The Business Of Strength Podcast

In this episode Joe and Dan discuss what’s big for 2018! The guys discuss their big “hits” and “missies” in 2017 as well as their plan for moving forward in 2018. It’s a new year and time to set new goals and crush them! This episode will give you the insight into some of the main objectives every gym owner and strength entrepreneur should be looking for in 2018. Topic Include: • What went wrong in 2017. • Scheduling issues. • Missing to boat for end of summer revenue dip. • Black Friday / New Year New You Dumpster Fire. • What went right in 2017. • AB Planning • BOS • New Turf • Setting the stage for a killer year. • Year End Meeting • VTO Review • Rocks Rocks Rocks • The Big Rocks for 2018. • Referrals • Niching toward high end services • Becoming the go-to educational destination. • Getting started. What to do first. SHOW NOTES: http://bit.ly/2FApX2l

In this episode Joe and Dan discuss the importance of creating the advisory board. The advisory board is the “think tank” for your business. They identify and solve all the major issues within the business. The board should be composed of 2-5 KEY members of your business. Joe and Dan will show how to delegate and elevate your gym to new levels while giving others within your organization the accountability they need to stay on track. This is a HUGE step for any gym owner to put time back on their plate and get others to level up! Take the next step toward becoming a true Strength-Entrepreneur™. Topics Include: • Choosing your AB Team. • Creating your accountability chart. • The role of the AB. • Delegate & Elevate your business. • AB Meeting Schedule. • How to Run a Level 10 Meeting. Attend a Business of Strength Mentorship at Varsity House Gym: • www.strengthentrepreneurs.com

In this episode Joe and Dan interview their good friend and fitness superstar, Jane Erbacher. Less than 3 years ago, Jane was running her own gym, training clients and running herself into the ground. To her own admission, her personal fitness and life were taking a back seat to the business. Fast forward to now, and she has just wrapped up a world tour with her hugely successful Project Ski/Project Row and has gone in a completely different direction. Now she has her eyes on building her lifestyle and fitness brand, helping thousands of people find their perfect version of fitness and happiness. Topics Include: What life was like 3 years ago. How she turned a failed partnership and business into a long term win. Her own personal fitness transformation. How Project Row and Project Ski came to fruition. Her new Peanut Butter Podcast. What the future holds. Connect with Jane: http://www.JaneErbacher.com Sign-Up for a Business Of Strength mentorship: http://www.strengthentrepreneurs.com This podcast is brought to you by www.varsityhousegym.com Become Unstoppable

In this episode Joe and Dan discuss the importance of identifying and finding your ideal client. They will show you how finding the right clients can skyrocket your gym, while the wrong ones can burn it to the ground. The guys tell their story of how they were able to focus on a single “ideal” client that helped define their business.  Take the next step toward becoming a true Strength-Entrepreneur™ and make serious business gainz!  Topic Include: • Six rules for finding your ideal client. • How knowing yourself will attract the peole you want. • Is your competition leaving you holes to fill? • How doing less will get you more. • Referrals are STILL the key, you just have to ask. • Building your ideal client avatar. Attend a Business Of Strength Mentorship: http://www.

In this episode Joe and Dan break down YOUR questions live. Every quarter we will do a LIVE Q&A Podcast so please send your questions for the next episode to info@varsityhousegym.com. To learn more about the Business Of Strength or to attend one of our 2 day mentorships visit http://www.varsityhouse.tv/businessofstrength This episode is brought to you by Varsity House Gym

In this episode Joe and Dan discuss the business of Bobby Maximus. Rob MacDonald aka Bobby Maximus is an international fitness celebrity and true Strength-Entrepreneur™. Rob is the general manager and training director of the world-famous Gym Jones gym in Salt Lake City Utah as well as the CEO of his own “Bobby Maximus” brand. A brand which includes sponsorship deals, writing books, speaking engagements, photo shoots, personal appearances, and being a total savage at all times.  The guys get down to the day to day marketing, sales, and operations of running these two rapidly growing international brands.  Topic Include: • Who is Bobby Maximus and what does the brand stand for? • What is takes to create a multifaceted international brand. • Who is the Bobby Maximus brand’s ideal client and marketing strategy? • What day to day operations look like. • Running Gym Jones and becoming one of the top educational platforms in the fitness industry. • Sponsorships and how to acquire them. • The future of the Bobby Maximus brand. This episode is brought to you by Lalo Tactical, a world leader in tactical and athletic apparel.  Outfitting operators and athletes around the world. Where the only easy day was yesterday. For more information on their products go to http://www.lalotactical.com. Special shout-out to Jay Taylor CEO of Lalo and our good buddy Shannon Baker for hooking the VH crew up with some amazing gear. We got a giant shipment of their shoes for the entire staff and they are AWESOME! Thank you to everyone who listens we truly appreciate it! Please take the time to leave us a FIVE STAR iTunes review.

