In this episode Joe and Dan discuss exactly what branding means to the gym business. They discuss how branding is so much more than just your social media presence. They dissect some of the ‘giants” in the branding industry and show examples of how Strength Entrepreneurs can use those same tactics on a smaller scale and budget. If you want to learn how to make your gym stand out in a crowded market by creating a unique brand than this episode is a must listen!

Topic Include: • Five branding rules to live by. • Ten ways to bring your brand to life. • What we can learn from the giants like Nike and CrossFit. • How to use social media to express your brand. • Your name and your logo matter…a lot! • Branding on a budget.

Connect with Joe & Dan www.instagram.com/coachjoestrong www.instagram.com/dan_goodman78 info@varsityhousegym.com This episode is brought to you by Varsity House Gym a world leader in strength & conditioning. For more information on their programs go to www.varsityhousegym.com Thank you to everyone who listens we truly appreciate it! Please take the time to leave a FIVE STAR review.

EP 5: Ultimate Branding Guidelines - Business Of Strength