africa to rethink its healthcare financing strategy, particularly around diagnostics amid shifting global policies and the threat of reduced foreign aid. With just five years left to meet the Abuja Declaration’s 15% health budget commitment, Dr Pamba offers sharp insight into what it will take for African nations to move from dependency to self-reliance.What We Discuss With Dr AllanWhy do diagnostics, despite influencing 70% of clinical decisions, receive only 2% of healthcare funding in Africa?The potential impact of U.S. foreign policy shifts, including a possible return of the Global Gag Rule.How Africa can leverage economies of scale, pooled procurement, and regional collaboration to lower the cost of diagnostics.Ways African governments can create more attractive environments for private sector investment in diagnostics and healthcare infrastructure.Innovative financing models, public-private partnerships, and redefining government’s role in health delivery.Did you miss my previous episode where I discuss Why the West Isn’t Always Best: How Afro-Optimism Can Redefine African Success? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser:LinkedIn - Terser AdamuInstagram - unlockingafricaTwitter (X) - @TerserAdamuConnect with Dr. Allan:LinkedIn - Dr Allan PambaTwitter (X) - @RocheDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.ukSubscribe to our newsletter for exclusive content, behind-the-scenes insights, and bonus material - Unlocking Africa Newsletter

Mar 24, 2025 • 38min
Why the West Isn’t Always Best: How Afro-Optimism Can Redefine African Succes with Adeolu Adewumi-Zer
Episode #167 with Adeolu Adewumi-Zer, who is a seasoned strategist, business leader, and author of the recently published book "Afro-Optimism Unleashed: Scaling African Excellence to the Global Stage Adeolu Adewumi-Zer is at the forefront of redefining Africa’s business narrative through her transformative SCALE framework and deep-rooted belief in Afro-optimism. Drawing from decades of executive experience across Africa, Europe, and Asia, she empowers entrepreneurs and leaders to scale African excellence globally by bridging local realities with global best practices.In this episode, we dive into the core themes of Afro-Optimism Unleashed from building a global mindset and building pan-African powerhouses, to overcoming impostor syndrome and unlocking the power of the diaspora.What We Discuss With AdeoluKey steps to shifting the African narrative from one of struggle to one of excellence, and how this transformation can inspire global recognition.The personal journey toward Afro-optimism and the defining moments that sparked a strong belief in Africa’s potential.The important role of trust in achieving business success in Africa and how leaders can actively build and maintain it.The powerful role of the African diaspora in driving the Afro-Optimism movement and contributing to the continent’s growth.The importance of mentorship from experienced leaders in nurturing Afro-optimism among women and the younger generation.Did you miss my previous episode where I discuss Increasing Japan-Africa Business Opportunities Through AI & Technology? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser:LinkedIn - Terser AdamuInstagram - unlockingafricaTwitter (X) - @TerserAdamuConnect with Adeolu:LinkedIn - Adeolu Adewumi-ZerTwitter (X) - @AdeoluZerDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.ukSubscribe to our newsletter for exclusive content, behind-the-scenes insights, and bonus material - Unlocking Africa Newsletter

Mar 17, 2025 • 48min
AI and Agriculture: Using AI To Provide Quick and Effective Advice to Farmers with Dr William Derban
Episode #166 with Dr William Derban, Head of Programs and Partnerships at the Digital Innovations Group for Opportunity International, defining technical standards, developing business strategy, and negotiating collaborations across mobile money, mobile/cell-phone banking, and agent banking.Opportunity International is at the forefront of leveraging AI to bridge the gap between technology and smallholder farmers in Africa. Through initiatives like UlangiziAI in Malawi and the recent FarmerAI pilots in Kenya and Ghana, the organisation is redefining how underserved communities access crucial agricultural knowledge. By integrating AI-driven solutions with a human-centred approach, they empower farmers to combat climate change, boost productivity, and build resilience.In this episode, we explore how AI is being used to democratise agricultural knowledge, the challenges of last-mile implementation, and the ethical considerations of deploying AI in vulnerable communities.What We Discuss With WilliamThe impact of digital initiatives on smallholder farmers in Africa, improving productivity, market access, and financial inclusion.Strategies to make AI-driven solutions like UlangiziAI accessible to farmers with limited digital literacy, ensuring inclusivity and ease of use.The challenges of integrating AI into smallholder farming and the solutions implemented to overcome them.How AI can help underserved communities and make sure its benefits reach everyone, not just wealthier nations.The main challenges in expanding AI-powered farming solutions across Africa and how they can be overcome.Did you miss my previous episode where I discuss Increasing Japan-Africa Business Opportunities Through AI & Technology? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser:LinkedIn - Terser AdamuInstagram - unlockingafricaTwitter (X) - @TerserAdamuConnect with William:LinkedIn - Dr William DerbanTwitter (X) - @OpportunityIntlDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.ukSubscribe to our newsletter for exclusive content, behind-the-scenes insights, and bonus material - Unlocking Africa Newsletter

