

A Product Market Fit Show | Startup Podcast for Founders
Mistral.vc
Every founder has 1 goal: find product-market fit. We interview the world's most successful startup founders on the 0 to 1 part of their journeys. We've had the founders of Reddit, Gusto, Rappi, Glean, Cohere, Huntress, ID.me and many more. We go deep with entrepreneurs & VCs to provide detailed examples you can steal. Our goal is to understand product-market fit better than anyone on the planet. Rated one of the world's top startup podcasts.
Episodes
Mentioned books

Feb 12, 2024 • 22min
How Shopify & DollarShaveClub got more views than the Super Bowl for under $10K
The Super Bowl is the best place to get in front of customers—if you have $10M to spend. Which means for virtually all startups, it’s 100% useless. So I decided to look into some of the best campaigns early-stage startups used to drive millions of leads. Shopify used a $100K Build A Business Competition in 2010 when it was a bootstrapped business. The campaign drove 1350 new businesses and was paid back in under a month.https://shawngraham.me/blog/shopifys-kickass-build-a-business-contestDollarShaveClub launched with a YouTube video about its $1/mo razors. The video was everything a GIlette ad was not. The company was ultimately acquired for $1B.https://www.youtube.com/watch?v=ZUG9qYTJMsI&t=1sPurple had the famous Raw Egg Goldilocks video that compared its mattress to others by seeing which one broke raw eggs. For less than $10K it got 200M views, more than the Super Bowl itself.https://www.youtube.com/watch?v=4BvwpjaGZCQSend me a message to let me know what you think!

Feb 5, 2024 • 48min
He Almost Went Bankrupt TWICE...Then exited for $30M. w/ Canvaspop CEO Nazim Ahmed
This isn’t a unicorn fairytale. It’s a story about what it really takes to build a company and get to an exit.Nazim takes us through how he nearly went bankrupt, took years to turn things around, and ultimately sold his business for $30M all cash. Send me a message to let me know what you think!

Jan 29, 2024 • 37min
How a Viral Ad drove Millions in Revenue and $55M In Funding w/ Walnut CEO Yoav Vilner
4K likes, 365 re-shares and over 1M views, without any marketing spend. For an ad promoting your product, that sounds too good to be true-- and yet that's exactly what Yoav did. He leveraged it to get tons of press, more customers than he could manage, and raise a $15M Series A in under a year after incorporating. Here's the story of how Yoav got started with Walnut and how he ultimately found product-market fit. Yoav goes deep on tactics you can use to drive inbound traffic, generate leads and fundraise.Viral video: https://www.linkedin.com/posts/yoav-vilner_weareprospects-weareprospects-activity-6960959679111778304-nOrW?utm_source=share&utm_medium=member_iosViral video 2: https://www.linkedin.com/posts/yoav-vilner_weareprospects-weareprospects-activity-7006660780150427648-P4vD?utm_source=share&utm_medium=member_iosSend me a message to let me know what you think!

Jan 22, 2024 • 19min
Why you shouldn't chase unicorns; 3 Big VC Myths; and how to keep control of your startup
$1B startups get all the hype. But for 99% of founders, it’s the wrong goal. You’re better off building a sustainable business with consistent growth. Raising big rounds won’t make your company big and staying lean won’t make your company small. That's just VC Myth 1. Raising round after round does not equal success. That's just VC Myth 2.Just because you raise more money, doesn’t mean you make more money. That's just VC Myth 3.Send me a message to let me know what you think!

Jan 15, 2024 • 32min
How to Bootstrap from 0 to Millions in Revenue w/ Ilya (CEO & Founder, Vanhack)
Over 10 years of hard work, Ilya has helped over 2000 individuals change their lives. In the meantime, he built a profitable, cash-flowing business with no outside funding. While the billion-dollar outcomes get all the hype, this is what success looks like for most founders. In this episode, we dive into how Ilya turned a resume-editing business into a multi-million dollar recruitment platform, how he landed his first customers, and exactly when he knew he had product-market fit. Send me a message to let me know what you think!

Jan 8, 2024 • 43min
5 Steps to PMF with Rob
Product Market Fit expert Rob and the host dive into the 5 crucial steps for achieving PMF. They discuss the challenges of applying theory to real-world situations, the importance of domain expertise, founder involvement in testing, and the perseverance required in entrepreneurship. The episode offers valuable insights on navigating the complexities of building a successful business.

Jan 2, 2024 • 38min
The Best Episode of Season 1 - How Ada Pivoted to a $1B+ Valuation w/ Mike Murchison (Founder & CEO)
Re-releasing the BEST episode of all of season 1. Send me a message to let me know what you think!

7 snips
Dec 26, 2023 • 22min
The Top 3 Mistakes Early-Stage Founders Make When Forecasting
I know most founders today are planning for the new year, so sharing the top 3 mistakes I've seen early-stage founders make when forecasting. If you're forecasting for 2024, you don't want to miss this.Send me a message to let me know what you think!

5 snips
Dec 18, 2023 • 31min
The Five Steps to Product Market Fit
Here are the key lessons from the past 60 episodes that we've released to date. Each of the 5 steps to Product Market Fit is based on actual case studies with real examples you can use. It's a recap of everything I've learned over the last two years- you don't want to miss it.Send me a message to let me know what you think!

Dec 11, 2023 • 1h 7min
How I lost $6M, Why hype means nothing, Plus a dozen other lessons from our last startup
As they say, "Experience is the teacher of all things"... and my last startup was a ruthless teacher. Today, my co-founder Lee Silverstone and ex-CEO Rob Woodbridge join me to go through some of the insane stories from Gymtrack, our last startup.From strapping a whiteboard to the roof of Lee's Civic, to going to conferences with a 3D printed "smart" pin, to getting PR at the worst possible time, the stories are funny, engaging, and clear examples of what NOT to do. Send me a message to let me know what you think!