In this episode Joe and Dan discuss exactly what branding means to the gym business. They discuss how branding is so much more than just your social media presence. They dissect some of the ‘giants” in the branding industry and show examples of how Strength Entrepreneurs can use those same tactics on a smaller scale and budget. If you want to learn how to make your gym stand out in a crowded market by creating a unique brand than this episode is a must listen!  Topic Include: • Five branding rules to live by. • Ten ways to bring your brand to life. • What we can learn from the giants like Nike and CrossFit. • How to use social media to express your brand. • Your name and your logo matter…a lot! • Branding on a budget.  Connect with Joe & Dan www.instagram.com/coachjoestrong www.instagram.com/dan_goodman78 info@varsityhousegym.com This episode is brought to you by Varsity House Gym a world leader in strength & conditioning. For more information on their programs go to www.varsityhousegym.com Thank you to everyone who listens we truly appreciate it! Please take the time to leave a FIVE STAR review.

In this episode Dan and Joe discuss the importance of hiring and developing great employees to grow your business. They talk about the importance of having a well-defined hiring process that put the right people in the right seats as well and a consistent and thought out development plan once you hire them.  Learn how hiring the right people can help catapult your business to new levels and put time back on your plate as the business owner.  Topic Covered: • Identifying your employee needs. • Hiring the right people. • Hungry, Humble, and Smart. Hiring your core values. • The Ultimate Hiring Process. • Employee Development. How to create leaders. • Employee Reviews, salaries, and raises. • Letting someone go. Attend a Business of Strength Mentorship: http://www.strengthentrepreneurs.com  Connect with Joe & Dan http://www.instagram.com/coachjoestrong http:/www.instagram.com/dan_goodman78 info@varsityhousegym.com This episode is brought to you by Varsity House Gym a world leader in strength & conditioning. For more information on their programs go to http://www.varsityhousegym.com Thank you to everyone who listens we truly appreciate it! Please take the time to leave a FIVE STAR review.

In this episode Dan and Joe discuss their favorite tactics for driving traffic to your gym. It might surprise you that social media is NOT on this list.  Dan and Joe will breakdown their rules to creating a marketing plan, developing a great newsletter, positioning yourself as the “go to” gym in your area, and how to ask for referrals the right way! Topics Include: • 5 rules for simple marketing • Why social media is NOT in our top 3. • How to craft a great Newsletter • Being the community leader • Specific marketing strategies that are used every day at VH • Asking for referrals the right way • Referral strategies Attend a Business of Strength Mentorship: http://www.strengthentrepreneurs.com  Connect with Joe & Dan http://www.instagram.com/coachjoestrong http://www.instagram.com/dan_goodman78 info@varsityhousegym.com This episode is brought to you by Varsity House Gym a world leader in strength & conditioning. For more information on their programs go to http://www.varsityhousegym.com Thank you to everyone who listens we truly appreciate it! Please take the time to leave a FIVE STAR review.

In this episode Joe and Dan will teach you how they created a clear vision plan that improved productivity and lead to a direct increase in revenue. Learn the components of creating your vision/traction organizers and the importance of your advisory board. Start running your business and stop letting it run you! Topic Include:  • Setting both business & personal objectives  • Crating Your Vision so other people can see it and understand it  • Components of a great Vision Plan • Identifying your needs • Creating Solutions  • Delegating work • Creating your Advisory Board • How the Advisory Board has reshaped Varsity House • Examples of the effect of VTO and the Advisory Board.  Attend a Business of Strength Mentorship: http://www.strengthentrepreneurs.com Connect with Joe & Dan  http://www.instagram.com/coachjoestrong http://www.instagram.com/dan_goodman78