Mar 10, 2025 • 1h 2min
Increasing Japan-Africa Business Opportunities Through AI & Technology with Bernard Laurendeau
Episode 165 with Bernard Laurendeau, who is Managing Director of Enkopa Lab, which is at the forefront of driving successful Japan-Africa investments by leveraging AI and technology. With a focus on market diversification, the firm helps Japanese companies navigate Africa's complex business landscape. Enkopa Lab on driving successful Japan-Africa investments through AI & technologyEnkopa Lab is repositioning investment approaches by prioritising human capital development over resource acquisition. Japanese firms have made significant inroads into sectors like financial services, technology, and FMCG, distinguishing their approach from other major players. However, risk-averse decision-making remains a challenge for many Japanese corporations, slowing international expansion.In this episode we explore the opportunities, challenges, and future of Japan-Africa investments, looking into insights into how technology, data, and innovation are unlocking new possibilities.What We Discuss With BernardThe evolution of Japan’s investment and engagement in Africa over the past three decades and its impact on economic development.Common misconceptions Japanese companies have about the African market and how they impact business opportunities and investment strategies.The key barriers preventing greater Japanese investment in Africa and the challenges firms face when entering the market.How Enkopa Lab uses AI and digital tools to empower Japanese companies with data-driven insights for smarter investment decisions in Africa.Strategies African countries can adopt to enhance their appeal and attract more Japanese investment.Did you miss my previous episode where I discuss Made in Africa, for Africa: How Ener-G-Africa Locally Manufactures Affordable Energy Solutions? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser:LinkedIn - Terser AdamuInstagram - unlockingafricaTwitter (X) - @TerserAdamuConnect with Bernard:LinkedIn - Bernard Laurendeau (ቤርናር - ベルナルド)Twitter (X) - @_blaurendeauDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.ukSubscribe to our newsletter for exclusive content, behind-the-scenes insights, and bonus material - Unlocking Africa Newsletter

Mar 3, 2025 • 26min
Made in Africa, for Africa: How Ener-G-Africa Locally Manufactures Affordable Energy Solutions with André Moolman
Episode 164 with André Moolman, CEO of Ener-G-Africa (EGA), a renewable energy company dedicated to expanding access to affordable solar power across the continent. With a focus on low-income households and small businesses, EGA is tackling Africa’s energy challenges through innovative, cost-effective solutions that go beyond electricity, driving economic growth, sustainability, and improved quality of life.EGA has grown from a solar wholesaler to a leading manufacturer of solar panels, clean cookstoves, and biomass fuels. The company now operates in multiple African countries, with strategic partnerships, flexible payment plans, and a commitment to community transformation at the core of its mission. From helping families like the Jansens in South Africa to supporting township entrepreneurs, EGA is proving that clean energy can be both accessible and life-changing.In this conversation, we explore EGA’s impact, the challenges of bridging the energy gap in underserved communities, and the company’s vision for scaling sustainable energy solutions across Africa.What We Discuss With AndreHow Ener-G-Africa is helping to tackle Africa’s energy challenges through innovative and sustainable solutions.The unique approach that sets Ener-G-Africa apart from other renewable energy manufacturers on the continent.The major challenges faced by communities relying on traditional cooking methods and their impact on health, the environment, and daily life.How Ener-G-Africa keeps its solar and cooking solutions affordable for low-income households despite the rising cost of living in many African countries.How Ener-G-Africa’s installment payment plans make solar products more accessible and the impact they’ve had on customer adoption.The biggest challenges Ener-G-Africa faces in scaling across different African countries and the strategies used to overcome them.Did you miss my previous episode where I discuss Inside the Culture, Creativity & Community: How The Africa Centre Has Built a Home for African Heritage in the UK Since 1964? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser:LinkedIn - Terser AdamuInstagram - unlockingafricaTwitter (X) - @TerserAdamuConnect with Andre:LinkedIn - André MoolmanTwitter (X) - @AfricaEnerDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.ukSubscribe to our newsletter for exclusive content, behind-the-scenes insights, and bonus material - Unlocking Africa Newsletter

