The Right Hype Podcast

Chad Howell is a Context Planner at Translation and goes by Roscoe Marketing on Instagram. In this conversation, we get into the finesse of navigating the NYC agency universe. We also talk about the hard decisions we have to make about our careers. Chad also talked about his expertise in sports, a huge source of cultural inspiration, and the nature of social media, from personal branding to subcultures emerging.Don’t forget to follow our Substack

Gavôn Owen sits down with Phil Perkovic, the director of brand and partnerships at Shinola, to hear how we energized a sleepy watch brand with The J Dilla Watch Project. Phil shares insights into the creative process, the challenges of pitching the project, and the profound impact it has had on both the brand and the community.Chapters:Introduction to Phil Perkovic: 0:00 - 2:30Phil's Early Life and Work Ethic: 2:31 - 8:45Entrepreneurial Ventures: 8:46 - 15:20Transition to Marketing and Strategy: 15:21 - 22:10Joining Shinola: 22:11 - 30:00The J Dilla Watch Project: 30:01 - 45:00Influence and Authenticity: 45:01 - 52:00Conclusion and Future Plans: 52:01 - EndRead our Substack: https://righthype.substack.com/

In this conversation, Zachary Mallard shares his journey from founding Empire Apothecary to becoming a leader in experiential marketing with Alchemia Projects.As a serial entrepreneur with humble beginnings, Zachary understands how to find a gap in the market and make a point when a passion is calling.This episode is packed with insights for aspiring marketers in the experiential space on working with clients to create one-of-a-kind experiences for beloved fans.

In this episode, Gilah Elul, a brand builder and co-founder of Muri Lelu, a luxury cannabis beauty brand, discusses her journey in the beauty industry and her favorite products and rituals.She also offers valuable advice for aspiring founders, emphasizing the need for unique perspectives and authentic engagement in today's entrepreneurial landscape.Listeners will gain insights into building customer relationships, the challenges of staying intentional in a trend-driven market, and the importance of in-person brand building.Follow The Right HypeInstagrmYouTubeSubstack

This episode looks at the intersection of creativity and productivity, explores the challenges of overthinking, and stresses the importance of quality over quantity.Follow us on Instagram and Substack.References mentioned:Slow ProductivityBreaking the Mold

In this episode of The Right Hype podcast, host Gavon sits down with Prince Adams, a Brooklyn-based creative and founder of Nue Noir, a platform amplifying diverse voices in art, fashion, and culture. His experiences remind you that you have to hustle in New York to make your goals a reality. From his relentless determination and manifesting, his trajectory is a testament to how many black creators move up in the industry.

Influencer marketing has evolved from transactional to creator-led relationships. In this episode, Gavon discusses the evolution of influencer marketing into creator-led brands, emphasizing the importance of authenticity and community. He identifies the characteristics of successful creators and provides practical tips and insights on how creators can gain control of and build their brand through content creation and community engagement.Chapters00:00 The Evolution of Influencer Marketing03:10 Understanding Creator-Led Brands06:04 Building Community and Authenticity07:06 Characteristics of Successful Creator Brands09:03 Creating Engaging Content11:28 The Journey of Brand Building

In this engaging conversation, Gavôn interviews Daniel Cherry (DC), an SVP at Adidas, diving into his background, career trajectory, and thoughts on how to be an effective leader. DC shares his opinions on storytelling principles shaping the creative landscape, as well as the role community plays when starting a creative endeavor. Whether you are an entrepreneur or climbing the corporate ladder, DC offers incredible insight into the indispensable skills to be successful.The discussion also touches on the cultural impact of fashion designers, most notably Willy Chavarria, during Paris FW 2025 fashion week. They also touch on heavier topics, such as the need for economic empowerment within marginalized communities and the impact storytelling has on shaping identities and driving change.Chapters00:00 Introduction to Daniel Cherry and His Journey05:11 The Importance of Community and Support09:51 Navigating Corporate Culture and Opportunities12:56 Strategies for Success in Corporate America16:10 Frost: A Personal and Cultural Journey21:44 The Power of Storytelling in Branding and Identity23:45 The Power of Storytelling in Entrepreneurship24:31 Creativity as a Response to Adversity25:58 Building Community and Collaboration26:56 The Importance of DEI in Corporate America29:32 The Shift from Individualism to Community31:01 Global Connections and Learning from Each Other32:33 The Role of Free Education in Empowerment34:38 Fashion as a Cultural Expression40:17 Diversity and Culture at Adidas42:01 Work Ethic and Indispensability44:48 The Balance of Coolness and Value

Trends shape the world around us, but who decides what rises and what fades? In this episode, Gavon unpacks the framework of change in fashion and culture, breaking down the hierarchy of trends and the delicate balance between leading and following. Creativity and community are at the heart of the industry, but the true impact comes from knowing when to trust your instincts and when to ride the wave.

Gavôn discusses Target's recent decision to pull back on a few of its commitments to diversity, equity, and inclusion (DEI). He explores the implications of this decision on the brand's reputation and relationship with consumers, particularly marginalized communities. The discussion highlights the conflict hidden within 'woke' marketing, performative gestures of cultural activism, and the potential consequences of alienating passionate customer bases.