Feb 24, 2025 • 56min
Culture, Creativity & Community: How The Africa Centre Has Built a Home for African Heritage in the UK Since 1964 With Olu Alake
Episode 163 with Olu Alake, CEO of The Africa Centre, a cultural institution dedicated to celebrating and amplifying African and diaspora heritage. Since its founding in 1964, The Africa Centre has been a vibrant space for intellectual exchange, artistic expression, and community-building, evolving to meet the dynamic needs of the African diaspora in the UK and beyond.Under Olu’s leadership, the Centre has expanded its reach through strategic partnerships, innovative programming, and cultural advocacy, cementing its reputation as a global hub for African excellence. From nurturing emerging artists, some of whom have gone on to win prestigious awards like the Turner Prize, to promoting entrepreneurship and thought leadership, The Africa Centre remains a crucible for creativity and transformation.In this conversation, we explore the Centre’s journey, its role in reshaping narratives about Africa, and the exciting initiatives in store, from the UK-Kenya cultural season to the 104th anniversary of the Berlin Conference.What We Discuss With OluThe evolution of The Africa Centre since 1964 and its evolution in response to the changing needs of the African diaspora in the UK.How The Africa Centre balances its rich legacy with the evolving needs and engagement styles of modern audiences.The strategies The Africa Centre uses to ensure inclusivity and represent all of Africa, beyond just major countries.How The Africa Centre continues to promote intellectual and social conversations among African thinkers and changemakers today.Why the Centre has been instrumental in launching the careers of renowned African artists.Did you miss my previous episode where I discuss Inside the Business of Afrobeats: International Festivals, Culture & Global Influence? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser:LinkedIn - Terser AdamuInstagram - unlockingafricaTwitter (X) - @TerserAdamuConnect with Olu:LinkedIn - Olu AlakeTwitter (X) - @TheAfricaCentreDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.ukSubscribe to our newsletter for exclusive content, behind-the-scenes insights, and bonus material - Unlocking Africa Newsletter

Feb 17, 2025 • 41min
Inside the Business of Afrobeats: International Festivals, Culture & Global Influence with Adesegun Adeosun (SMADE)
Episode 162 with Adesegun Adeosun (SMADE), CEO of SMADE Entertainment, Europe's leading Afrobeats music, live entertainment, and lifestyle promotions company.Since its inception, SMADE Entertainment has successfully planned, organized, and delivered some of the biggest Afrobeats concerts and festivals across the UK, Africa, and Europe. Their events have been headlined by global superstars like Wizkid, Davido, Burna Boy, Diamond Platnumz, Tiwa Savage, Yemi Alade, and many more.At the heart of their success is Afro Nation, the world’s largest Afrobeats festival, celebrating African culture through music, food, art, and an electrifying atmosphere. Tune in to hear SMADE’s journey, the rise of Afrobeats on the global stage, and the impact of live entertainment in shaping African music culture.What We Discuss With Adesegun (SMADE)SMADE’s journey in bringing Afrobeats to the global stage, the inspiration behind organising events in the U.K., and the rise of the genre as a worldwide movement.The key business principles that have driven SMADE Entertainment’s rise to become one of Europe’s leading entertainment companies.The importance of strategic partnerships in SMADE Entertainment’s expansion.The major financial challenges faced in launching Afro Nation and SMADE Entertainment, and how they were overcome to build a successful entertainment empire.The strategies that set SMADE Entertainment and Afro Nation apart in the highly competitive global festival scene.Did you miss my previous episode where I discuss How Scotland and Africa Can Do More Business Together: Challenges & Opportunities? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser:LinkedIn - Terser AdamuInstagram - unlockingafricaTwitter (X) - @TerserAdamuConnect with SMADE:LinkedIn - Adesegun Adeosun Jr (SMADE)Twitter (X) - @iamSMADEDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.ukSubscribe to our newsletter for exclusive content, behind-the-scenes insights, and bonus material - Unlocking Africa Newsletter

Feb 10, 2025 • 34min
How Scotland and Africa Can Do More Business Together: Challenges & Opportunities with Frazer Lang
Episode 161 with Frazer Lang, CEO of the Scottish Africa Business Association (SABA), an organisation dedicated to promoting trade, investment, and business collaboration between Scotland and African nations. With a focus on tangible commercial outputs, SABA bridges the gap between African governments and Scottish businesses, making it easier for both sides to engage, execute opportunities, and access funding.SABA was founded in response to the challenges African governments faced in navigating the fragmented UK market and the difficulties Scottish businesses encountered in identifying viable opportunities in Africa. By leveraging Scotland’s expertise in key sectors such as Energy, Agriculture, Education, healthcare, and Fintech, SABA takes a targeted approach to building mutually beneficial partnerships.Frazer discusses how SABA provides critical support throughout the business development process, working with governments, institutions, and private-sector partners to de-risk trade opportunities and drive economic growth. As a not-for-profit, independent trade association, SABA reinvests surplus funds into initiatives that promote the interests of its members, ensuring long-term impact in both Scotland and Africa.What We Discuss With FrazerExploring the historical and educational connections between Scotland and Africa and their lasting impact.Understanding the factors limiting trade between Scotland and Africa despite their strong historical ties.How SABA supports companies in identifying and securing funding opportunities for projects across Africa.The perception of Scottish companies and investment by African governments and its impact on business relations.The critical role of local expertise and partnerships in driving successful business development.Did you miss my previous episode where I discuss Profit, Impact, and Growth: An Investment Model That Turns Small Farmers into High-Growth Agribusinesses? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser:LinkedIn - Terser AdamuInstagram - unlockingafricaTwitter (X) - @TerserAdamuConnect with Frazer:LinkedIn - Frazer LangDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.ukSubscribe to our newsletter for exclusive content, behind-the-scenes insights, and bonus material - Unlocking Africa Newsletter